Marketing Cloud Quiz
Journey Builder
1:1 marketing engine that allows you to build real-time messages across online and offline channels based on customer behavior
How many characters should a subject line be?
50 characters and under
This feature lets you test differences in emails and determines which performs best
AB testing
What are the subscriber Status
Active, Bounced, Undeliverable/Held, Unsubscribed
Feature in the email application when the end user is able to submit a created email for approval before sending. It needs to be enabled by....?
An Admin
API
Application Program Interface
Simple Send
Basic one-page send screen that allows you to send to a group or list (NOT A DATA EXTENSION)
What are the types of content blocks
Content blocks in the content area to place in an area and can be used in all digital channels OR create content block inside the email while creating the email.
3 types of content you can create
Content, Dynamic Content, A/B Content
What is validation tool?
Correct field syntax, looks at content and data used for dynamic content to make sure the rules are correct, Looks over ampscript and validates required elements like unsubscribe link and physical mailing address
process of automating a refresh?
Create Data Filter, create filter activity, place in automation workflow
What is Profile attribute
Data about the subscriber
Workflow
Define automation activities in automation studio
what are the two types of segmentation tools
Drag and drop and query
Dynamic Content
Dynamic content is content that displays in a content box according to the rules that you define based on the subscriber's attributes or data extension column values. By using dynamic content, you can ensure that a more-tailored message is reaching your targeted audience.
When sending to subscribers in a sendable data extension, if the subscriber doesn't exist in all subscribers, what email address is used?
Email address in sendable data extension
Best way to improve deliverability
Ensure all subscribers have opted-in
Sender Profile
From Name, From Email
If a customer unsubscribes from every type of email in the marketing cloud
Global Unsubscribe
Which send method is used for data extensions
Guided Send
Profile Delivery
IP Address, Header, Footer
Six can spam requirement
Identify Sender in the header, Accurately describe content in the email in the subject line, Identify the message as an advertisement unless you have opt-in consent from the subscriber, Include your mailing address, use an opt-out mechanism (unsubscribe), Must honor opt-out requests promptly.
Preference attribute
Is a choice to a statement such as do I wish to receive HTML emails -- Value is stored as an boolean value.
When a subscriber chooses to unsubscribe from a subscriber list or is marked unsubscribe on a publication list
List Level unsubscribe
Email address and subscriber keys are required for?
Lists
After unsubscribing from a publication list - How can a subscriber re-subscribe?
Manual
When a subscriber choose to unsubscribe from every email sent from your company
Master Unsubscribe
Email Best Practices
Minimize Text & Images, Make links look like links, Design from the top, Make it easy to unsubscribe and personalization. Avoid using CSS and Avoid using spam words. Use a Pre-header
User-Initiated Send
On-page send screen that allows you to quickly set the parameters to send en email. This can be automated.
How many times can a subscriber key be on a list?
Once
Types of templates?
Paste HTML & Pre-Create templates
Emails can be made more relevant by?
Personalization and dynamic Content
What are the four automation tools?
Playbooks, Triggered emails, Journey Builder, API and automation studio
Where can a subscriber go to update their personal info?
Profile Center
Test send
Rendering the email.
Two types of automation in automation studio
Scheduled and Triggered
Send classification
Sender Profile, Delivery profile and can spam priority
What is content detective?
Spam filtering software that detects key words and phrases that trigger filters. Gives different solutions. DOES NOT scan HTML code to make sure it's written correctly.
Playbooks
Step by step guides for executing digital marketing efforts
Six types of AB Testing
Subject Line, Content Areas, Date/Time, From Name, Preheader, Email Design
Types of emails you can create?
Template Based, HTML Based or Text Only
Attributes in a list
Text, Date, Numeric
Attributes in Data Extesions
Text, Date, Numeric, Decimal, Email Address, ETC
When you build a content block what are your options
Text, image, Text + Image, HTML, Free Form, Dynamic Content, AB testing content and predictive intelligence
When associating a publication list to a send, if the subscribers email address does not exist on the publication list, what happens?
The email address is added to the list and the status becomes active.
What is an unique identifier
This can only exist one time and all data about an individual subscriber is store based on this
Name a few methods that allow a subscriber to opt-in
Website Sign up (most popular), Facebook, Mobile Opt-IN, Stores and customer service
Triggered Emails
an email sent to an individual executed from an event that happens outside the marketing cloud (purchase confirmation, abandon shopping cart)
Automation Studio
drag and drop interface that allows you to define a workflow and establish the schedule for the automation of various activities
Ways to send an email
guided, Simple and user initiated
what is a query
it can retrieve data from data extensions or system data view information that matches your criteria. Works with behavioral information such as opens, clicks and bounces
What is a send relationship?
it defines a field in the sendable data extension to map to subscriber key in all subscribers when sending
Guided Send
multi-screen wizard that takes you through the steps needed to send an email
What is send preview
see the preview of the email
