Marketing Lab CHAPTER 5 (warm-up)
What are the five stages of the consumer adoption process in the correct sequence?
1. awareness 2. interest 3.evaluation 4.trial 5. adoption
What are the four general characteristics that influence consumer purchases?
1. cultural 2. social 3. personal 4. psychological
What are the eight steps in the business buying decision process in the correct sequence?
1. problem recognition 2. general need description 3.product specification 4. supplier search 5. proposal solicitation 6. supplier selection 7. order-routine specification 8. performance review
Which of the following statements regarding the business market is correct?
Many sets of business purchases are made for one set of consumer purchases
What are the five characteristics that are especially important in influencing an innovations rate of adoption?
Relative advantage, complexity, compatibility, divisibility, and communicability
What determines whether the buyer is satisfied or dissatisfied with a purchase?
The relationship between the consumers expectations and the products perceived performances
In which step of the buying decision process is the final order with the chosen supplier developed?
order-routine specification
The buyer decision process starts with ___________
recognizing a need
Which of the following correctly defines the consumer market?
Individuals and households that buy goods and services for personal consumption
Which type of business buying situation offers marketers the greatest opportunity but also the greatest challenge?
a new task situation
