Marketing

Which of these configurations show a Google Analytics account's hierarchical structure?

- Account > Property > Data stream

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property.You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

- Additional events are collected from your website without you needing to change your website's code

If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?

- Admin

You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?

- Analytics tag

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

- As Events

You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?

- Configure

Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

- Conversion events

Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe?

- Conversion modeling

Which of these tasks can be done using audience triggers?

- Create new events based on an audience rule being satisfied

If you managed a blog that featured multiple different writers, what could you use to report the relevant writer's name on each article page?

- Custom dimension

You work for an online vintage clothing retailer and store data about each of your sales items offline.Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?

- Data Import

You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions.Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?

- Default channel grouping

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?

- Dimension

Which events are accounted for in the Realtime report?

- Events that took place within the last 30 minutes

You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement. Which section would you open in your Google Analytics property?

- Explore

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

- Firebase SDK

You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?

- Free form

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

- Funnel exploration

How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

35

Which of these definitions describe a data stream as it relates to Google Analytics?

A data stream lives within a property and is a source of data from your app or website

Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?

Data Driven

How do Google Analytics 4 properties differ from Universal Analytics properties?

Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video.Which of these is considered a "user property" collected by Google Analytics?

The language preference of users watching the video on your site

The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics.Which feature allows for the collection and sending of events directly to Google Analytics servers?

- Measurement Protocol

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

- Model comparison

The page_view event is triggered whenever a website visitor views any page on your site.If you wanted to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

- Create event

Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?

- Data retention period

One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

- Linear

Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?

- Google Optimize

Which one of these Analytics features, when enabled, associates event data collected from users on an app or website with the Google accounts of users who are signed in and have explicitly consented to sharing this information.

- Google Signals

You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a "metric" in Google Analytics?

- How many users were on mobile phones

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

- Name of a video watched on your site

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

- Reports

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website?

- Acquisition

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?

- Advertising

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics?

- Google Ads can use these conversions to optimize your bids for ad placements

If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?

- Google Analytics 4 properties

You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?

- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default?

- Only you can see it, but you can share it with the other users of the property in read-only mode.

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?

- Roll-up properties

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

- Search Console

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.Which Analytics properties can export data to BigQuery?

- Standard or Analytics 360 properties using GA4

If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?

- Sub properties

You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.Which of these approaches would provide you with a predictive audience?

- You create an audience of users who are likely to purchase in the next seven days

In which situation could you use the Engagement overview report?

- You're interested in seeing which pages on your site are getting the most traffic.

have Ads Personalization enabled for your property, but want to exclude specific events.

- That data will only be used for measurement purposes

What scope would be set for a custom dimension that reports membership status for a customer rewards program?

- User

If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers?

- User Id

When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?

- Audiences in Google Ads can be used to target ad campaigns