Marketing Final

. Secondary data are data collected from inside the organization; primary data are those collected from outside the organization.

False

A monopoly exists when a firm with many potential competitors attempts to develop a marketing strategy to differentiate its products.

False

A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies.

False

A quota is the suspension ,by a government, of trade in a particular product.

False

An individuals after tax income is called his or her dispensary income

False

By law manufactures must be identified on the label of private brands

False

Component parts usually need to be processed significantly before they are used in production

False

Credit increases future buying power

False

From a cultural perspective countries act as a singleton's entity

False

If groundbreaking products and processes can be protected through patents, a company is less likely to market them and make the benefits of its research available to competitors.

False

In the period of economic recovery, the best marketing strategy for ups would be characterized by which of the following features

Flexibility

When Old Spice came out with the slogan "Smell like men" advertising campaign, The goal was too ----- the brand from that appealed to older men, to now younger men

Repostion

Shortly after moving into their new home, Elizabeth and Philip Jennings purchase and install smoke detector sand an alarm system. The Jennings are concerned about fulfilling their need for

Safety

Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he

Taken on many values of a group

The marketing concept is a management philospoy

True

Ads for beuty products often say that they well bring love

True

Although Marketers may attempt to influence what consumers lear, there seldomly work

True

Amazon involves in e-tailing

True

An onsite computer interview is a variation of the shopping malls intercept vacation

True

Embargo occurs when a country suspends trade r

True

The marketing concept is a philosophy that states that an organization that should try to satisfy its customers needs and

Achieve Organizational Goals

In marketing, family packaging means

All products packaging looks familiar

Which of the following best describes MIS

An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.

If a compony is introducing a brand into a market where it already has one or more bands, it would likely choose which of the following basis for positioning the new product?

Avoid Competition

Procter and gamble make at least six different laundry detergents. This is most relevance to the issue of

Depth of product

The first phase of international marketing research recommended by experts should

Detailed research of secondary data

7. Third Eye Research, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotional offers on consumer purchases. Its consultants propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. Third Eye suggests three different versions of the coupon: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.

Experiment

Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decision- making process?

Extended decision making

Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.

False

Survey and observation are considered secondary data collection techniques.

False

The gross margin percentage on covienance goods is fairly high because they are low priced items

False

Digital marketing

In the hands of the consumer

One of the guaranteed constants in the global business. environmenti s

Instabilility

which of the following activities states what is to be accomplished during marketing strategies

Marketing Objectives

Marketing research is a process designed to gather information

Not currently available to design makers

Home Depot recently issued a product recall for its Seasons ceiling fans, which are sold in the lighting and ceiling fan section of the store. Evidently, the blades can detach from the unit, causing them to fall, which presents an impact hazard. Through its recall efforts, Home Depot is taking proactive steps to remove the ceiling fans from its stores as well as to assist customers who purchased the product in obtaining a repair kit. Where possible, Home Depot is contacting known purchasers of the ceiling fans directly. This is an example of a(n) ____________-related ethical issue.

Product

Greenwashing is what type of marketing ethics issue

Promotion related

United Arab Emirates currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)

Quota

Which of the following is most judgmental

Quota Sampling

Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as

Relationship Marketing

Which of the following statements is false?

Social responsibility and marketing ethics are the same thing and can be used interchangeably.

9. C.J. Foods, a pet food maker, purchased Lortscher Animal Nutrition, Inc. (LANI), a miller and ingredient supplier, and now operates this division as a separate profit center within the firm. In this example, LANI is a(n) ____ unit of C.J. Foods.

Strategic Business

.Marketersmaytrytochangeconsumers'attitudestowardaproductiftheyfeelthatasignificantnumberof consumers have strong negative attitudes toward it.

True

Marketing costs consume about one-half of a buyers dollar

True

Marketing plaining and implementation are linked in a successful business

True

Procter and Gamble have a wider product mix that Basket Robins

True

Retailers often purchase products and then resell them

True

Systematic reviews of a companies product mix aid in determine when a product deletion is necessary

True

in general, corporate executives prefer short memos

True

statistical interpretation seems what deviates from the average

True

Which country has the highest gdp

United States

Best thing about e marketing

customers to share information

Stars are profitable products that usually generate more cash than which is required to maintain share

false

The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.

five; problem recognition; postpurchase evaluation

Within the buying center are technical personal who develop specific and evaluate alternatives, while. chose the actual product

influencers, deciders

The Marketing concept

is a management philosophy that affects all organizational activities

in a meeting with key personnel, Intel's president speaks to the firm's managers about social responsibility in business today. He suggests that the key to being socially responsible is to

manage trends in todays society

Which of following best defines the interest stage in the product adoption processes?

the buyer seeks information and is receptive to learning about the product

A factor that affects willingness to spend in general economic conditions

true

Basic and extended warranties can reduce risk

true