marketing ch 15 practice

In order to justify direct-response marketing, a product really needs to be priced above

$20

Which of the following offer the narrowest range of products?

Specialty-line wholesalers

When products are presented to television viewers, who can purchase them by calling a toll-free number and paying with a credit card, ____ is being used.

TV home shopping

Michael's, PetSmart, and Staples are all examples of

category killers

Online retailing satisfies an increasing expectation among consumers to have ______ to obtain the goods and services they desire at their convenience.

multiple channels available

Bram is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and vending, which are all examples of ____ retailing

non store

At lunchtime, Gwyn uses an app on her phone to select and pay for items from Target. After work, she drives to a nearby Target store, where an employee loads the items into her car. This best illustrates

online retailing

Kendall sells Almay cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Kendall's job is bestdescribed as a

rack jobber

Jo operates an upscale shop that does both pet grooming and human manicures and pedicures. She is targeting a market segment of people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Jo appear to have addressed?

retail positioning

Which of the following has become increasingly unpopular and less appealing?

Telemarketing

With respect to retailing, what is the "party plan"?

A consumer acts as a host and invites friends to view merchandise in a group setting, where a salesperson demonstrates the products.

Self-service, general merchandise stores such as Kmart are known as

specialty retailers

Charlotte and Grace own and operate a small restaurant. On a weekly basis, they go to their local Sam's Wholesale Club to purchase the food items and cleaning supplies they need for their business. With the exception of the volume they purchase and the items' intended use, this grocery shopping trip is identical to a weekly trip by their families to a grocery store. Sam's is serving as a ____ wholesaler for these entrepreneurs.

cash-and-carry

Ann is a manager at a small, independent grocery store. Part of her job is to analyze sales data and information on consumers to determine how much of different competing products she should order for her store and how much shelf space to give to each of the competing brands. Ann is working on

category management

Which of the following wholesalers never take actual possession of the goods?

drop shippers

Customers rely on ____ for product availability, breaking larger quantities into smaller ones, technical advice and service, financial assistance, and suitable assortments.

full-service wholesalers

Cleveland accesses Overstock.com's site on the internet and purchases a business laptop case. This is an example of

online retailing

A channel member that markets all of a manufacturer's goods, has authority over price, promotion, and distribution, but does not take title to the product is a

selling agent

Fahad works for a company that markets all of Celextron's products. Fahad's company acts as the marketing department for Celextron, performing all marketing functions without actually taking title to the goods. Fahad's company is a

selling agent

A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)

specialty retailer

All of the following are types of limited-service merchant wholesalers except

specialty-line wholesalers.

Safeway and SuperValu are all considered

supermarkets

Jack's girlfriend tells him she wants a cashmere sweater for Christmas. Jack decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

traditional specialty

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

truck wholesalers