Marketing Chapter 13

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​________ were the main form of retail clusters until the 1950s.

central business districts

The early​ ________ cut expenses by offering few services and operating in​ warehouse-like facilities in​ low-rent, heavily traveled districts.

discount stores

__________ sell standard merchandise at lower prices by accepting lower margins and selling higher volume.

discount stores

Home Depot and PetSmart are example of ___________.

category killers

A​ ________ is a small​ store, located near a residential area that is open long hours seven days a week and carries a limited line of​ high-turnover goods.

Convenience store

Big and Tall Men's Shop carries men's clothing in larger sizes; this allows the store to _________ other stores.

Differentiate itself from

Which of the following is most likely gained by stores that cluster together?

Increased customer pulling power

In comparison to the traditional​ grocery, which averages about​ $320,000 in weekly​ sales, the weekly sales volume for a supercenter is in excess of​ $1.4m. In what other manner is the supercenter different from the traditional grocery​ store?

It offers discount merchandise in addition to groceries.

​________ involves using​ in-store promotions and advertising to extend brand equity to​ "the last​ mile" and encourage favorable​ point-of-purchase decisions.

Shopper marketing

Retailers constantly have to scan the environment for new trends in shopping and retailing. Which of the following is a trend the retailer confronts​ currently?

Shortening retail life cycles

There is a distinct difference between​ off-price retailers and discounters. Although the discounters buy at regular wholesale prices and accept lower margins to keep prices​ down, off-price firms operate differently. What is the​ off-price retailers' pricing​ strategy?

They buy at​ less-than-regular wholesale prices.

​Full-service retailers can be described in several ways. Which of the following accurately describes a​ full-service retailer?

They have higher operating costs.

​________ buy mostly from producers and sell to retailers and industrial consumers.

Wholesalers

The lighting in Jake's Steak Restaurant is dim. The chairs are covered in leather and each table is covered with a white linen cloth. The colors are limited to earth tones with the occasional splash of red. Patrons cannot hear any kitchen noises, only a pleasant melody that seems familiar but unrecognizable. The smells are extraordinarily varied. This is a description of the restaurant's ____________.

atmosphere

Wholesalers fall into three major​ groups: merchant​ wholesalers, ____________, and​ manufacturers' and​ retailers' branches and offices.

brokers and agents

Which of the following​ wholesaler's channel functions is exemplified by buying in carload lots and then dividing these lots into small​ quantities?

bulk breaking

Which type of store carries a deep assortment of a particular product line, has knowledgeable staff, and can be viewed as a giant specialty store?

category killer

Sears, Target, and Kroger are examples of

corporate chains

​________ are two or more outlets that are commonly owned and controlled.

corporate chains

Which type of store carries a wide variety of product lines and has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other?

department store

_______ are​ manufacturer-owned and operated stores that offer prices as low as 50 percent below retail on a wide range of mostly​ surplus, discounted, or irregular items.

factory outlets

A​ small, open-air mall with upscale​ stores, convenient​ locations, and nonretail​ activities, such as a​ playground, skating​ rink, hotel, dining​ establishments, and a movie​ theater, is an example of​ a(n) _________.

lifestyle center

Different types of customers and products require different amount of service. To meet these varying service needs, retailers might offer one of these three service levels: self-service, __________, and full service.

limited service

Different types of customers and products require different amounts of service. To meet these varying service needs, retailers might offer one of three service levels: self-service, ________, and full service.

limited service

Target recently opened temporary shops to celebrate​ limited-run collections by Jason Wu in Toronto and Missoni in New York. These temporary shops are examples of​

pop-up stores

​Daizy's is a shop that carries only​ plus-size clothing. According to this​ information, Daizy's differentiates itself from its competitors based on​ ________.

product assortment

In-store demonstrations,​ displays, sales, and loyalty programs are examples of​ _________.

sales promotion

​________ is a type of service offered by those retailers who serve customers that are willing to perform their own​ "locate-compare-select" process in order to save money.

self-service

​________ retailers in the United States are growing faster than product retailers.

service

A large retailer of home improvement and construction products offers​ "how-to" classes for​ do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its​ ________.

services mix

A​ ________ is a group of retail businesses built on a site that is​ planned, developed,​ owned, and managed as a unit.

shopping center

​Today, ________ are flourishing due to the increased use of market segmentation and market targeting.

specialty stores

Most shopping centers are​ ________.

strip malls

All of the activities involved in selling goods and services to those buying them for resale or business use is called​ what?

wholesaling

​________ includes all activities involved in selling goods and services to those buying for resale or business use.

wholesaling

​________ have filled the ultra​ low-price, high-volume gap by buying at​ less-than-regular wholesale prices and charging consumers less than retail.

​Off-price retailers

Which type of service do discount retailers like​ Target, Walmart, and​ Kohl's offer​ shoppers?

​Self-service

​Overstock.com, a Web seller that buys​ furniture, clothing,​ electronics, and more from a variety of producers at​ less-than-regular wholesale prices and then charges customers less than​ retail, is​ a(n) ________.

​off-price retailer


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