Marketing Cloud Quiz

Journey Builder

1:1 marketing engine that allows you to build real-time messages across online and offline channels based on customer behavior

How many characters should a subject line be?

50 characters and under

This feature lets you test differences in emails and determines which performs best

AB testing

What are the subscriber Status

Active, Bounced, Undeliverable/Held, Unsubscribed

Feature in the email application when the end user is able to submit a created email for approval before sending. It needs to be enabled by....?

An Admin

API

Application Program Interface

Simple Send

Basic one-page send screen that allows you to send to a group or list (NOT A DATA EXTENSION)

What are the types of content blocks

Content blocks in the content area to place in an area and can be used in all digital channels OR create content block inside the email while creating the email.

3 types of content you can create

Content, Dynamic Content, A/B Content

What is validation tool?

Correct field syntax, looks at content and data used for dynamic content to make sure the rules are correct, Looks over ampscript and validates required elements like unsubscribe link and physical mailing address

process of automating a refresh?

Create Data Filter, create filter activity, place in automation workflow

What is Profile attribute

Data about the subscriber

Workflow

Define automation activities in automation studio

what are the two types of segmentation tools

Drag and drop and query

Dynamic Content

Dynamic content is content that displays in a content box according to the rules that you define based on the subscriber's attributes or data extension column values. By using dynamic content, you can ensure that a more-tailored message is reaching your targeted audience.

When sending to subscribers in a sendable data extension, if the subscriber doesn't exist in all subscribers, what email address is used?

Email address in sendable data extension

Best way to improve deliverability

Ensure all subscribers have opted-in

Sender Profile

From Name, From Email

If a customer unsubscribes from every type of email in the marketing cloud

Global Unsubscribe

Which send method is used for data extensions

Guided Send

Profile Delivery

IP Address, Header, Footer

Six can spam requirement

Identify Sender in the header, Accurately describe content in the email in the subject line, Identify the message as an advertisement unless you have opt-in consent from the subscriber, Include your mailing address, use an opt-out mechanism (unsubscribe), Must honor opt-out requests promptly.

Preference attribute

Is a choice to a statement such as do I wish to receive HTML emails -- Value is stored as an boolean value.

When a subscriber chooses to unsubscribe from a subscriber list or is marked unsubscribe on a publication list

List Level unsubscribe

Email address and subscriber keys are required for?

Lists

After unsubscribing from a publication list - How can a subscriber re-subscribe?

Manual

When a subscriber choose to unsubscribe from every email sent from your company

Master Unsubscribe

Email Best Practices

Minimize Text & Images, Make links look like links, Design from the top, Make it easy to unsubscribe and personalization. Avoid using CSS and Avoid using spam words. Use a Pre-header

User-Initiated Send

On-page send screen that allows you to quickly set the parameters to send en email. This can be automated.

How many times can a subscriber key be on a list?

Once

Types of templates?

Paste HTML & Pre-Create templates

Emails can be made more relevant by?

Personalization and dynamic Content

What are the four automation tools?

Playbooks, Triggered emails, Journey Builder, API and automation studio

Where can a subscriber go to update their personal info?

Profile Center

Test send

Rendering the email.

Two types of automation in automation studio

Scheduled and Triggered

Send classification

Sender Profile, Delivery profile and can spam priority

What is content detective?

Spam filtering software that detects key words and phrases that trigger filters. Gives different solutions. DOES NOT scan HTML code to make sure it's written correctly.

Playbooks

Step by step guides for executing digital marketing efforts

Six types of AB Testing

Subject Line, Content Areas, Date/Time, From Name, Preheader, Email Design

Types of emails you can create?

Template Based, HTML Based or Text Only

Attributes in a list

Text, Date, Numeric

Attributes in Data Extesions

Text, Date, Numeric, Decimal, Email Address, ETC

When you build a content block what are your options

Text, image, Text + Image, HTML, Free Form, Dynamic Content, AB testing content and predictive intelligence

When associating a publication list to a send, if the subscribers email address does not exist on the publication list, what happens?

The email address is added to the list and the status becomes active.

What is an unique identifier

This can only exist one time and all data about an individual subscriber is store based on this

Name a few methods that allow a subscriber to opt-in

Website Sign up (most popular), Facebook, Mobile Opt-IN, Stores and customer service

Triggered Emails

an email sent to an individual executed from an event that happens outside the marketing cloud (purchase confirmation, abandon shopping cart)

Automation Studio

drag and drop interface that allows you to define a workflow and establish the schedule for the automation of various activities

Ways to send an email

guided, Simple and user initiated

what is a query

it can retrieve data from data extensions or system data view information that matches your criteria. Works with behavioral information such as opens, clicks and bounces

What is a send relationship?

it defines a field in the sendable data extension to map to subscriber key in all subscribers when sending

Guided Send

multi-screen wizard that takes you through the steps needed to send an email

What is send preview

see the preview of the email