mark 11 and 12

Hammerpress utilizes different pricing strategies than other printing companies, which sell printers to the home-printing market at a low price point and then sell the continual ink cartridge purchases at a high price point. Which type of pricing strategy is this?

Captive product pricing

During the 1980s, Progressive added which type of marketing channel?

Direct

The key to Hammerpress's capability to meet its customers' needs and budget goals, while maintaining its profitability, lies in which of the following pricing tactics?

Dynamic pricing

Which of the following best describes the value that was added when agents were added to Progressive's marketing channel?

Increased customer service

Which of the following is true regarding Progressive's advantage of adding a direct marketing channel in the 1980s?

Increased market share through streamlined marketing

In the 1990s, which distribution channel did Progressive add?

Online, direct channel

Hammerpress must decide how to price the standard run-rate items it sells, such as business cards, wedding invitations, and posters. Which type of pricing strategy is this?

Product line pricing

If Brady, the owner of Hammerpress, strategically discounts the price of all gift cards by 20% during the holidays and runs a campaign to encourage gift card purchases, he is implementing which type of pricing?

Promotional

Prior to 1945, Progressive, like all insurance companies, used which of the following marketing channels?

direct

A large ink jet printing company enters the letter press market and sells its printing services at a loss just to drive Hammerpress out of business. This is an example of _________.

predatory pricing