Marketing 301: Quiz 3 Chapter 7

When buying frequently purchased, low-cost items, a consumer uses extensive decision making

False

When Liv goes to the first class of her Operations Managment course, she finds out that in addition to the textbook she already purchased, she also needs a specific type of calculator. With regards to the calculator, at which stage of the consumer buying decision process is Liv?

Problem recognition

Extended problem solving is used when unfamiliar, expensive, or infrequently purchased products are bought

True

There are situational influences that cannot be controlled

True

After purchasing a new Infiniti, Phil sees a Lexus pass by on the street and wonders if he made the right choice. Phil is experiencing

cognitive dissonance

When shopping for detergent, Dylan looks at Arm & Hammer, Gain, Method, and Cheer and chooses the one that is on sale. These four brands make up his _____ set

consideration

When Chaz realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the clerk at the liquor store what she would recommend. Chaz started with an _______ search and then progressed to an ______ search

internal; external

A major determining factor is deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's

level of involvement

The inner driving forces or reasons behind buyers' actions and behaviors are called

motivation

Maslow's hierarchy of needs refers to the five levels of needs that humans seek to satisfy, from most to least basic to survival. These needs, in order from most to least basic to survival are

physiological, safety, social, esteem, self-actualization

Changing people's attitudes toward a firm and its marketing program is

potentially a long, expensive, and difficult task that may require extensive promotional campaigns

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

routinized response behavior

Perception is a three step process that involves

selecting, organizing, and interpreting information inputs

Cas is an account manager for the music production company, C3, and has always been an avid musician and music enthusiast. Cas is responsible for working with one of its major clients, State Farm Insurance, which is a major sponsor of various music festivals such as the Coachella Valley Music and Arts Festival, Bonnaroo, Lollapalooza, and Austin City Limits. In his free time, Cas plays guitar in a band and enjoys performing at open mic nights or the occasional gig. His job and his hobbies mesh so well that he doesn't even feel like work is "work" - it's more recreation to Cas since he enjoys the music industry so much. Cas's passion for music and his view of himself as a musician influences his purchasing choices of products and brands. Cas's ______ influences his purchasing decisions as he seeks to purchase items that reflect or enhance his persona.

self-concept

The three major categories of influences on the consumer buying decision process are

situational influences, social influences, and psychological influences