Marketing Chapter 11 Warm Up

Which of the following statements about major retail trends is​ true? A. Online buying is growing at a much brisker pace than retail buying as a whole B. The global expansion of major retailers into other countries has slowed down. C. The lifecycle of new retail forms is increasing. D. Technology has had little impact on retailing. E. The green movement has not yet affected retailing.

A. Online buying is growing at a much brisker pace than retail buying as a whole

Retailers must decide on which three major product​ variables? A. Product​ assortment, services​ mix, and store atmosphere Your answer is correct.B. Product​ assortment, services​ mix, and price C. Product​ assortment, price, and location D. Product​ assortment, store​ atmosphere, and price E. Product​ assortment, services​ mix, and location

A. Product​ assortment, services​ mix, and store atmosphere Your answer is correct.B. Product​ assortment, services​ mix, and price

Which of the following statements about wholesaling is​ true? A. Wholesalers must make decisions regarding their marketing mix. B. Wholesalers do not need to define a target market. C. Wholesalers do not need to segment their markets. D. Wholesalers do not need to differentiate themselves. E. Wholesalers do not make positioning decisions.

A. Wholesalers must make decisions regarding their marketing mix.

The three major groups of wholesalers are​ ________. A. merchant​ wholesalers, brokers and​ agents, and​ manufacturers' and​ retailers' branches and offices B. merchant​ wholesalers, brokers and​ agents, and​ full-service wholesalers C. merchant​ wholesalers, brokers and​ agents, and wholesale clubs D. merchant​ wholesalers, full-service​ wholesalers, and limited service wholesalers E. merchant​ wholesalers, wholesale​ clubs, and big box stores

A. merchant​ wholesalers, brokers and​ agents, and​ manufacturers' and​ retailers' branches and offices

What is​ omni-channel retailing? A. Setting up franchises in different locations B. Selling products online C. Developing close partnerships between wholesalers and retailers D. Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping E. Allowing one supplier to sell to multiple retailers

D. Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping

Which of the following statements about retailer marketing decisions is​ correct? A. Stores do not need to differentiate and position themselves. B. Retailers do not have to segment and target their markets. C. Store location is not an important retail decision. D. Retailers face three major marketing​ decisions: segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix. E. Retailers cannot differentiate themselves on their service mix.

D. Retailers face three major marketing​ decisions: segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix.

The trend of​ ________ has resulted in different types of retailers now selling the same products at the same prices to the same consumers. A. green retailing B. tighter consumer spending C. the growth of social media retailing D. retail convergence E. ​pop-up stores

D. retail convergence

What are the four characteristics used to classify​ retailers? A. The location of the​ store, the relative prices they​ charge, the target​ customers, and the size of the store B. The breadth and depth of their product​ lines, the relative prices they​ charge, the location of the​ store, and the size of the store C. The amount of service they​ offer, the relative prices they​ charge, the target​ customers, and the size of the store D. The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and the size of the store E. The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and how they are organized

E. The amount of service they​ offer, the breadth and depth of their product​ lines, the relative prices they​ charge, and how they are organized