marketing chapter 10

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners. A. partner relationship management B. logistics C. customer relationship management D. distribution E. channel management

A

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A. Corporate VMS B. Administered VMS C. Contractual VMS D. Franchise E. Conventional distribution channel

B

Producers of convenience products typically use​ ______ distribution. A. selective B. intensive C franchise D. direct E. exclusive

B

Under which type of system does the customer share​ real-time data on sales and current inventory levels with the​ supplier, and the supplier then takes full responsibility for managing inventories and​ deliveries? A. RFID B. ​Vendor-managed inventory C. Piggybacking D. Reverse logistics E. ​Just-in-time logistics

B

When setting channel​ objectives, companies should state the objectives in terms of​ ______. A. exclusive distribution arrangements B. targeted levels of customer service C. expected profitability D. ​competitor's objectives E. the length of the channel

B

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A. consumer needs B. the responsibilities of channel members C. economic criteria D. the profitability of the channel E. whether to use intensive or exclusive distribution

B

Which of the following describes a​ just-in-time logistics​ system? A. ​Just-in-time logistic systems eliminate the need for forecasting. B. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. C. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs. D. ​Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. E. ​Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed.

B

​A(n) _____ is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers. A. administered vertical marketing system B. conventional distribution channel C. franchise D. channel level E. corporate vertical marketing system

B

​_______ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers. A. Inbound logistics B. Reverse logistics C. Outbound logistics D. Inventory management E. Warehousing

B

A(n) _______ is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system. A. channel level B. marketing channel C. value delivery network D. supply chain E. contact

C

One key function performed by channel members is​ ___________, or shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging. A. contact B. negotiating C. matching D. promotion E. risk taking

C

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____. A. franchising B. an administered VMS C. disintermediation D. vertical conflict E. horizontal conflict

C

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A. administered VMS B. vertical marketing system C. corporate VMS D. contractual VMS E. conventional distribution channel

C

The length of a channel is indicated by​ ___________. A. the number of retailers in the channel B. the number of wholesalers in the channel C. the number of intermediary levels D. the number of final consumers E. the number of producers

C

What is the most common type of a contractual​ VMS? A. A retailer B. A supplier C. A franchise D. A wholesaler E. A channel intermediary

C

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A. Marketing channel decisions only require a​ short-term commitment. B. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. D. Using marketing channels allows producers to retain control over how and to whom they sell their products. E. Using channel intermediaries increases the number of contacts with customers.

C

Which of the following is an example of horizontal channel​ conflict? A. A consumer complaining to a producer about the quality of a product. B. A consumer complaining to a retailer about the service he received. C. A Ford dealer complaining that another Ford dealer is advertising in its territory. D. A retailer complaining about receiving damaged goods from a wholesaler. E. A retailer complaining about a​ producer's pricing.

C

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A. Profitability criteria B. Control criteria C. Investment criteria D. Adaptability criteria E. Sales criteria

D

​A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer. A. supply chain B. marketing channel C. contact D. channel level E. value delivery network

D

Companies today see channel members as​ first-line customers and practice strong​ ________. A. discount pricing B. consumer advertising C. B2B selling D. trade promotions E. partner relationship management

E

What are the four major functions of​ logistics? A. ​Warehousing, inventory​ management, retailing, logistics information management B. ​Warehousing, inventory​ management, transportation, retailing C. ​Retailing, inventory​ management, transportation, and logistics information management D. Inventory​ management, transportation,​ shipping, warehousing E. ​Warehousing, inventory​ management, transportation, logistics information management

E

What is the first step in marketing channel​ design? A. Evaluating major channel alternatives. B. Identifying the types of intermediaries to use. C. Identifying the number of intermediaries to use. D. Setting channel objectives. E. Analyzing consumer needs.

E

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer? A. Business distributors B. Wholesalers C. Retailers D. Customers E. Suppliers.

E

Which technology could one day make the entire supply chain intelligent and​ automated? A. ​Just-in-time B. Vendor managed inventory C. Third party logistics D. Electronic data interchange E. Radio frequency identification

E

​Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding​ full-line forcing? A. It is only illegal in Europe. B. It is always legal. C. It is only legal in New​ York, California and Texas. D. It is always illegal. E. It may or may not be legal.

E