Marketing ch 4 exam practice

___ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior

Codes of conduct

That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following?

Economic

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?

Focusing primarily on the external environment of the company

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

Improved marketing performance

Which of the following statements about implementing an ethics and legal compliance program is false

It rarely needs to be revised

WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans

Social responsibility

The Federal Drug Administration (FDA) has established the following requirements relating to the ingredientslabeling on food products: Labels must be placed on the product in a location most likely to be seen by the consumer. Labels must include quantity of and type of ingredients included in the food product. Labels must be printed in a specific font size ​ Regarding these requirements, which one of the following statements is correct?

This is an example of marketing ethics as determined by a government regulator.

Research suggests that a relationship exists between ______ and an organizational climate that supports marketing ethics and social responsibility

a stakeholder orientation

​________________ promote ethical behavior by reducing opportunities for unethical behavior; employees know what is expected of them and what kind of punishment follows if rules are violated.

codes of conduct

According to the consumer bill of rights, the right to be informed means that

consumers should have access to and the opportunity to review all relevant information about a product before buying it.

Ecover, a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility issue is Ecover addressing?

the natural environment

In response to organizational pressure to perform, Bao used a deceptive sales tactic to obtain a major sales contract. He was surprised that he wasn't punished for his behavior and even received a substantial bonus for securing the contract. Given the same opportunity in the future, Bao will most likely

use the similar sales tactic again

An ethical issue is

an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

All companies have a responsibility to ____ so they can provide a return on investment to their owners and investors, create jobs for the community, and contribute goods and services to the economy.

be profitable

At his new job, Kunal notices that everyone places high values on their families and each others' families, birthdays are always celebrated, and flexible schedules are permitted to facilitate family involvement as long as the work is still getting done. Everyone is very relaxed and friendly. Kunal has made several observations about the

corporate culture

Nick Clark is managing director for Southern Mutual Company, a financial services firm. Nick firmly believes that dress and grooming are important elements in creating a positive first impression and provides training to his account managers regarding the dress code and grooming policy. Southern Mutual does not allow any facial hair for men and stresses that women should pull their hair back away from their face because research suggests they will be perceived negatively. The Southern Mutual Company dress and grooming policies are an example of the importance of ______ in influencing ethical decision making

corporate culture

What are two common distribution-related ethical issues?

counterfeiting and channel stuffing

There will be significant ethical diversity in any one organization because of

different levels of personal ethics

Distribution-related ethical issues arise when marketers

force channel intermediaries to behave in a specific manner

Betty Vinson worked in accounting at WorldCom. When her bosses first approached her and asked her to make questionable accounting transactions, she balked. She knew from her training that these questionable transactions could be construed as misleading. At first, Betty Vinson held firm. But after being told by her bosses that it was the only way to save the firm's finances, she decided to comply. This is an example of

how organizational variables influence ethical decision making

Emily Ross is an administrative assistant for Erik Boseman, who is brand manager for a consumer products company. Erik works with a variety of suppliers and customers and is very busy. Erik has asked Emily to screen his calls to make sure that only those people with whom he is working are able to speak with him, advising her to say things like "I'm sorry, he's in a meeting" or "He just stepped out of the office and won't return until tomorrow." Emily is growing increasingly concerned about these practices and dislikes lying to people who call. She feels that Erik is being dishonest, and she'd rather be more transparent and honest with people when they call rather than making up a story that isn't true. Emily doesn't want to compromise her own personal values to be an effective administrative assistant. Emily's dilemma represents the ________ factor that influences the ethical decision-making process.

individual

A business that contributes resources to the community to improve the quality of life is taking on a(n) ____ responsibility.

philanthropic

Product testing for reliability and quality helps to ensure a consumer's right to

safety

If Glad expresses concern that its plastic bags and storage products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's

social responsibility

Consumerism is

the efforts of independent individuals, groups, and organizations to protect the rights of consumers