Marketing Ch 11 Quiz (Exam 2)
After segmenting and defining their target markets, what should retailers do next? A. Decide how they will differentiate and position themselves in the market. B. Decide on the location. C. Decide on the level of service. D. Decide on the product assortment. E. Decide on the store atmosphere
A. Decide how they will differentiate and position themselves in the market.
___________ are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. A. Merchant wholesalers B. Manufacturers' representatives C. Manufacturers' agents D. Brokers E. Agents
A. Merchant wholesalers
The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______. A. showrooming B. shopper retailing C. experiential retailing D. mobile retailing E. off-price retailing
A. showrooming
Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called ___________. A. green retailing B. retail convergence C. retail blending D. social media retailing E. megaretailing
B. retail convergence
Retailers must decide on which three major product variables? A. Product assortment, store atmosphere, and price B. Product assortment, services mix, and price C. Product assortment, services mix, and store atmosphere D. Product assortment, price, and location E. Product assortment, services mix, and location
C. Product assortment, services mix, and store atmosphere
_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A. Internal marketing B. Warehousing C. Shopper marketing D. Retailing E. Showrooming
C. Shopper marketing
Macy's carries several product lineslong dash—typically clothing, home furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________. A. discount store B. superstore C. department store D. specialty store E. off-price retailer
C. department store
_______ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A. Warehousing B. Shopper marketing C. Manufacturing D. Retailing E. Wholesaling
D. Retailing
Which type of retailer carries a narrow product line with deep assortments within those lines? A. Superstores B. Supermarkets C. Convenience stores D. Specialty stores E. Department stores
D. Specialty stores
Which of the following statements about wholesaling is true? A. Wholesalers do not make positioning decisions. B. Wholesalers do not need to define a target market. C. Wholesalers do not need to segment their markets. D. Wholesalers must make decisions regarding their marketing mix. E. Wholesalers do not need to differentiate themselves.
D. Wholesalers must make decisions regarding their marketing mix.
One retail trend resulting from economic conditions is ________. A. the rise of megaretailers B. pop-up stores C. green retailing D. tighter consumer spending E. the growth of social media retailing
D. tighter consumer spending
The retail marketing mix consists of which of the following? A. Product and service assortment, retail prices, promotion, and retail targeting B. Product and service assortment, retail prices, promotion and store differentiation. C. Product and service assortment, retail prices, promotion, and retail segmentation D. Product and service assortment, retail prices, promotion, and store positioning E. Product and service assortment, retail prices, promotion, and location
E. Product and service assortment, retail prices, promotion, and location
By practicing ______ retailing, today's retailers are increasingly adopting environmentally sustainable practices. A. independent off-price B. service C. off-price D. experiential E. green
E. green
What is the overall goal when retailers choose their product assortment? A. Offer products that will appeal to as many segments as possible. B. Only choose products that will maximize profits. C. Offer the same products as their competitors. D. Differentiate the retailer while matching target shoppers' expectations. E. Offer as many products as they can fit on the shelves.
D. Differentiate the retailer while matching target shoppers' expectations.
Which of the following statements about major retail trends is true? A. The lifecycle of new retail forms is getting longer. B. The green movement has not yet affected retailing. C. Retail convergence has decreased competition for retailers. D. Online buying is growing at a much brisker pace than retail buying as a whole. E. The global expansion of major retailers into other countries has slowed down.
D. Online buying is growing at a much brisker pace than retail buying as a whole.