MARK Chapter 20
Critics charge that intermediaries ________. A) are too few in number B) are inefficient C) provide only necessary services D) underprice their services E) are too competitive
are inefficient
Critics argue that large marketing companies use patents and heavy promotion spending to ________. A) acquire smaller companies B) bear the social costs of their operations C) bar new companies from entering an industry D) achieve economies of scale E) offset cultural pollution
bar new companies from entering an industry
Which of the following is an example of cultural pollution? A) gasoline shortages B) congestion tolls C) street signs in cities D) overpasses in suburban areas E) billboards marring beautiful scenery
billboards marring beautiful scenery
Which of the following is a part of an internal green marketing program? A) design for environment practices B) cradle-to-cradle practices C) biodegradable packaging D) product stewardship E) new clean technology
biodegradable packaging
________ serves as a guide to the future by showing how the company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A) New clean technology B) A cradle-to-cradle practice C) Pollution prevention D) Product stewardship E) A sustainability vision
A sustainability vision
________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers. A) Environmentalism B) Protectionism C) Liberalism D) Consumerism E) Capitalism
Consumerism
How do marketers respond to charges of planned obsolescence? A) Consumers dislike constant style changes. B) It promotes the all-American value of consumerism. C) The product will eventually wear out anyway. D) Most consumers are materialistic. E) Consumers get tired of old goods.
Consumers get tired of old goods.
________ involves thinking ahead in the design stage to create products that are easier to reuse, recycle, or recover. A) DSS B) DFE C) Sustainability vision D) New clean technology E) Pollution prevention
DFE
________ products give both high immediate satisfaction and high long-run benefits. A) Deficient B) Pleasing C) Desirable D) Salutary E) Threatening
Desirable
________ is a management approach that involves developing strategies that both preserve the environment and produce profits for the company. A) Aesthetic consumerism B) Profitable environmentalism C) Environmental sustainability D) Sustainable ecology E) Corporate marketing
Environmental sustainability
________ is an organized movement of concerned citizens, businesses, and government agencies to protect and improve people's current and future living conditions. A) Consumerism B) Environmentalism C) Protectionism D) Socialism E) Aestheticism
Environmentalism
Hart's Department Store was accused of deceptive promotion. Which of the following best explains what might have happened? A) Hart's refused to advertise sale prices in the local paper. B) Hart's advertised a bargain price on an out-of-stock product. C) Hart's advertised a large price reduction from a phony high retail list price. D) Hart's used misleading labeling on certain products. E) Hart's exaggerated its package contents through subtle design.
Hart's advertised a bargain price on an out-of-stock product.
________ involves persuading people to buy goods they had no thought of buying. A) Sustainable marketing B) High-pressure selling C) Strategic marketing D) Redlining E) Reverse redlining
High-pressure selling
________ refers to the practice of continually changing consumer concepts of acceptable styles to encourage more and earlier buying. A) Perceived obsolescence B) Technological obsolescence C) Bait-and-switch advertising D) Functional obsolescence E) High-pressure selling
Perceived obsolescence
________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Sustainable marketing B) Ambush marketing C) Consumerism D) Environmentalism E) Strategic planning
Sustainable marketing
A major step in regulating "unfair or deceptive business acts and practices" was the enactment of the ________ in 1938. A) Robinson-Patman Act B) Wheeler-Lea Act C) Interstate Commerce Commissions D) Taft-Hartley Act E) Stamp Act
Wheeler-Lea Act
It is most accurate to say that the recent recession has resulted in ________. A) an overselling of private goods B) a disbelief in the American dream C) a decline in conspicuous spending D) an increase in materialism E) the elimination of false wants
a decline in conspicuous spending
Companies that plan to implement ________ develop innovative sets of environmental skills and capabilities. A) product stewardship B) a sustainability vision C) pollution prevention D) a new clean technology E) a DFE practice
a new clean technology
Which of the following advertising situations would LEAST likely be considered "puffery"? A) Mr. Clean coming to a housewife's rescue B) instantly toned thighs and legs as a result of using the Thigh Master for only 15 minutes C) children immediately growing into attractive adults as a result of drinking milk D) a retired couple drinking a vitamin and protein shake and then going bicycling E) a sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon
a retired couple drinking a vitamin and protein shake and then going bicycling
Critics claim that firms are harmed and competition is reduced when companies expand by ________. A) developing their own new products B) diversifying into new industries C) acquiring competitors D) developing new markets E) initiating joint-ventures
acquiring competitors
Which of the following is the best example of a desirable product? A) breakfast cereal B) cigarettes C) effective but foul-tasting medicine D) junk food E) dental insurance
breakfast cereal
The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations. The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience of purchasing a vehicle there. The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling is ineffective if the dealership wants to ________. A) achieve short-term gains B) move last year's models C) obey local and federal law D) build long-term customer relationships E) maintain a database of local customers
build long-term customer relationships
Examples of pleasing products include ________. A) cigarettes and junk food B) dental services and medications C) seat belts and air bags D) fruits and vegetables E) bicycle helmets and elbow pads
cigarettes and junk food
Which of the following leads to cultural pollution? A) commercial noise B) air pollution C) language barriers D) inflation E) redlining
commercial noise
Critics claim that companies in the ________ industries introduce planned streams of new products that make older models obsolete, a form of planned obsolescence that harms consumers. A) car and truck B) housing and construction C) food and beverage D) consumer electronics E) financial and entertainment
consumer electronics
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice? A) consumer-oriented marketing B) societal marketing C) sense-of-mission marketing D) customer-value marketing E) innovative marketing
consumer-oriented marketing
The two major citizen movements to keep businesses in line are environmentalism and ________. A) consumerism B) protectionism C) liberalism D) capitalism E) materialism
consumerism
The high failure rate of new products shows that companies are not able to ________. A) control demand B) advertise enough C) understand international laws D) find outlets E) identify consumer needs
control demand
Monica Carey is a conscientious marketing manager. Sometimes it is unclear what decisions to make when she and her staff are faced with moral dilemmas. To help them handle such situations, Monica and other managers should create broad guidelines that everyone in the organization must follow. Which of the following terms best describes these guidelines? A) corporate value statements B) company mission statement C) company vision statement D) corporate marketing ethics policies E) company financial statement
corporate marketing ethics policies
The marketing concept is a philosophy of ________. A) sales and profit maximization B) customer value and mutual gain C) serving short term interests over long term gains D) serving the company's interests over the consumers' E) promotion value and company gain
customer value and mutual gain
Which of the following is a channel decision that may be called into question under the law? A) price increases B) scarce resources C) excessive cost D) dealer's rights E) deceptive pricing
dealer's rights
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. Some customers believe that the Good Green Grocer purposefully runs weekly promotional prices on items that are low in stock, leaving most customers who come to the store hoping for lower prices but unable to buy the out-of-stock sale items. If this is true, then the Good Green Grocer would most likely be accused of ________. A) using puffery B) deceptive pricing C) deceptive promotions D) deceptive packaging E) green washing
deceptive promotions
Which of the following is a selling decision that may be called into question under the law? A) predatory pricing B) product warranty C) bait-and-switch advertising D) promotional allowances and services E) disclosure of customer rights
disclosure of customer rights
Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________. A) deceptive advertising B) redlining C) excessive markups D) high-pressure selling E) shoddy products
excessive markups
Critics point to which of the following factors when they accuse marketing of harming consumers through high prices? A) quotas B) nontrade tariffs C) excessive markups D) government taxes E) changes in currency values
excessive markups
Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make. The store is guilty of ________. A) deceptive promotion B) deceptive packaging C) false advertising D) excessive markups E) redlining
excessive markups
Marketers are most effective when they appeal to ________ rather than when they ________. A) short-term needs; focus on long-term needs B) teenagers; target older people C) existing wants; attempt to create new ones D) emotions; appeal to actual needs E) the mass market; appeal to market segments
existing wants; attempt to create new ones
Deceptive promotion includes practices such as misrepresenting the product's ________. A) price or packaging B) features or performance C) size or quantity D) wholesale or retail price E) packaged contents
features or performance
Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has used ________. A) high-pressure selling B) deceptive promotions C) deceptive pricing D) deceptive packaging E) harmful products
harmful products
When critics argue that insurance, real estate, and used cars are sold, not bought, they are accusing marketers of ________. A) deceptive promotions B) excessive markups C) high-pressure selling D) shoddy products E) excessive materialism
high-pressure selling
Critics say marketing benefits ________ more than ________. A) consumers; manufacturers B) industry; consumers C) stores; manufacturers D) exporters; importers E) independent sellers; chain stores
industry; consumers
In advertising, "puffery" is a term which refers to ________. A) a straightforward promotional message B) innocent exaggeration for effect C) hidden advertising messages to consumers D) subliminal appeals to consumers E) value-added promotions
innocent exaggeration for effect
The Wii system, developed by Nintendo, with its intuitive motion-sensitive controller and interactive games, appealed not only to teen boys but also to their sisters, moms, dads, and even grandparents. This is a successful example of ________ marketing. A) consumer-oriented B) innovative C) customer-value D) societal E) sense-of-mission
innovative
A company's marketing should be guided by the sustainable marketing principle of ________. A) direct marketing B) viral marketing C) buzz marketing D) value marketing E) innovative marketing
innovative marketing
The principle of ________ requires that the company continuously seek real product and marketing improvements. A) consumer-oriented marketing B) innovative marketing C) customer-value marketing D) sense-of-mission customer-value marketing E) ambush marketing
innovative marketing
Companies emphasizing pollution prevention have responded with ________. A) superficial green marketing activities B) internal beyond greening programs C) external green marketing activities D) external beyond greening activities E) internal green marketing programs
internal green marketing programs
Environmentalists assert that the marketing system's goal should be to maximize ________. A) sales and profits B) consumer satisfaction C) life quality D) consumer choice E) consumption
life quality
Marketers respond to charges of high advertising and promotion costs that unnecessarily increase retail prices, by arguing that advertising and promotion ________. A) support consumerism B) standardize the product C) add quality to the product D) make consumers feel special E) help increase competition in the market
make consumers feel special
Deceptive practices fall into three groups: pricing, promotion, and ________. A) product B) placement C) packaging D) publicity E) service
packaging
Which of the following is a product decision that may be called into question under the law? A) stealing trade secrets B) misrepresenting C) patent protection D) unfair discrimination E) excessive cost
patent protection
Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. This information indicates that Trendy Teens is most likely to be criticized for ________. A) deceptive promotions B) shoddy products C) high-pressure selling D) poor service to disadvantaged consumers E) perceived obsolescence
perceived obsolescence
Consumer advocates, government agencies, and other critics have accused marketing of harming consumers through ________. A) technological obsolescence B) sales promotion tactics C) viral marketing D) anti-trust laws E) planned obsolescence
planned obsolescence
A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products. A) deficient B) pleasing C) salutary D) desirable E) threatening
pleasing
The challenge for makers of which type of product is to add long-run benefits without reducing the product's desirable qualities? A) salutary product B) desirable product C) pleasing product D) durable product E) deficient product
pleasing product
Packaging decisions that may be called into question under the law include ________. A) minimum pricing B) pollution C) product quality and safety D) exclusive territorial distributorship E) product warranty
pollution
At the most basic level of environmental sustainability, a company can practice ________. A) pollution prevention B) product stewardship C) beyond greening activities D) new clean technology E) sustainability vision
pollution prevention
Nike produces shoes out of "environmentally preferred materials", recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________. A) new clean technology B) product stewardship C) pollution prevention D) sustainability vision E) design for environment
pollution prevention
Setting prices below cost, threatening to cut off business with suppliers, and discouraging the purchase of a competitor's products are all examples of ________. A) oligopolistic competition B) social costs C) predatory competition D) acquisitions E) cultural pollution
predatory competition
Critics charge that promotion adds only ________ to the product. A) functional value B) psychological value C) moderate value D) strategic value E) qualitative value
psychological value
Proposals related to ________ include controlling the ingredients that go into certain products and packaging as well as reducing the level of advertising "noise." A) the right to be informed B) consumer protection C) preserving the world for future consumption D) the right to charge any price for the product E) quality of life
quality of life
When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________. A) embargo B) licensing C) redlining D) puffery E) scrambled merchandising
redlining
Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long run. This indicates that a bicycle helmet is an example of a ________ product. A) salutary B) desirable C) pleasing D) durable E) aesthetic
salutary
In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers? A) selling situations with long-time customers B) selling situations with new customers with a high likelihood of becoming repeat customers C) selling situations with a company's most highly valued customers D) selling situations with one-time customers E) selling situations with dissatisfied customers
selling situations with one-time customers
Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing was used by Dove? A) sense-of-mission marketing B) consumer-oriented marketing C) customer-value marketing D) innovative marketing E) social marketing
sense-of-mission marketing
The overselling of private goods results in ________. A) cultural pollution B) misdirected funding C) social costs D) materialism E) opportunity expenses
social costs
The ________ is specifically focused on the future welfare of consumers. A) strategic planning concept B) direct marketing concept C) societal marketing concept D) consumer business concept E) telemarketing concept
societal marketing concept
The ________ is specifically focused on future company needs. A) societal marketing concept B) strategic planning concept C) direct marketing concept D) telemarketing concept E) consumer business concept
strategic planning concept
McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies the ________. A) sustainable marketing concept B) direct marketing concept C) mercantilism concept D) strategic planning concept E) consumer business concept
sustainable marketing concept
The BeautyShop, a manufacturer of skin care products, uses only plant based materials for its cosmetic products. It supports several environmental protection movements and movements defending human rights. This accounts for the company's efforts to build good will and corporate social responsibility. This exemplifies the ________. A) consumer business concept B) strategic planning concept C) consumerism concept D) direct marketing concept E) sustainable marketing concept
sustainable marketing concept
Under the ________, a company's marketing should support the best long-run performance of the marketing system. A) corporate social responsibility concept B) direct marketing concept C) sustainable marketing concept D) free enterprise system concept E) strategic planning concept
sustainable marketing concept
A federal agency ordered a fast food chain to stop running ads with false claims that its fried chicken is compatible with certain weight loss programs. Which agency had the authority to issue this order? A) the Federal Trade Commission B) the Food and Drug Administration C) the Consumer Product Safety Commission D) the Environmental Protection Agency E) the American Marketing Association
the Federal Trade Commission
Which of the following is being followed as a guiding principle by a company that produces and heavily markets cigarettes, with many promotions aimed at young (although legal age) nonsmokers? A) the philosophy that companies should have a social conscience and be morally responsible for current and future populations B) the philosophy that companies can do in good conscience whatever the market and legal systems allow C) the philosophy of environmentalism D) the philosophy of consumer-oriented marketing E) the philosophy of consumerism
the philosophy that companies can do in good conscience whatever the market and legal systems allow
Which of the following is a traditional buyers' right? A) the right to resell the product B) the right not to buy a product that is offered for sale C) the right not to pay any taxes included in the final price D) the right to exchange the product if it is of the wrong size or style E) the right to demand a discount on the product
the right not to buy a product that is offered for sale
Consumer advocates call for which of the following additional consumer rights? A) the right to be protected from unwanted marketing messages B) the right to be well informed about important product aspects C) the right not to pay any taxes included in the final price D) the right to resell the product E) the right to exchange the product if it is of the wrong size or style
the right to be well informed about important product aspects
Which of the following is one of the social costs associated with cars? A) traffic congestion B) water pollution C) new highways D) new automobile models E) cleaner roads
traffic congestion
A long-standing charge against intermediaries is that they mark up prices beyond the ________. A) value of their services B) delivery charges C) going market price D) promotion cost E) resale value
value of their services
How are acquisitions good for society? A) Acquisitions eliminate barriers to entry. B) Acquisitions require little government oversight. C) An acquiring company may improve the efficiency of an acquired company. D) An industry may become less competitive after an acquisition. E) The acquisition may result in higher costs, leading to higher prices for consumers.
An acquiring company may improve the efficiency of an acquired company.
Cybertron Inc. was accused of deceptive pricing. Which of the following explains what most likely occurred? A) Cybertron refused to advertise sale prices in the local paper. B) Cybertron sold only defective products at the advertised price. C) Cybertron advertised a large price reduction from a phony high retail list price. D) Cybertron misrepresented a product's features in an ad. E) Cybertron used misleading labeling
Cybertron advertised a large price reduction from a phony high retail list price.
Competitive relations decisions that may be called into question under the law include ________. A) pollution B) barriers to entry C) unfair discrimination D) bait-and-switch advertising E) fair packaging and labeling
barriers to entry
The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product. A) charge any price for the product B) be protected against questionable products C) influence products and marketing practices in ways that will improve "quality of life" D) expect the product to perform as claimed E) be well informed about a product
be well informed about a product
Xerox Corporation's Equipment Remanufacture and Parts Reuse Program converts end-of-life office equipment into new products and parts. This not only helps sustain the environment, but it is also highly profitable for the company. This practice is an example of a ________. A) pollution prevention practice B) green marketing practice C) beyond greening practice D) cradle-to-cradle practice E) new environmental technology
cradle-to-cradle practice
In response to charges of ________, marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers. A) deceptive pricing B) creating false wants C) creating materialism D) high promotion costs E) cultural pollution
cultural pollution
Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing. He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________. A) high packaging costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods
cultural pollution
Dale's Drugstore sells cough medicine that is sour and ineffective. This is an example of a ________ product. A) societal B) pleasing C) salutary D) deficient E) desirable
deficient
Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. The organic food sold by Bryant and Anne is of good quality. Also, it is tasty and has long-term health benefits. This information indicates that the organic food sold by Bryant and Anne would fall into the category of ________ products. A) salutary B) mature C) deficient D) desirable E) pleasing
desirable
Envirosax reusable shopping bags are stylish and affordable, and they eliminate the need for plastic store bags. Envirosax reusable shopping bags most likely fall in the category of ________ products. A) deficient B) pleasing C) mature D) desirable E) unpleasin
desirable
In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones. A) salutary B) desirable C) pleasing D) durable E) serviceable
desirable
Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product. A) deficient B) pleasing C) salutary D) desirable E) nondurable
desirable
Critics have accused some producers of practicing ________ by using materials and components that will break, wear, rust, or rot sooner than they should. A) high-pressure selling B) short-term planning C) planned obsolescence D) nonfunctional warranty E) deceptive promotion
planned obsolescence
The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years." A) planned obsolescence B) product failure C) deceptive promotions D) deceptive packaging E) excessive markups
planned obsolescence
Proposals related to ________ include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption. A) the right to be informed B) consumer protection C) preserving the world for future consumption D) quality of life E) the right to charge any price for the product
preserving the world for future consumption
Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability. A) pollution prevention B) new clean technology C) product stewardship D) beyond greening E) sustainability vision
product stewardship
Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called ________. A) aesthetic consumerism B) sustainability vision C) product stewardship D) beyond greening E) pollution prevention
product stewardship
Deficient products are ________. A) products that have neither immediate appeal nor long-run benefits B) products that give high immediate satisfaction but only hurt consumers in the long run C) products that have low appeal but may benefit consumers in the long run D) products that are either unsafe or inferior E) products in the decline stage of the product life cycle
products that have neither immediate appeal nor long-run benefits
One look at a PEDIGREE ad or a visit to the pedigree.com Web site confirms that the people behind the PEDIGREE Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the PEDIGREE Foundation, which along with the PEDIGREE Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that PEDIGREE is practicing ________. A) consumerism B) environmental sustainability C) a sustainability vision D) innovative marketing E) sense-of-mission marketing
sense-of-mission marketing
Some firms define their purpose in narrow product terms. Others that define their purpose in broad social terms follow ________. A) societal marketing B) sense-of-mission marketing C) consumer-oriented marketing D) customer-value marketing E) consumerism
sense-of-mission marketing
TerraPass is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. TerraPass offers contribution packages for driving, flying, and home energy use. Through TerraPass, consumers can pay some of the ________ costs of their private goods and services. A) promotional B) safety C) health D) distribution E) social
social
When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing. A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-valu
societal
Which of the following is a traditional sellers' right? A) the right to create a monopoly in the market B) the right to acquire competitors to prevent competition C) the right to promote any product to any audience D) the right to add additional taxes if necessary E) the right to introduce any product in any size and style
the right to introduce any product in any size and style
