Marketing exam 3

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VTR measures the response rate to an ad .

30 - day

In 2018 , time spent with digital media accounted for of total media time spent

50 %

Which of the following is the leading mobile retailer in the United States ?

Amazon

Which of the following are touchpoints in CRM ?

Buying a product from a company Following a social media account operated by a company Seeing a banner ad through an ad network of the answers are touchpoints

Purchases made on tablet computers are the fastest growing and largest source of m commerce revenues .

False

Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry ?

The New Yorker

Which of the following statements about e sports is not true ?

The e - sport audience is predominantly composed of females between the ages of 21 and 34 .

The Nike ID program is an example of which of the following marketing techniques ?

customer co - production

Which of the following refers to those forms of social sharing that occur off the major social networks , through alternative communication tools ?

dark social

Which of the following online advertising formats attracted the least amount of spending in 2018 ?

e - mail

Which of the following involves using a variety of tools to encourage users to interact with content and brand ?

engagement

Which of the following is the most popular use for mobile devices ?

entertainment

The ratio of impressions to fans is a measure of :

fan acquisition

The merger of media enterprises into powerful , synergistic combinations that can cross - market content on many different platforms is referred to as :

industry convergence .

All of the following are aspects of content convergence except :

language

Purchasing an online ad on a CPA basis means that the advertiser :

pays only for those users who perform a specific action , such as registering , purchasing , etc.

Which of the following is another term for amplification ?

reach

All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except .

targeted banner ads

Which of the following features of e - commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users ?

universal standards

Which of the following involves getting customers to pass along a company's marketing message to friends , family , and colleagues ?

viral marketing

was sued by the Justice Department for violating antitrust laws in connection with e books .

Apple

Which of the following is most similar to Pinterest ?

Instagram

Which of the following allows Facebook to track user behavior on other sites ?

Like button

Which of the following is not true about social marketing ?

More than 50 % of Twitter's ad revenues are generated by desktop users .

Which of the following refers to itself as the front page of the Internet ?

Reddit

Which of the following is not true about search engine advertising ?

Search engine advertising is the slowest growing type of online advertising

Google uses which of the following to build a global database of wireless access points and their geographic locations ?

Street View cars

The video game industry accounts for the second highest amount of U.S. media revenues

True


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