Marketing Chapter 12

________ are general merchandise outlets that offer brand-name and private-label products at low prices.

Discount stores

A Sephora store located inside JCPenney or a bank branch located inside a grocery store are examples of

a leased department

Because they are independent retailers that have joined together to operate a central wholesale operation and conduct joint merchandising and promotion activities, NAPA auto parts stores can be classified as

a retail cooperative

Stylish Chic is a fashion accessory store that carries jewelry, hats, scarves, purses, and bags. The overall selection of merchandise that Stylish Chic offers is referred to as its

assortment

A store's color scheme, lighting, music selection and displays are all part of its

atmospherics

Which is the most impersonal form of retailing?

automated vending

Grouping many items together in a printed piece or an online store is the retail sales technique known as

catalog marketing.

Direct selling is also known as

direct retailing

A visual representation of the process a customer or prospect goes through to achieve a goal with a company is called

journey mapping

The majority of retailers would be classified as ________ retailers.

limited service

Retail marketing strategy is based, in part, on which characteristic unique to the retail environment?

low average amount of a single sales transaction

The retailing practice of integrating customer experiences across the physical and online channels is referred to as

omnichannel retailing

Mountain Memories, located in Denver, Colorado, is a store that sells gift items and greeting cards to locals as well as tourists to the area. Mountain Memories can be classified as a(n)

retailer

What is scrambled merchandising?

selling goods and services that may be unrelated to each other and to the firm's original business.

Level of ________ refers to the amount of care and attention the retailer provides the consumer.

service

A hair salon or a dry cleaner would be classified as a(n)

service retailer

If the makers of Gold Medal flour wanted to have its product displayed on the shelves most seen by consumers in the grocery store, it could pay a ________ to the store to have preferential location on the store shelf.

slotting allowance

An unplanned business district is a type of retail location where

two or more stores are situated together or in close proximity.

What role within a retail organization involves developing layout plans and displays that improve sales by highlighting select items in a way that grabs shoppers' attention?

visual merchandiser

Stores like Costco and Sam's club that charge shoppers an annual fee and offer merchandise in bulk quantities at ultra-low prices are classified as

warehouse clubs