Marketing for FBLA
Which piece of legislation granted its authority to specific safety standards for most consumer products, except those already regulated by other agencies?
Consumer Product Safety Act (1972)
If a business offers a good product, marketing is not necessary.
False
In online auctions, businesses always award contracts to the lowest bidder
False
It is a mistake to believe that business people are better able to define needs than consumers.
False
Marketing today is very similar to marketing 20 years ago.
False
Most businesses do not keep detailed records on production schedules and inventory levels.
False
Most products quickly become available to consumers shortly after development is complete.
False
Resources are unlimited.
False
The descriptive characteristics of a market such as age, gender, race, income, and education level are referred to as psycho graphics.
False
The opposite of pure competition is oligopoly.
False
Today's marketers do not have to look for new markets.
False
A consumer must search for information to find alternative solutions.
True
Bringing a new product to the marketplace is very expensive for businesses.
True
Convenience goods can be displayed anywhere because customers will actively shop for them.
True
During the introduction phase of the product life cycle, a company should not try to get widespread distribution.
True
Every individual makes marketing decisions regularly.
True
It is common for businesses to offer discounts from their list prices to some or all of their customers.
True
Market segments play a significant role in determining competition strategies.
True
Packaging can make the product more useful for the consumer
True
Promotion cannot do much to help a company that has a poor product, excessively high prices, on ineffective distribution.
True
Recently, marketers have been paying more attention to post-purchase satisfaction.
True
Some companies can operate their entire business using the Internet.
True
The specific types of resources a business has available will determine the types of products and services it can develop and sell.
True
Usually, the information in a database has little meaning until it goes through some type of analysis.
True
What term is used to describe selling, buying, logistics, or other organization-management activities via the Web?
electronic commerce
What is used to help maintain a more favorable balance of trade by a country?
limiting imports
What is the process of coordinating the flow of information, goods, and services among members of the distribution channel called?
logistics
What influences the behavior of others through their personality, skills, or other factors?
opinion leaders
What presents ethical problems to product management?
product quality
Stores that sell products purchased by individuals for their own use and not for resale are:
retailers
