Marketing exam 3
VTR measures the response rate to an ad .
30 - day
In 2018 , time spent with digital media accounted for of total media time spent
50 %
Which of the following is the leading mobile retailer in the United States ?
Amazon
Which of the following are touchpoints in CRM ?
Buying a product from a company Following a social media account operated by a company Seeing a banner ad through an ad network of the answers are touchpoints
Purchases made on tablet computers are the fastest growing and largest source of m commerce revenues .
False
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry ?
The New Yorker
Which of the following statements about e sports is not true ?
The e - sport audience is predominantly composed of females between the ages of 21 and 34 .
The Nike ID program is an example of which of the following marketing techniques ?
customer co - production
Which of the following refers to those forms of social sharing that occur off the major social networks , through alternative communication tools ?
dark social
Which of the following online advertising formats attracted the least amount of spending in 2018 ?
e - mail
Which of the following involves using a variety of tools to encourage users to interact with content and brand ?
engagement
Which of the following is the most popular use for mobile devices ?
entertainment
The ratio of impressions to fans is a measure of :
fan acquisition
The merger of media enterprises into powerful , synergistic combinations that can cross - market content on many different platforms is referred to as :
industry convergence .
All of the following are aspects of content convergence except :
language
Purchasing an online ad on a CPA basis means that the advertiser :
pays only for those users who perform a specific action , such as registering , purchasing , etc.
Which of the following is another term for amplification ?
reach
All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except .
targeted banner ads
Which of the following features of e - commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users ?
universal standards
Which of the following involves getting customers to pass along a company's marketing message to friends , family , and colleagues ?
viral marketing
was sued by the Justice Department for violating antitrust laws in connection with e books .
Apple
Which of the following is most similar to Pinterest ?
Which of the following allows Facebook to track user behavior on other sites ?
Like button
Which of the following is not true about social marketing ?
More than 50 % of Twitter's ad revenues are generated by desktop users .
Which of the following refers to itself as the front page of the Internet ?
Which of the following is not true about search engine advertising ?
Search engine advertising is the slowest growing type of online advertising
Google uses which of the following to build a global database of wireless access points and their geographic locations ?
Street View cars
The video game industry accounts for the second highest amount of U.S. media revenues
True
