Marketing Midterm
In Japan, Japanese women give Japanese men chocolates on Valentine's Day. This is an example of a(n) a. custom. b. value. c. demographic pattern. d. belief. e. idiosyncrasy.
custom
All of the following variables are central to how consumers learn from repeated experience except a. purchase. b. reinforcement. c. response. d. drive. e. cue.
purchase
In Marketing in the News, we heard that Apple released a pair of new commercials for the iPhone 7 focusing on: a. the new wireless ear buds. b. the size of the phone. c. the low-light camera and its water resistance. d. the price and the color selection. e. the type of sports figures who use the phone.
the low-light camera and its water resistance.
The fourth stage in the consumer purchase decision process involves deciding from whom to buy and when to buy so that the purchase decision can be made. What is this stage called? a. purchase indecision b. prepurchase evaluation c. purchase decision d. problem recognition e. information search
purchase decision
Another name for an e-marketplace is a a. WebXChange. b. WebMart. c. 2B1 marketplace. d. C2C market forum. e. B2B exchange.
B2B exchange.
Purchasing that aims to integrate environmental considerations into all stages of an organization's buying process with the goal of reducing the impact on human health and the physical environment is referred to as a. ecological procurement. b. sustainable procurement. c. green marketing. d. supplier partnership. e. stakeholder procurement.
sustainable procurement.
A mission statement should be a. short-term. b. long-term. c. fact-based. d. complex. e.permanent.
b. long-term.
What percentage of all consumer conversations about brands happen online? a. 5 percent b. 10 percent c. 15 percent d. 25 percent e. 40 percent
10%
In class, we noted that over the past 10 years, open trade has boosted job growth by more than 13 percent and has helped to raise U.S. GDP by nearly _________% a. 12 b. 20 c. 33 d. 40 e. 47
40%
In Marketing in the News, we heard that animal testing of cosmetics products is okay in the European Union if: : a. the animal testing was done to meet laws of third countries. b. the animal testing was necessary to guarantee consumer health and safety. c. the parent company is headquartered outside the E.U. d. the cosmetic is going to be used around the eyes. e. Actually, they say there are no exceptions. Animal-testing for cosmetics is never okay for products sold in the E.U.
Actually, they say there are no exceptions. Animal-testing for cosmetics is never okay for products sold in the E.U.
In class, we talked about the roles in family decision making. Thinking about a choice to take a family vacation to Disney World, who would we say is fulfilling the role of "user" in this family decision? a. Dad, he made the choice. b. Mom, she set the budget. c. Little brother, he likes the rides. d. Little sister, she likes Minnie Mouse. e. Actually, we would say the entire family is the "user" of this vacation.
Actually, we would say the entire family is the "user" of this vacation.
In class, we noted that in a traditional auction, a seller puts up an item for sale. What happens to the price of the item as more bidders enter? a. Typically, the price will double. b. As more bidders enter, there is upward pressure on price. c. As more bidders enter, there is downward pressure on price. d. When more bidders enter, the seller withdraws the item. e. Usually, there is no relationship between the number of bidders and the price.
As more bidders enter, there is upward pressure on price.
In class, we noted that in a reverse auction, a buyer communicates a need for a product or service. What happens to the price of the item as more suppliers enter? a. Typically, the price will double. b. As more suppliers enter, there is upward pressure on price. c. As more suppliers enter, there is downward pressure on price. d. When too many suppliers enter, the seller withdraws the offer. e. Usually, there is no relationship between the number of suppliers and the price.
As more suppliers enter, there is downward pressure on price.
Which of the following examples best demonstrates a company's appreciation for another country's values? a. A German company allows customers to make large purchases using lay-away (paying small amounts until the item is paid for and delivered). b. In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows. c. In Japan, a spa owner created special exercise classes for husbands and wives. d. In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not. e. Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.
Calvin Klein reduced the number of outdoor advertising placements showing scantily clad models in countries with predominantly Muslim populations.
Which of the following laws has the purpose of protecting competition? a. Prevention and Enforcement Act b. Clayton Act c. Federal Trade Commission Act d. Fair Trade Act e. Unfair Practices Act
Clayton Act
In class, we heard that Nike reacted to accusations of unethical business practices in several ways. What is one of the company's corrective actions? a. Creation of a code of conduct b. Creation of a huge advertising campaign explaining their position c. Creation of a charity to help the poor buy Nike shoes d. Publication of a White Paper on how to do business ethically e. ACTUALLY, we heard that they did ALL of the above!
Creation of a code of conduct
In class, we heard about some companies which unethically may falsely advertise "factory" or "wholesale" prices or large reductions from phony high retail list prices. What type of deceptive practice is this? a. Deceptive Packaging b. Deceptive Promotion c. Deceptive Pricing d. Puffery e. Cheating
Deceptive Pricing
In class, we heard about the main goals of the WTO. Which of the following is NOT one of those goals? a. Trade Without Discrimination b. Focus on Merchandise Trade c. Predictable and Growing Access to Markets d. Promoting Fair Competition e. Encouraging Development and Economic Reform
Focus on Merchandise Trade
In class, we talked about the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. Which of the following is the best example of one such group? a. Families b. Reference groups c. Culture d. Hispanic Americans e. Children
Hispanic Americans
In the class discussion of ethics, we learned about several lapses of judgment that business people had made. Which one did we associate with the Martha Stewart? a. Insider Trading b. Manufacturing of asbestos that harmed customers and employees c. Inflated accounting reports d. Marketing infant formula to African women who could not really afford it or provide it safely to their babies e. Watering their apple juice product while marketing it as 100% juice
Insider Trading
In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising? a. Strivers b. Experiencers c. Believers d. Survivors e. Makers
Makers
What is the trade agreement among Canada, the U.S., and Mexico called? a. The EU b. The Common Market c. NAFTA d. FTAA
NAFTA
In lecture, we saw a commercial for an E-class Mercedes-Benz. It emphasized that this is a great, classic industry leader car with a rich history. This car is an "uncompromising" car for those who want the best. Which form of motivation is the marketer attempting to stimulate? a. Physiological needs (e.g., food, water, shelter) b. Safety needs (e.g., freedom from harm, financial security) c. Social needs (e.g., friendship, belonging, love) d. Personal needs (e.g., status, respect, prestige) e. Self-actualization needs (e.g., self-fulfillment)
Personal needs (e.g., status, respect, prestige)
The __________ makes it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly. a. Fair Trade Act b. Clayton Act c. Lanham Act d. Robinson-Patman Act e. Unfair Practices Act
Robinson-Patman Act
In lecture, we saw a commercial from Woodmen of the World insurance company featuring a family moving into a new home. The company points out that buying a home is a really big step. They say that they will be there to provide life insurance protection and financial security for you and your family. Which form of motivation is the marketer attempting to stimulate? a. Physiological needs b. Safety needs c. Social needs d. Personal needs e. Self-actualization needs
Safety needs
You decide to create an advertisement for your product and run it on radio stations that play country western music. But, your research shows that no one in your target audience hears the ad. According to class, what process best explains this situation? a. Selective Comprehension b. Selective Retention c. Selective Exposure d. Subliminal Perception e. Selective Service
Selective Exposure
In lecture, we saw a commercial from Summit County Children Services. In the ad, they show a child who is sad, happy, joyful, and loving. You can be there to help the child by becoming a "foster to adopt" parent. Which form of motivation is the marketer attempting to stimulate? a. Physiological needs b. Safety needs c. Social needs d. Personal needs e. Self-actualization needs
Social needs
In class, we thought about the brands that consumers evaluate. Beginning with All Brands, we recognized that consumers only consider Known Brands (they don't consider buying brands they don't know about). Next, they move to the consideration set. This set is also know as: a. The provoked set b. The evoked set c. The overlooked set d. The nice set e. The purchased brand
The evoked set
Enduring characteristics within a person or in his or her relationship with others are referred to as a. a key trait. b. a persona. c. a self-concept. d. a core value. e. an ideal self.
a key trait
Which of the following represents an organizational buyer? a. A local baker buys sugar at the grocery store to make cookies with his children at home. b. A dentist buys a new LG Smart TV 55-inch 3D OLED HDTV for her den. c. Mr. Langley hires a housecleaning service to clean his apartment. d. The owner of a sushi restaurant hires a window-washing service to clean exterior windows. e. The mayor rents a tuxedo to wear to his daughter's wedding.
The owner of a sushi restaurant hires a window-washing service to clean exterior windows.
In class, we heard about a company that sold cherry tomatoes in protective plastic package, with a nice label on top. What was the problem described in this example of deceptive behavior? a. The label showed the wrong price. b. The label showed the wrong weight. c. The plastic package had a hidden "bump" in middle disguising the number of tomatoes in the pack. d. The tomatoes were grown using child labor, in bad conditions, in Mexico. e. The tomatoes had salmonella poisoning. The tomatoes had salmonella poisoning.
The plastic package had a hidden "bump" in middle disguising the number of tomatoes in the pack.
Which of the following statements concerning cause marketing is most accurate? a. The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal. b. The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue. c. The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course. d. Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice. e. Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.
The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
In class, we heard about Henkel, a German company with businesses in 125 countries, employing more than 50,000 people and marketing more than 10,000 products. What type of company did we indicate Henkel is? a. Exporting company b. Importing company c. Global company d. Multinational Company e. Transnational company
Transnational company
Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice? a. corrective advertising b. a cease and desist order c. a private ruling d. a consent degree e. a stay
a cease and desist order
In Marketing in the News, we heard that Under Armour has a new campaign to reach its target audience. The new campaign reaches consumers with: a. a new Facebook page. b. a game on Snapchat. c. a contest on Instagram. d. a sweepstakes on Pinterest. e. a video on YouTube.
a game on Snapchat.
In Marketing in the News, we heard that German supermarket chain Lidl debuted: a. its own brand of Smart Phones. b. a successful line of women's clothing. c. a selection of small to medium sized consumer drones. d. in-house Apple stores. e. a successful line of office supplies
a successful line of women's clothing.
In class we talked about primary data collection using mechanical observation. Which of the following is a good example of that approach? a. TIVO, which is a system that keeps a record of what television shows your watch and record b. Mystery Shoppers who record how the retailers are selling your products c. Ethnographic research, where interviews with the consumer are video taped and analyzed d. Asking consumers to bring in pictures of themselves using your product e. Recording of a focus group session
a. TIVO, which is a system that keeps a record of what television shows your watch and record
The Foreign Corrupt Practices Act a. makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country. b. has different levels of punishment based upon the wealth of the host nation. c. regulates only the behavior of U.S. businesses conducting business within the United States. d. makes the theft of trade secrets by foreign entities a federal crime in the United States. e. is a unilateral agreement the United States made with several developing nations.
a. makes it a crime for U.S. corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.
PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, and Doritos in Israel. a. The Strauss Group b. Ericsson c. General Mills d. Hebrew National e. CGCT
a. The Strauss Group
An organization buys products and services for one main reason, which is to a. achieve its own objectives. b. beat its competitors. c. satisfy the needs of its suppliers. d. employ people. e. maintain inventory.
a. achieve its own objectives.
At which stage of the organizational buying decision process would purchasing and engineering personnel visit potential suppliers to assess their quality control? a. alternative evaluation b. problem recognition c. information search d. purchase decision e. post-purchase behavior
a. alternative evaluation
The prominent global market entry strategy among small- and medium-sized companies is a. direct exporting. b. direct franchising. c. licensing. d. joint venture. e. direct investment.
a. direct exporting.
When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as a. direct exporting. b. indirect exporting. c. licensing. d. foreign manufacturing. e. foreign assembly.
a. direct exporting.
Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-same promotion emphasis refers to which type of strategy? a. product extension strategy b. communication adaptation strategy c. product adaptation strategy d. dual adaptation strategy e. product invention strategy
a. product extension strategy
The point at which you would exchange money for a sandwich of corned beef on rye is in the ____________ stage. a. purchase decision b. information search c. problem recognition d. alternative evaluation
a. purchase decision
A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying a. semiotics. b. semantics. c. semaphorics. d. cultural symbolism. e. cultural linguistics.
a. semiotics.
Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as a. tariffs. b. quotas. c. WTO taxes. d. foreign excise taxes. e. trade subsidies.
a. tariffs.
In class, while discussing marketing in a borderless world, we heard about the GATT. What was the GATT? a. the General Agreement on Tariffs and Trade. b. a General Agreement to Talk and Talk. c. the General Agricultural Tax Treaty. d. a Global Arrangement for Tax Treaties. e. the Golad Assessment Trade Tax.
a. the General Agreement on Tariffs and Trade.
We have several video guest lecturers for the class. Which of them is the General Manager and Vice President of Don Joseph Toyota in Kent? a. Jim Wise b. Gary Trinetti c. Michele Skinn d. Fred Hunt e. Rob Felber
a. Jim Wise
In Marketing in the News, we heard that as it plans to roll out Google Express nationwide, the company has decided to: a. drop part of its grocery business and stop selling perishables. b. begin a grocery business and start selling perishables. c. add fresh fruits and vegetables that are locally sourced to its mix. d. make the Express service free to try. e. start using drones to deliver the products within one hour.
a. drop part of its grocery business and stop selling perishables.
Caveat emptor refers to a.the legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s. b.the marketing concept of "be first or be last," implying that the first company to the marketplace wins. c.the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s. d.the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s. e.the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.
a. the legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s.
In class, we discussed three types of competition that marketers must think about. Which of the following is a good example of "brand competition?" a.A consumer deciding whether to buy Crest, Colgate, or Arm & Hammer toothpaste b. A ticket to the Indians, Cleveland Browns, or Cleveland Orchestra. c. Buying a car, a vacation, or a home theatre system. d.Buying a steak dinner, a lobster dinner, or a vegetarian salad at a good restaurant e. All of the above represent brand competition.
a.A consumer deciding whether to buy Crest, Colgate, or Arm & Hammer toothpaste
Which of the following statements regarding Ben & Jerry's is most accurate? a.Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry. b. Ben & Jerry's is a privately owned ice cream producer. c.Ben & Jerry's prides itself on offering more ice cream flavors than its competitors. d.Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia. e.Ben & Jerry's has only been in business for 20 years and is already the industry leader in premium ice cream.
a.Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important? a.The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years. b. By the year 2030, baby boomers will all be 65 or older. c. The local community has seen a rise in dual-income households. d. By the year 2025, robotics will play a major role in surgical procedures. e. Twenty percent of the local population is of Hispanic origin.
a.The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product? a. changing beliefs about the extent to which a brand has certain attributes b. changing the perceived importance of attributes c. adding new attributes to the product d. providing free trials of the new product e. obtaining a seal of approval to reduce consumers' risk and encourage purchases
adding new attributes to the product
In our class discussion of Cultural Pollution, we heard an example of provocative ads for Clearasil that upset come parents. In the opinion of the instructor, such advertisements should be: a. banned from running . b. censored before running. c. allowed to run; consumers will stop buying products if the ads are offensive. d. allowed to run until the FCC rules on them. e. only run after 10 p.m.
allowed to run; consumers will stop buying products if the ads are offensive.
A local country club has a great golf course, swimming pool, tennis courts, and even a stable for horses. It also has numerous high-profile businesspeople, doctors, and local politicians as members. To attract new members, the club's board of directors should focus its marketing efforts on people who view its current members as __________ group. a. an associative b. an aspiration c. a dissociative d. a pressure e. an involvement
an aspiration
In class, we thought about different question formats that we might use in our research. Which type of format are we using with this question: "MKTG 25010 is: Outstanding; Pretty Good; Fair; Pretty Bad; Horrible" a. Open-ended b. Closed-ended c. Dichotomous d. Semantic Differential e. Likert Scale
b. Closed-ended
In Marketing in the News, we heard about "Brexit." From what we heard, what effect is Brexit likely to have on world trade? a. It will enhance world trade as the UK works up deals with multiple countries. b. It will begin to "close the door" on the open market economy. c. It is a "slap in the face" to all world trade partners. d. It won't affect world trade much, as the UK is a relatively small trading partner. e. It is too soon to judge what effect Brexit will have.
b. It will begin to "close the door" on the open market economy.
In class, we heard Dan Muller talk about an interesting problem which Timken ran into in China. Which of the P's of the marketing mix did he discuss? a. Product b. Price c. Place d. Promotion e. Personnel
b. Price
In class, we heard about a multinational company, present in more than 54 countries. What multinational company did we hear about a. Ford b. Saint-Gobain c. Goodyear d. Firestone e. Target
b. Saint-Gobain
Which form of entry into a foreign market requires the greatest commitment? a. direct exporting b. direct investment c. joint venture d. licensing e. indirect exporting
b. direct investment
What type of exporting has the least amount of commitment and risk but will probably return the least profit? a. direct b. indirect c. licensing d. joint e. unilateral
b. indirect
An assistant heard his supervisor in the supply room yell, "Call Crate & Barrel. We need another case of its coffee mugs for the conference next week." The supervisor was asking the assistant to make a a. new buy. b. straight rebuy. c. modified rebuy. d. make-buy. e. standard reorder.
b. straight rebuy.
In Marketing in the News, we heard that Millennials are spending their money differently from their parents and grandparents. Millennials are spending a lot more on: a. "Other" b. "Experiences" c. Groceries d. Medication e. Home Improvements
b. "Experiences"
In many geographic areas, there is only a single provider for gas and electric service for businesses and consumers. However, the government regulates that firm to ensure price protection for the buyer. This is an example of a. pure competition. b. a pure monopoly. c. an oligopoly. d. monopolistic competition. e. a megopoly.
b. a pure monopoly.
All of the following are examples of stakeholders except a. government. b. competitors. c. shareholders. d. suppliers. e. customers.
b. competitors.
In class, we thought about the need to do environmental scanning to identify and interpret potential trends. This requires both: a. data banks AND data warehouses. b. data collection AND intelligent assessment. c. data collection AND data checking. d. scanning AND reporting. e. Hmmmm...actually, all of the above are required!
b. data collection AND intelligent assessment.
In Marketing in the News, we heard that new Sling TV commercials are comparing their product to cable television, saying that cable: a. is less reliable. b. is too expensive. c. gives you limited choices. d. is too slow. e. have poor service.
b. is too expensive.
Although research shows consumers are sensitive to ecological issues, they may not be willing to purchase a given product or service solely on the basis of its environmental claims. They may (1) be unwilling to sacrifice convenience, and pay higher prices to protect the environment, and (2) A.be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality. B.lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products. C.believe that protecting the environment in one area actually can create disruptions in another area. D.believe that ecological issues are still a matter of opinion even within the scientific community itself. E.believe that public sentiment toward ecological issues has now reached a consensus—in today's economic downturn, jobs are more important than environmental protection issues.
b. lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products.
In Marketing in the News, we heard that Coca-Cola wants 50% of its sales by 2020 to come from: a. uncarbonated drinks (like fruit drinks). b. non-sugar drinks. c. global markets like China. d. tea products. e. clothing sales.
b. non-sugar drinks.
Apple launched the iPhone in 2007, and unit sales reached an astonishing 47.7 percent market share in the smartphone industry by 2015. The global smartphone market is expected to grow at an annual rate of 9.8 percent through 2018 due to the growth in China and other markets. Currently, Apple's iPhone SBU appears to be a a. question mark. b. star. c. hedgehog. d. cash cow. e. dog.
b. star.
The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as a. social responsibility. b. the triple-bottom line. c. the marketing concept. d. sustainability. e. social entrepreneurship.
b. the triple-bottom line.
In class, we heard from one of our video guest lecturers, Don Kosec, on the impact of generational preferences on: a. television programs. b. the use of landlines for phones. c. radio stations listened to. d. the selection of magazines to read. e. the age for marriage.
b. the use of landlines for phones.
A(n) __________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands. a. problem recognition b. internal search c. external search d. purchase task e. antecedent state
b.internal search
Based on what Dan Muller said about Timken, which of the following industries is NOT one that they serve? a. Mining b. Construction c. Transportation d. Government e. Banking
banking
An owner of a small publishing company allowed a friend who was starting a machine embroidery business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is a. both legal and ethical. b. caveat emptor. c. illegal but ethical. d. both illegal and unethical. e. sanctioned by the Business Software Alliance since only one copy was transferred.
both illegal and unethical.
The purchasing manager of Ingram Printing has selected HP as the supplier of its new high-speed printer and negotiated the terms of the contract. The purchasing manager is the __________ for Ingram. a. user b. gatekeeper c. influencer d. buyer e. decider
buyer
In a buying center, __________ have formal authority and responsibility to select the supplier and negotiate the terms of a contract. a. buyers b. gatekeepers c. adopters d. influencers e. users
buyers
The group of people within an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision is referred to as the a. gatekeeper. b. buying center. c. purchasing department. d. procurement committee. e. acquisition office.
buying center
According to the lecture, when consider the U.S. balance of trade, marketers should a. be worried about the negative balance of trade. b. be happy about the positive balance of trade. c. realize that as long as there is exporting and importing, there are business opportunities d. realize that they can do little to affect the level of exporting. e. realize that they can do little to affect the level of importing.
c. realize that as long as there is exporting and importing, there are business opportunities
Supplier development refers to a. the deliberate effort by suppliers to build relationships that shape buyers' needs, as well as the needs of ultimate consumers. b. the practice of dividing large orders among several suppliers rather than a single one to avoid possible manufacturing delays due to bad weather, plant mishaps, union issues, etc. c. the deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers. d. the practice of establishing a close relationship with one supplier rather than many to ensure loyalty and preferential treatment when filling exceptionally large orders. e. the shift of a firm from supplier to manufacturer when repeated experience with a product and excellent buyer/seller relationships make the change both feasible and profitable.
c. the deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers.
In class, we thought about different question formats that we might use in our research. Which type of format are we using with this question: "Do you think that MKTG 25010 is a good class for business students? ____ Yes _____ No" a. Open-ended b. Closed-ended c. Dichotomous d. Semantic Differential e. Likert Scale
c. Dichotomous
In Marketing in the News, we heard about a celebrity who decides to "vote naked" in a humorous political ad. What celebrity did we hear about? a. Hillary Clinton b. Jill Stein c. Katy Perry d. Gary Johnson e. Gloria Estela La Riva
c. Katy Perry
At which stage of the organizational buying decision process would purchasing assess the financial status of potential suppliers? a. problem recognition b. information search c alternative evaluation d. purchase decision e. post-purchase behavior
c. alternative evaluation
Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Which of the following is most likely to involve intermediaries or agents? a. the seller b. the seller's international marketing headquarters c. channels between nations; channels within a foreign nation d. internal channels; external channels e. delivery channels; the final consumer
c. channels between nations; channels within a foreign nation
Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Which of the following is most likely to involve intermediaries or agents? a. the seller b. the seller's international marketing headquarters c. channels between nations; channels within a foreign nation d. internal channels; external channels e. delivery channels; the final consumer
c. channels between nations; channels within a foreign nation
As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except a. marketing control. b. risk. c. divestiture. d. profit potential. e. financial commitment.
c. divestiture.
In class, we noted that syndicated research sources can be classified based on the unit of measurement. Typically, these units are: a. qualitative or quantitative. b. volume or revenue. c. households/consumers or institutions. d. wholesalers or retailers. e. for profit or not for profit companies.
c. households/consumers or institutions.
A small Canadian winery located in British Columbia has developed a superior wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. What type of exporting option would best suit this company? a. direct exporting b. licensing c. indirect exporting d. joint venture e. cooperative partnership
c. indirect exporting
Coca-Cola, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy? a. product customization b. product adaptation c. product extension d. product integration e. product invention
c. product extension
Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that links the seller and its international operations, is the a. channels within foreign nations. b. channels between nations. c. seller's international marketing headquarters. d. political forces. e. final consumer.
c. seller's international marketing headquarters.
In class, we concluded that firms which succeed in global markets have first: a. saturated their home markets. b. studied the legal environment. c. succeeded in intense domestic competition. d. have been able to avoid domestic competition. e. done indirect exporting.
c. succeeded in intense domestic competition.
According to the lecture (and the text), what do we call the tools that marketers have to satisfy consumers' needs, wants, and desires? a. The Marketing Tool Kit b. The Business Cycle c. The Marketing Mix d. The Marketing Dashboard
c. The Marketing Mix
Ethical exchanges between sellers and buyers should result in a. the seller making a profit at the expense of the buyer. b. the buyer getting the product for the best price at the expense of the seller. c. both parties to the exchange being better off after a transaction. d.the seller offering buyers its products and services at cost, especially during a period of recession. e. the buyer forming a strategic alliance with the seller.
c. both parties to the exchange being better off after a transaction.
The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program. a. position the product b. select target markets c. define precise tasks, responsibilities, and deadlines d. find points of difference e. develop the budget by estimating revenues, expenses, and profits
c. define precise tasks, responsibilities, and deadlines
To attend a winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a. product b. philanthropy c. price d. place e. promotion
c. price
In class, we heard about a criticism of marketing, saying that marketing is responsible for the high costs of products. However, if consumers want convenience, lots of assortment, and easy return privileges, etc. then businesses will have to price to make up for: a. the cost of developing new products. b. the cost of doing marketing research. c. the high costs of distribution and the related markups. d. doing worse than financial analysts think they should. e. maximum profitability.
c. the high costs of distribution and the related markups.
Since 2006, Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of a. philanthropic marketing. b. corporate altruism. c. the marketing concept. d. green marketing. e. cause marketing.
cause marketing.
You have just purchased an iPad Mini 4 tablet device. As you head home from the store, you brood about whether your choice was right or whether you should have bought a Galaxy Tab S2 after seeing an ad for it on TV. This is most likely an example of a. indecisiveness. b. cognitive dissonance. c. postpurchase stress. d. market anxiety. e. extended problem solving.
cognitive dissonance.
In class, we noted that a traditional auction ends when there is: a. a decline in the number of bidders. b. an increase in the number of bidders. c. the price doubles from the original offering. d a single bidder remaining. e. the auctioneer hammers the gavel.
d a single bidder remaining.
Based on the lecture, which of the following is a good example of collecting primary data using personal observation? a. Syndicated services, like ProductScan b. Online databases, like LexisNexis c. Devices like TIVO that record what television shows people watch. d. Going into the consumers' home and seeing how they live and use your product, like the ethnographic research done by MTV
d. Going into the consumers' home and seeing how they live and use your product, like the ethnographic research done by MTV
In class, we noted several reasons for engaging in international trade. Which of the following is NOT one of those reasons? a. To get access to materials, products, and services which are not available domestically. b. To get access to markets which want OUR materials, products and/or services. c. Because of Comparative Advantage. d. Because of too little Market Saturation at Home. e. Because of our Customers' Expectations.
d. Because of too little Market Saturation at Home.
____________ is the tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products. a. Country partisanship b. Cultural ethnocentrism c. Economic ethnocentrism d. Consumer ethnocentrism e. Nationalism
d. Consumer ethnocentrism
In Marketing in the News, we heard that at its October 4th event, Google would launch two new Android smartphones. Rather than roll out a new Nexus phone, the company decided to rebrand its smartphones under the name: a. Pixar b. YotaPhone c. AQUOS d. Pixel e. Puzzlephone
d. Pixel
Merrill Lynch and Thompson Financial had a three-year, $1 billion project that put workstations on the desks of 25,000 of Merrill Lynch's brokers. These machines put the world of investing information at brokers' fingertips. Thompson, the supplier, was obliged to not only deliver technology and services on time and on budget, but also constantly improve customer-satisfaction levels among Merrill's brokers and customers. This is an example of a. a reciprocity agreement. b. exclusive dealing. c. supplier alliance. d. a buyer-seller relationship. e. a tying arrangement.
d. a buyer-seller relationship.
Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy? a. product extension b. product customization c. product adaptation d. dual adaptation e. dual integration
d. dual adaptation
One variation of licensing is referred to as a. direct investment. b. joint ventures. c. direct exporting. d. franchising. e. dual adaptation.
d. franchising.
When firms originate, produce, and market their products and services worldwide, it is referred to as a. acculturation. b. free trade. c. global branding. d. global competition. e. transactional exchange.
d. global competition.
In class we considered the situation of a rivet supplier to Boeing for the new 787 Dreamliner. For this supplier of rivets, demand is going to be: a. Highly elastic b. Somewhat elastic c. backwards bending d. inelastic e. unmanageable
d. inelastic
A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as a. indirect exporting. b. direct ownership. c. joint ventures. d. licensing. e. direct exporting.
d. licensing.
A buy class situation affects buying center tendencies in different ways. If there are two or three people involved, the time required for a decision is moderate, and the problem definition has only minor modifications, the buy class situation is most likely a a. new buy. b. straight rebuy. c. conditional rebuy. d. modified rebuy. e. standard reorder.
d. modified rebuy.
A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen. This year, because they've heard complaints, the marketing chair wants to buy similar backpacks but find one that is a little more durable. This is an example of a a. new buy. b. straight rebuy. c. make-buy. d. modified rebuy. e. standard reorder.
d. modified rebuy.
In class, we talked about Hewlett Packard's success. We noted that HP has been successful by finding ____________________ and targeting them with appropriate products and services! a. new suppliers b. new businesses c. new innovations d. new market segments e. new employees
d. new market segments
Another term for a gray market is a. equivalent exporting. b. back-channel market. c. mature marketing. d. parallel importing. e. transparent market.
d. parallel importing.
Specialized functions such as marketing and finance are generally referred to as a. teams. b. groups. c. divisions. d. departments. e. business units.
d. departments.
Jason and Lucy prepared a household budget in an attempt to manage their money better. They prepared the following list: Monthly income (after taxes) = $4,500; Monthly expenses (necessities), which include rent, $550; auto loan, $250; student loan, $200; savings, $500; food, $200 = $1,700; Amount left over = $2,800 (income less necessary expenses). The $2,800 they had left over is their a. gross income. b. personal income. c. disposable income. d. discretionary income. e. profit.
d. discretionary income.
What was the consequence to the Coca-Cola employee who tried to sell classified information to PepsiCo? a.The employee was fired and no other legal action was taken since the practice is unfortunately too common. b.The employee was given the choice of quitting or being demoted to a minimum wage job. c.The employee was arrested for bribery and sentenced to five years house arrest. d.The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution. e.The employee was permitted to keep her original job (minus any bonuses), but had to attend a seminar on ethical behavior.
d.The employee was sentenced to eight years in prison and ordered to pay $40,000 in restitution.
Which of the following statements about how women buy new cars today is most accurate? a. Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. b. Most women actually enjoy the price negotiation process. c. The issue of "speed" is an important factor to men but not really important to women. d .Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information. e. Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.
d.Women are more likely to make their new-car purchase selection as a result of information provided by a friend or a relative than from promotional information.
A blended family is a. the result of the decline in divorce in recent years. b. a household with unmarried partners. c. a typical outcome of increased cohabitation. d.a family formed by merging two previously separated units into a single household. e. households formed with unrelated individuals.
d.a family formed by merging two previously separated units into a single household.
Organizational buyers are described as a.only companies that purchase raw materials and natural resources for manufacturing. b. employees who purchase household items for their personal use. c. any individual or group making a purchase worth over $100,000. d.manufacturers, retailers, or government agencies that buy products for their own use or for resale. e. any organization that uses products purchased or meant for a household.
d.manufacturers, retailers, or government agencies that buy products for their own use or for resale.
The economy is defined as a.the independent financial factors that are not affected by changes in government spending. b. the purchase of the highest quality product for the lowest possible price. c.the production, distribution, and consumption of products, services, and ideas by households. d.the income, expenditures, and resources that affect the cost of running a business and household. e.the forces within a manufacturer's control that affect the demand and supply its offerings.
d.the income, expenditures, and resources that affect the cost of running a business and household.
Important market characteristics in organizational buying behavior include which of the following? a. Organizational buying behavior is similar to consumer buying behavior since individuals are involved in both processes. b. Demand for industrial products is elastic instead of inelastic. c. Demand for industrial products and services is derived. d. Purchase orders are much more frequent and they are usually small. e. Forecasting is not as important in organizational buying as in consumer buying.
demand for industrial products and services is derived.
Swiss specialty chemical company Ciba is the primary producer of the chemical triclosan, the antibacterial agent in many household products such as liquid soap. Consumers may have heard about research suggesting environmental and health risks associated with the cumulative effects of antibacterial agents. Changing consumer purchases provide an example of __________ demand for Ciba's triclosan product. a. applied b. unitized c. industrial d derived e. consumer
derived
Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-adapt promotion emphasis refers to which type of strategy? a. product extension strategy b. product adaptation strategy c. dual adaptation strategy d. product invention strategy e. communication adaptation strategy
e. communication adaptation strategy
Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in a. contract assembly. b. a joint venture. c. contract manufacturing. d. a partnership. e. franchising.
e. franchising.
Mark manages a small family-owned amusement park. He believes the park can increase its profits if its owners will buy three food concession trailers. Mark has contacted three dealers of such trailers, which come fully customized to user specifications. After receiving three bids, Mark concluded that Century Industries has the best offer. He will present only the Century Industries information to the family tomorrow. What buying center roles does Mark perform? a. gatekeeper and buyer b. decider and user c. buyer and decider d. influencer and buyer e. influencer, gatekeeper, and decider
e. influencer, gatekeeper, and decider
Cultural symbols are things that a. can be protected by international copyrights. b. cannot be expressed by words or characters. c. represent values that exist solely within a nation. d. represent words through the use of pictures or designs. e. represent ideas and concepts.
e. represent ideas and concepts.
Women influence what percentage of new-car buying decisions? a. 15 percent b. 20 percent c. 40 percent d. 60 percent e. 80 percent
e. 80 %
Investors should understand that when purchasing stock, the principle of __________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase. a. modus operandi b. e pluribus unum c. de facto marketing d. ćest la vie e. caveat emptor
e. caveat emptor
A family owns a gelato business next to a small town's park, a favorite place for parents and children to stop on their way home from work or school. However, the business owner is barely making ends meet. In addition to running his store, he begins selling hand-made flies on the Internet for professional sports fishermen. This is an example of a __________ strategy. a. market penetration b. product development c. market development d. product-market expansion e. diversification
e. diversification
In the Boston Consulting Group (BCG) model for analysis of a firm's strategic business units, or SBUs, the horizontal axis reflects a. market growth rate. b. marketing efficiencies. c. industry attractiveness. d. market segment size. e. relative market share.
e. relative market share.
Don Kosec, VP of Business Services for Time Warner Cable in Northeast Ohio says that their goal is to increase their sales in the northeast Ohio by 25% a year for the next five years. Is this a "good" goal? a. No, it is not attainable b. No, it is not measurable c. No, it is not specific d. No, it is not time-based e.OF COURSE it is a good goal; it meets all of the criteria discussed
e.OF COURSE it is a good goal; it meets all of the criteria discussed
Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following except a. a reduction in supply chain costs for retailers. b. a reduction in traffic delays through coordinated signals. c. a reduction in power usage for consumers using smart meters. d. a reduction in inventory levels, as well as increased sales, for retailers. e.a reduction in wasted coverage for advertising messages to increase its efficiency.
e.a reduction in wasted coverage for advertising messages to increase its efficiency.
A consumer bought a digital camera 5 years ago. At that time, the consumer knew all there was to know about this product (the features, the brands, the price points, the ratings). In thinking about buying a new digital camera, the consumer remembers the last brand bought, reviews the available brands, and realizes that the existing knowledge is outdated. To solve the problem (need for a new digital camera), the consumer will likely: a. buy the same brand as last time; 5 years about the consumer knew all there was to know about the product category. b. to decide to forget about it; there is too much new information to learn. c. engage in an external search for current product information. d. think about returning to film photography; it may be easier than learning about the new digital features. e. make a decision based on price.
engage in an external search for
The EU has benefited firms in its member nations because a. it provides a safe haven in times of world economic crises. b. there is a common language advantage among EU consumers. c. most companies within the EU are engaging in strategic global partnerships. d. there is now a legally binding code of economic conduct. e. firms do not need to market their products and services on a nation-by-nation basis.
firms do not need to market their products and services on a nation-by-nation basis.
People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as a. deciders. b. obstructionists. c. gatekeepers. d. power brokers. e. influencers.
gatekeepers
When Anheuser-Busch reaches out to its customers and the general public with its alcohol awareness and education programs and community support, and seeks to protect the natural environment and improve societal well-being, this is a reflection of a. its outreach to all its stakeholders. b. its broader social responsibility. c. its environmental preservation strategy. d. its belief in ethical marketing. e. its need to appeal to potential consumers.
its broader social responsibility.
Ethics refers to the a. religious tenets of a country or ethnic region that shape its culture. b. social norms of a nation, community, or family. c. values and standards of society that are enforceable in the courts. d. moral principles and values that govern the actions and decisions of an individual or group. e. universal laws of man that go beyond an individual or a group's beliefs of nations or religions.
moral principles and values that govern the actions and decisions of an individual or group.
The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct. a. the FTC b. industry trade associations c. moral suasion d. the courts e. competitors
moral suasion
In Marketing in the News, we heard that in order to win "the battle for consumers' attention" Google is now: a. rolling out operating system updates more often. b. putting more emphasis on hardware products. c. improving the "OK Google" function. d. developing a series of new mobile apps. e. dropping prices on its new product lineup.
putting more emphasis on hardware products.
In class, we heard about "puffery" as a legal term. We said that Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, such that no ____________________ would take them literally. a. lawyer b. child c. family member d. reasonable person e. unreasonable person
reasonable person
The practice of __________, which can affect the normal operation of the free market and limit the flexibility of buyers, is disapproved of by the U.S. Justice Department. a. tying agreements b. just-in-time procurement c. quid pro quo d. supply partnerships e. reciprocity
reciprocity
In behavioral learning, a __________ is the reward that is given to a consumer. a. cue b. stimulus c. motivator d. response e. reinforcement
reinforcement
According to the lecture, which component of the Business Market is involved in providing time, place, and possession utility, but NOT form utility? a. Agriculture b. Resellers c. Non-profit organizations d. Government e. International trade
resellers
While watching TV one evening, your stomach growls. You see an ad for Jimmy John's. You walk to Jimmy John's and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the sandwich shop and buying a sandwich is a a. drive. b. response. c. reinforcement. d. cue. e. prompt.
response.
In class, we talked about the impact that Word of Mouth influence can have, especially in the context of "buzz" marketing. In the Philips Sonicare toothbrush example, the firm found that using buzz marketing a. they did not need to provide as many free samples as they otherwise would need to b. they could reduce the number of price discount coupons they needed c. they were in danger of having a negative feedback because the buzz agents did not identify themselves as a part of the marketing plan d. resulted in nearly 1.5 million people talking about the new product with a $2.5 million sales boost e. was not something that works well with a new product concept like the Sonicare Essence toothbrush
resulted in nearly 1.5 million people talking about the new product with a $2.5 million sales boost
In Marketing in the News, we heard that the German supermarket chain Lidl has had great success based on its focus on: a. high quality customer service. b. locally sourced fresh produce. c. an extensive selection of national brand plus private label brands. d. rock bottom prices. e. elaborate displays of grocery products.
rock bottom prices.
In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level? a. intellectual needs b. emotional needs c. self-actualization needs d. religious needs e. psychological needs
self-actualization needs
In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, embarked on a 17-week tour across much of the country. Which of the following was the firm exhibiting? a. stockholder responsibility b. profit responsibility c. utilitarianism d. cause marketing e. social responsibility
social responsibility
The idea that organizations are part of a larger society and are accountable to that society for their actions is referred to as a. stakeholder responsibility. b. social responsibility. c. profit responsibility. d. utilitarianism. e. moral idealism.
social responsibility.
In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called a. Believers. b. Experiencers. c. Strivers. d. Makers. e. Survivors.
strivers
Green marketing refers to a.the purchasing of products from producers whose farming practices are Fair Trade certified. b.the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. c.the marketing efforts to produce, promote, and reclaim environmentally sensitive products. d.the marketing of products that have in no way been altered or reprocessed by artificial means. e. the marketing of those products made exclusively from recycled materials.
the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
Ultimately, ethical choices are based on a. the personal moral philosophy of the decision maker. b. societal culture and norms. c. business culture and industry practices. d. laws enacted by Congress and regulations by federal and state governments. e. chance and opportunity.
the personal moral philosophy of the decision maker.
There are three concepts of social responsibility, each relating to particular constituencies. Societal responsibility is characterized by a. the triple-bottom line, to achieve sustainable, long-term growth. b. a focus on the obligations an organization has to those who can affect achievement of its objectives. c. an engagement in open and free competition without deception or fraud. d. an unrelenting customer focus. e. a focus on seller-oriented outcomes.
the triple-bottom line, to achieve sustainable, long-term growth.
Sensitivity to consumers' consumption or use experience, whether they are satisfied or dissatisfied, is extremely important in their a. consideration set assessment. b. prepurchase behavior. c. evaluative criteria selection. d. value perceptions. e. information search.
value perceptions.
Sociocultural influences that affect the consumer purchase decision process include all of the following except a. personal influence. b. reference groups. c. family. d. culture and subculture. e. values, beliefs, and attitudes.
values, beliefs, and attitudes.
Employees who report unethical or illegal actions of their employers are referred to as a. whistle-blowers. b. scabs. c. cronies. d. corporate snitches. e. ombudsman.
whistle-blowers.
Thirty-three percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples. Most of those said that they a. thought they might go to work for Coca-Cola one day and didn't want to spoil their employment chances. b. would prefer competing ethically so they could sleep at night. c. were afraid the media would find out. d. knew they would get fired. e. didn't want to disappoint their co-workers.
would prefer competing ethically so they could sleep at night.
