Marketing Ch 11 Quiz (Exam 2)

After segmenting and defining their target​ markets, what should retailers do​ next? A. Decide how they will differentiate and position themselves in the market. B. Decide on the location. C. Decide on the level of service. D. Decide on the product assortment. E. Decide on the store atmosphere

A. Decide how they will differentiate and position themselves in the market.

​___________ are the largest single group of​ wholesalers, accounting for roughly 50 percent of all wholesaling. A. Merchant wholesalers B. ​Manufacturers' representatives C. ​Manufacturers' agents D. Brokers E. Agents

A. Merchant wholesalers

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______. A. showrooming B. shopper retailing C. experiential retailing D. mobile retailing E. ​off-price retailing

A. showrooming

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ___________. A. green retailing B. retail convergence C. retail blending D. social media retailing E. megaretailing

B. retail convergence

Retailers must decide on which three major product​ variables? A. Product​ assortment, store​ atmosphere, and price B. Product​ assortment, services​ mix, and price C. Product​ assortment, services​ mix, and store atmosphere D. Product​ assortment, price, and location E. Product​ assortment, services​ mix, and location

C. Product​ assortment, services​ mix, and store atmosphere

​_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A. Internal marketing B. Warehousing C. Shopper marketing D. Retailing E. Showrooming

C. Shopper marketing

Macy's carries several product lineslong dash—typically ​clothing, home​ furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers.​ Macy's is best described as​ a(n) ________. A. discount store B. superstore C. department store D. specialty store E. off-price retailer

C. department store

_______ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. A. Warehousing B. Shopper marketing C. Manufacturing D. Retailing E. Wholesaling

D. Retailing

Which type of retailer carries a narrow product line with deep assortments within those​ lines? A. Superstores B. Supermarkets C. Convenience stores D. Specialty stores E. Department stores

D. Specialty stores

Which of the following statements about wholesaling is​ true? A. Wholesalers do not make positioning decisions. B. Wholesalers do not need to define a target market. C. Wholesalers do not need to segment their markets. D. Wholesalers must make decisions regarding their marketing mix. E. Wholesalers do not need to differentiate themselves.

D. Wholesalers must make decisions regarding their marketing mix.

One retail trend resulting from economic conditions is​ ________. A. the rise of megaretailers B. ​pop-up stores C. green retailing D. tighter consumer spending E. the growth of social media retailing

D. tighter consumer spending

The retail marketing mix consists of which of the​ following? A. Product and service​ assortment, retail​ prices, promotion, and retail targeting B. Product and service​ assortment, retail​ prices, promotion and store differentiation. C. Product and service​ assortment, retail​ prices, promotion, and retail segmentation D. Product and service​ assortment, retail​ prices, promotion, and store positioning E. Product and service​ assortment, retail​ prices, promotion, and location

E. Product and service​ assortment, retail​ prices, promotion, and location

By practicing​ ______ retailing,​ today's retailers are increasingly adopting environmentally sustainable practices. A. independent​ off-price B. service C. ​off-price D. experiential E. green

E. green

What is the overall goal when retailers choose their product​ assortment? A. Offer products that will appeal to as many segments as possible. B. Only choose products that will maximize profits. C. Offer the same products as their competitors. D. Differentiate the retailer while matching target​ shoppers' expectations. E. Offer as many products as they can fit on the shelves.

D. Differentiate the retailer while matching target​ shoppers' expectations.

Which of the following statements about major retail trends is​ true? A. The lifecycle of new retail forms is getting longer. B. The green movement has not yet affected retailing. C. Retail convergence has decreased competition for retailers. D. Online buying is growing at a much brisker pace than retail buying as a whole. E. The global expansion of major retailers into other countries has slowed down.

D. Online buying is growing at a much brisker pace than retail buying as a whole.