Marketing Final
. Secondary data are data collected from inside the organization; primary data are those collected from outside the organization.
False
A monopoly exists when a firm with many potential competitors attempts to develop a marketing strategy to differentiate its products.
False
A problem of digital marketing evaluations is that there are no methods to capture the metrics that indicate the outcomes of strategies.
False
A quota is the suspension ,by a government, of trade in a particular product.
False
An individuals after tax income is called his or her dispensary income
False
By law manufactures must be identified on the label of private brands
False
Component parts usually need to be processed significantly before they are used in production
False
Credit increases future buying power
False
From a cultural perspective countries act as a singleton's entity
False
If groundbreaking products and processes can be protected through patents, a company is less likely to market them and make the benefits of its research available to competitors.
False
In the period of economic recovery, the best marketing strategy for ups would be characterized by which of the following features
Flexibility
When Old Spice came out with the slogan "Smell like men" advertising campaign, The goal was too ----- the brand from that appealed to older men, to now younger men
Repostion
Shortly after moving into their new home, Elizabeth and Philip Jennings purchase and install smoke detector sand an alarm system. The Jennings are concerned about fulfilling their need for
Safety
Henry's little brother Christopher joined the Boy Scouts recently. Henry notices that in addition to wearing the Boy Scout uniform, Christopher has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Henry believes that the Boy Scouts are now a reference group for Christopher because he
Taken on many values of a group
The marketing concept is a management philospoy
True
Ads for beuty products often say that they well bring love
True
Although Marketers may attempt to influence what consumers lear, there seldomly work
True
Amazon involves in e-tailing
True
An onsite computer interview is a variation of the shopping malls intercept vacation
True
Embargo occurs when a country suspends trade r
True
The marketing concept is a philosophy that states that an organization that should try to satisfy its customers needs and
Achieve Organizational Goals
In marketing, family packaging means
All products packaging looks familiar
Which of the following best describes MIS
An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
If a compony is introducing a brand into a market where it already has one or more bands, it would likely choose which of the following basis for positioning the new product?
Avoid Competition
Procter and gamble make at least six different laundry detergents. This is most relevance to the issue of
Depth of product
The first phase of international marketing research recommended by experts should
Detailed research of secondary data
7. Third Eye Research, a marketing communications and strategy consulting firm, is assisting a client to understand the effects of promotional offers on consumer purchases. Its consultants propose the company consider offering three different versions of a coupon that would be mailed to purchasers. The value of the coupon would be manipulated, and the company could track the return of the coupon and how much money was spent by the purchaser. Third Eye suggests three different versions of the coupon: $1, $3, and $5. The client would select three groups of consumers to receive the coupon offer and a random process would be utilized to determine which coupon offer a consumer would receive. The research will provide important insights about consumer purchasing habits and which coupon offer would lead to the highest level of sales and coupon redemption. This is an example of ______________ research.
Experiment
Suhail is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Suhail is using which type of consumer decision- making process?
Extended decision making
Specific details regarding terms, credit arrangements, and technical assistance are worked out during the product specification stage of the buying decision process.
False
Survey and observation are considered secondary data collection techniques.
False
The gross margin percentage on covienance goods is fairly high because they are low priced items
False
Digital marketing
In the hands of the consumer
One of the guaranteed constants in the global business. environmenti s
Instabilility
which of the following activities states what is to be accomplished during marketing strategies
Marketing Objectives
Marketing research is a process designed to gather information
Not currently available to design makers
Home Depot recently issued a product recall for its Seasons ceiling fans, which are sold in the lighting and ceiling fan section of the store. Evidently, the blades can detach from the unit, causing them to fall, which presents an impact hazard. Through its recall efforts, Home Depot is taking proactive steps to remove the ceiling fans from its stores as well as to assist customers who purchased the product in obtaining a repair kit. Where possible, Home Depot is contacting known purchasers of the ceiling fans directly. This is an example of a(n) ____________-related ethical issue.
Product
Greenwashing is what type of marketing ethics issue
Promotion related
United Arab Emirates currently limits the number of Michael Kors bags that can be imported during a one-year period, since Michael Kors bags are made in New York, USA. This is an example of a(n)
Quota
Which of the following is most judgmental
Quota Sampling
Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as
Relationship Marketing
Which of the following statements is false?
Social responsibility and marketing ethics are the same thing and can be used interchangeably.
9. C.J. Foods, a pet food maker, purchased Lortscher Animal Nutrition, Inc. (LANI), a miller and ingredient supplier, and now operates this division as a separate profit center within the firm. In this example, LANI is a(n) ____ unit of C.J. Foods.
Strategic Business
.Marketersmaytrytochangeconsumers'attitudestowardaproductiftheyfeelthatasignificantnumberof consumers have strong negative attitudes toward it.
True
Marketing costs consume about one-half of a buyers dollar
True
Marketing plaining and implementation are linked in a successful business
True
Procter and Gamble have a wider product mix that Basket Robins
True
Retailers often purchase products and then resell them
True
Systematic reviews of a companies product mix aid in determine when a product deletion is necessary
True
in general, corporate executives prefer short memos
True
statistical interpretation seems what deviates from the average
True
Which country has the highest gdp
United States
Best thing about e marketing
customers to share information
Stars are profitable products that usually generate more cash than which is required to maintain share
false
The consumer buying decision process involves _______ stages. The first stage is ____________, and the last stage is _____________.
five; problem recognition; postpurchase evaluation
Within the buying center are technical personal who develop specific and evaluate alternatives, while. chose the actual product
influencers, deciders
The Marketing concept
is a management philosophy that affects all organizational activities
in a meeting with key personnel, Intel's president speaks to the firm's managers about social responsibility in business today. He suggests that the key to being socially responsible is to
manage trends in todays society
Which of following best defines the interest stage in the product adoption processes?
the buyer seeks information and is receptive to learning about the product
A factor that affects willingness to spend in general economic conditions
true
Basic and extended warranties can reduce risk
true