Marketing (MK) Pre-test

Applying the customer-orientation element of the marketing concept benefits a business by enabling it to

offer products that consumers want to buy.

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

pricing

Market researchers often place mystery shoppers in public places to observe and record consumer buying behavior. Some people find this practice unethical because

researchers are involving consumers without obtaining their consent.

Jason sees a gaming system advertised in a newspaper for an unbelievably inexpensive price. When he arrives at the store to buy the product, the salesperson tells Jason that the product is out of stock and pressures him to buy a much more expensive item. This illegal retail sales practice is known as

bait and switch

Pricing is an important marketing function because the price of a good or service also affects its

demand

Marketing is many interrelated activities whose main purpose is to

direct the flow of goods and services.

The Raymoor Company moves, handles, and stores consumer goods that producers make and sell. Raymoor is a __________ business.

distribution

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

promotion