Marketing Ch 6 questions

b

A consumer's information search should yield a group of brands, sometimes called the buyer's _____ which are the consumer's most preferred alternatives. equivalent set evoked set union set intersection set

d

Aaron and Jane, a married couple, plan to buy a car. Aaron chooses a car that has a sporty look. Jane, on the other hand, chooses a car that is beautiful and elegant. In this scenario, which of the following plays a role in influencing Aaron and Jane's purchase decisions? Age Social influences Family life cycle Gender

c

According to Maslow's hierarchy of needs, which of the following needs is a social need? Shelter Security Sense of belonging Sense of accomplishment

d

Betty notices that paper gets jammed too often in her printer. She sees a television commercial for a jam-free laser printer and decides to buy it. She feels that a jam-free laser print would make her job easier. In this scenario, Betty is in the _____ stage of the consumer decision-making process. purchase evaluation of alternatives information search need recognition

d

Diana and Ronald, a married couple, are in their early 30s. They do not want to do anything that would make others think that they have become old. In this case, Diana and Ronald appear to be very concerned about their _____. psychographics political freedom safety needs self-concept

a

In a(n) _____, a person recalls information stored in the memory. internal information search external-source information search nonmarketing-controlled information search marketing-controlled information search

a

In the context of factors that affect consumer decision making, which of the following statements is true of cultural values? They correspond to consumption patterns. They are static and do not experience change. They are inherent rather than being learned or acquired. They are exerted only as conscious decisions

b

Ira believes that Damien soap moisturizes effectively. When she sees Damien shampoo at the store, she purchases it as she assumes that it will have the same effect. In this case, which of the following forms of learning influences Ira to buy Damien shampoo? Product differentiation Stimulus generalization Self-actualization Selective distortion

d

Jacquelin is a well-known athlete. She endorses an energy drink and publicizes the product through television commercials. In this case, Jacquelin is a(n) _____. decision maker capitalist initiator opinion leader

b

James belongs to the middle class. He works as a construction worker who gets paid according to his working hours. Given this information, which of the following is likely to be true? He will not depend on anyone for economic and emotional support. He will rate job security as the most important reason for taking a job. He will spend more on vacation homes, jewelry, vacations and cruises. He will not use the Internet to make his buying decisions

b

Jenny went shopping to buy new sport shoes. She visited five different sporting goods shops. Even though she liked some of the shoes, she did not buy any of them. However, she browsed online to get better deals on the shoes which she liked in the physical stores. Jenny's shopping involvement is an example of _____. casing showrooming window shopping store checking

d

Jeremy was watching news. The news featured the suspected malicious practices that was occurring in Jeremy's favorite shopping mall. When he wanted to share the news to his friend, he could not remember a few activities that were featured on the news. This is an example of _____. stimulus generalization selective distortion subliminal perception selective retention

a

Limited decision making typically occurs when: a consumer has previous product experience but is unfamiliar with the current brands available. a consumer buys a brand first and evaluates its quality later. a consumer expends high effort in searching for information or in considering various alternatives. a consumer buys an unfamiliar, expensive product or an infrequently bought item

b

Maria sees a leather coat in a department store and purchases it immediately even though it is expensive. After purchasing, she thinks she could have purchased the same coat for a lesser price in another store. This is an example of _____. need recognition cognitive dissonance subliminal perception selective exposure

b

Marketers affect consumers' motivation to learn about, shop for, and buy a certain brand: by encouraging the practice of showrooming. by influencing the degree to which consumers perceive a good or service to be self-relevant. by reducing consumer involvement while shopping for products. by using standardized marketing techniques across different segments of consumers

a

Perception, motivation, and learning are _____ that influence consumer buying decisions. psychological factors social factors cultural factors individual factors

b

Peter wants to buy an HDTV but is confused about which one is the best. He asks his friends, who have recently purchased HDTVs, for their opinions. In this case, Peter's buying decision is likely to be influenced by a(n) _____. marketing-controlled information source primary membership group internal stimulus opinion leader

b

To increase the sales of low-involvement products, marketing managers can: adopt strategies that are used for marketing high-involvement products. link the products to a higher-involvement issue. promote the products extensively to the target market. use celebrities to endorse the products

a

To provide insights into the needs and wants of divorced parents, lifelong singles, and childless couples, marketers should be aware of _____. nontraditional life cycles aspirational groups opinion leaders primary reference groups

b

Unlike internal stimuli, external stimuli: cannot be satisfied through purchases. are influences from an outside source. do not have multiple sources. are not triggered by physical needs.

a

Unlike routine response behavior, in extensive decision making, a consumer: uses several criteria for evaluating his or her options and spend much time seeking information. is not familiar with the available brands in the market. practices this type of decision making while buying frequently purchased, low-cost goods and services. is familiar with several different brands in the product category but sticks with one brand.

b

Which of the following is a difference between upper-class consumers and middle-class consumers? Upper-class consumers often rate job security as the most important reason for taking a job, whereas middle-class consumers rate personal satisfaction as the most important reason. Upper-class consumers most likely have college degrees or graduate degrees, whereas middle-class consumers tend to be those with some college experience. Upper-class consumers spend money on smaller packages of items, whereas middle-class consumers spend more on one-of-a-kind items. Upper-class consumers are more likely to be blue-collar employees, whereas middle-class consumers are more likely to be self-employed professionals

a

Which of the following is true of gender as an influence on consumer buying decisions? The changing roles of men and women in society have an impact on trends in gender marketing. Effects of cultural, social, and economic roles played by men and women on the decision-making process are more or less similar. Physiological differences between genders result in minimal change in purchase behavior of men and women. Consumers' life cycles rarely change buying decisions among men and women

b

Which of the following statements is true of a secondary membership group? It includes groups with which people interact regularly in an informal manner. It includes groups with which people interact in a less consistent and formal manner. It influences consumers' behavior when they try to maintain distance from it. It is a direct reference group

c

Which of the following statements is true of an individual's personality? An individual's personality remains the same all through a person's life. Each target market has the same personality. It is one of the least useful concepts in the study of consumer behavior. It does not influence a consumer in a buying process

b

Which of the following statements is true of enduring involvement? It represents the hedonic value a consumer derives from some specific consumption activity. It represents an ongoing interest in some product. It need not necessarily end in a purchase. It temporarily transforms a low-involvement decision into a high-involvement one

a

Which of the following statements is true of individual characteristics of a person? Individual characteristics are generally stable over the course of people's lives. Individual characteristics change drastically with a person's age due to the change in personality. People are more willing to try different lifestyles instead of sticking to one. People are compelled to spend more money if they want to change their lifestyles

b

Which of the following statements is true of marketing strategies that can be adopted for high-involvement products? Marketing managers can link the products to a relatively low-involvement product. Promotion to the target market should be extensive and informative. Marketing managers can focus on package design, so the products are eye-catching and easily recognized on store shelves. In-store promotion can be used as an important tool.

c

Which of the following statements is true of opinion leaders? They cannot be created by marketers to promote products. They demand that people must conform to certain norms of a particular group. They are the most influential and informed members of society. They can easily span multiple diverse domains.

b

Which of the following statements is true of utilitarian value? It cannot co-exist with hedonic value. It is derived from a product or service that helps consumers accomplish tasks. It is provided through the experience and emotions associated with consumption. It is an end in itself rather than as a means to an end.

b

_____ refer to individuals who influence consumer buying decisions and are often the most informed, plugged-in, and vocal members of society. Initiators Opinion leaders Decision makers Capitalists

b

______ is a broad concept that can be thought of as a way of organizing and grouping how an individual typically reacts to situations. Stimulus Personality Experience Age