Marketing Chapter 5 Quiz

In which type of buying situation will a buyer usually go through all the stages of the business buying process?

A new task buying force

According to the model of buyer behavior, what is in a buyer's black box?

The buyer's characteristics and the buyer's decision processes

Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the product?

personal sources

All the people involved in the buying decision in an organization are collectively known as...

The buying center

This adopter group is skeptical and only adopts new products after a majority of people has tried it

late mainstream

Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a​ company's products?

Buzz marketing

What is the nature of demand in business markets?

Demand in business markets is derived demand

What determines if a buyer is dissatisfied with a purchase?

The relationship between the consumer's expectations and the product's perceived performance

​_________ refers to the practice of including ethnic themes and​ cross-cultural practices within a​ company's mainstream.

total marketing strategy

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower.

complexity