Marketing Chapter 5 Quiz
In which type of buying situation will a buyer usually go through all the stages of the business buying process?
A new task buying force
According to the model of buyer behavior, what is in a buyer's black box?
The buyer's characteristics and the buyer's decision processes
Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the product?
personal sources
All the people involved in the buying decision in an organization are collectively known as...
The buying center
This adopter group is skeptical and only adopts new products after a majority of people has tried it
late mainstream
Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a company's products?
Buzz marketing
What is the nature of demand in business markets?
Demand in business markets is derived demand
What determines if a buyer is dissatisfied with a purchase?
The relationship between the consumer's expectations and the product's perceived performance
_________ refers to the practice of including ethnic themes and cross-cultural practices within a company's mainstream.
total marketing strategy
Which of the five characteristics identified in the text has an inverse relationship with an innovation's rate of adoption? As this characteristic increases, the rate of adoption is slower.
complexity
