Marketing Checkpoint 16
Match each market research strategy with the purpose it serves.
conducting ethical research: builds trust with customers sticking to a budget: controls business expenses choosing the right research strategy: answers a specific question
Read the sentence. Miriam wants to know what day would be best to hold the school dance. She decides on _[blank]_ as her research strategy so that she can have reliable sources. Which option best completes the sentence?
interviews
Which media outlets may marketers consider during the marketing research process? Select all that apply.
surveys social media radio
What is the correct order of steps of the marketing research process?
Define the problem or opportunity, develop a research plan, collect the information, analyze the data, and take action.
What are the steps in the marketing research process?
Define the problem or opportunity, develop the research plan, collect the information, analyze the data, and take action.
Read the sentence. _[blank]_ is the gathering, analysis, explanation, and application of data about various marketing aspects. Which option best completes the sentence?
NOT: Media Resourcing NOT: Data Mining
Read the sentence. _[blank]_ is the collecting of data solely about a specific group of customers. Which option best completes the sentence?
NOT: Target marketing NOT: Marketing research
Melanie's swimsuit store is not making a profit like it used to. Why would it be beneficial for Melanie to conduct market research?
She could better understand her customers.
Which option best describes the marketing research process?
The marketing research process has five steps, which help marketers effectively promote a product.
Match each key term with its correct definition.
data mining: examining large pools of collected data to find useful information media outlets: a publication or broadcast tool to communicate with the public marketing research: the gathering, analysis, and explanation of data about various marketing aspects
