Marketing Chapter 16

strategic planning concept

The __________ considers future company needs.

societal marketing concept

The __________ considers the future welfare of consumers.

sustainable marketing concept

The __________ meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

marketing concept

The __________ recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Code of ethics programs

________ help/s teach managers about important ethical issues and help/s them find the proper responses to those ethical issues.

Foster the truth

________ in the marketing system means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution.

Embracing ethical values

________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship.

Desirable products

__________ are products that give both high immediate satisfaction and high long-run benefits.

Pleasing products

__________ are products that give high immediate satisfaction but may hurt consumers in the long run.

Salutary products

__________ are products that have low immediate appeal but may benefit consumers in the long run.

Deceptive packaging

__________ includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms.

Deceptive pricing

__________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive promotion

__________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Sense-of-mission marketing

__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms.

Customer-value marketing

__________ is a principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments.

Consumer-oriented marketing

__________ is a principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view.

Innovative marketing

__________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements.

Perceived obsolescence

__________ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying.

Do no harm

to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make