Marketing Chapter 13
________ were the main form of retail clusters until the 1950s.
central business districts
The early ________ cut expenses by offering few services and operating in warehouse-like facilities in low-rent, heavily traveled districts.
discount stores
__________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.
discount stores
Home Depot and PetSmart are example of ___________.
category killers
A ________ is a small store, located near a residential area that is open long hours seven days a week and carries a limited line of high-turnover goods.
Convenience store
Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to _________ other stores.
Differentiate itself from
Which of the following is most likely gained by stores that cluster together?
Increased customer pulling power
In comparison to the traditional grocery, which averages about $320,000 in weekly sales, the weekly sales volume for a supercenter is in excess of $1.4m. In what other manner is the supercenter different from the traditional grocery store?
It offers discount merchandise in addition to groceries.
________ involves using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions.
Shopper marketing
Retailers constantly have to scan the environment for new trends in shopping and retailing. Which of the following is a trend the retailer confronts currently?
Shortening retail life cycles
There is a distinct difference between off-price retailers and discounters. Although the discounters buy at regular wholesale prices and accept lower margins to keep prices down, off-price firms operate differently. What is the off-price retailers' pricing strategy?
They buy at less-than-regular wholesale prices.
Full-service retailers can be described in several ways. Which of the following accurately describes a full-service retailer?
They have higher operating costs.
________ buy mostly from producers and sell to retailers and industrial consumers.
Wholesalers
The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with the occasional splash of red. Patrons cannot hear any kitchen noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the restaurant's ____________.
atmosphere
Wholesalers fall into three major groups: merchant wholesalers, ____________, and manufacturers' and retailers' branches and offices.
brokers and agents
Which of the following wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small quantities?
bulk breaking
Which type of store carries a deep assortment of a particular product line, has knowledgeable staff, and can be viewed as a giant specialty store?
category killer
Sears, Target, and Kroger are examples of
corporate chains
________ are two or more outlets that are commonly owned and controlled.
corporate chains
Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?
department store
_______ are manufacturer-owned and operated stores that offer prices as low as 50 percent below retail on a wide range of mostly surplus, discounted, or irregular items.
factory outlets
A small, open-air mall with upscale stores, convenient locations, and nonretail activities, such as a playground, skating rink, hotel, dining establishments, and a movie theater, is an example of a(n) _________.
lifestyle center
Different types of customers and products require different amount of service. To meet these varying service needs, retailers might offer one of these three service levels: self-service, __________, and full service.
limited service
Different types of customers and products require different amounts of service. To meet these varying service needs, retailers might offer one of three service levels: self-service, ________, and full service.
limited service
Target recently opened temporary shops to celebrate limited-run collections by Jason Wu in Toronto and Missoni in New York. These temporary shops are examples of
pop-up stores
Daizy's is a shop that carries only plus-size clothing. According to this information, Daizy's differentiates itself from its competitors based on ________.
product assortment
In-store demonstrations, displays, sales, and loyalty programs are examples of _________.
sales promotion
________ is a type of service offered by those retailers who serve customers that are willing to perform their own "locate-compare-select" process in order to save money.
self-service
________ retailers in the United States are growing faster than product retailers.
service
A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
services mix
A ________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
shopping center
Today, ________ are flourishing due to the increased use of market segmentation and market targeting.
specialty stores
Most shopping centers are ________.
strip malls
All of the activities involved in selling goods and services to those buying them for resale or business use is called what?
wholesaling
________ includes all activities involved in selling goods and services to those buying for resale or business use.
wholesaling
________ have filled the ultra low-price, high-volume gap by buying at less-than-regular wholesale prices and charging consumers less than retail.
Off-price retailers
Which type of service do discount retailers like Target, Walmart, and Kohl's offer shoppers?
Self-service
Overstock.com, a Web seller that buys furniture, clothing, electronics, and more from a variety of producers at less-than-regular wholesale prices and then charges customers less than retail, is a(n) ________.
off-price retailer
