Marketing Quizzes

Changing packaging but not changing the product can be a tactic to reach new markets. True/False

True

The "Adoption Process is a 6-step process that includes "Adoption" as the 5th step. True/False

True

True or False: A "Reference Price" can be internal or external.

True

True or False: Sellers can become dependent on discounts and over-use them.

True

Dumping is defined by: International Law EU US Law GATT

US Law

What protects trade secrets? Patents Trademarks Contracts Copyrights

Contracts

Which of the following is bought least frequently: Convenience items Non-durable goods Durable Goods Shopping products

Durable goods

Organizations sell, but only individuals buy. True/False

False

Where do Sales peak in the product life cycle? Maturity Introduction Growth Decline Abject ruin

Maturity

Generational marketing seeks to reach consumers with which of the following? High population density Shared experiences and/or values Lowest prices every day Direct mail

Shared experiences and/or values

Which type of product do consumers travel to certain stores to find and often compare various brands? Convenience Specialty Shopping Business

Shopping

What is often combined with Life Stage to describe targets? Life coaches Buying power Stage coaches Glamour

Buying power

In order to be descriptive research, the sample must be a probability sample. True/False

False

In-kind donations refers to donation of tangible goods, it does NOT refer to donations of money or services. True/False

False

Technical salespeople are typically be part of the engineering process for the products they sell. True/False

True

**According to lecture, which type of business is primarily interested in providing value to constituents rather than customers? Only very small businesses Not-for-Profit For-Profit businesses Enlightened social justice warriors

Not-for-Profit

Merchandise lines are used by producers, not by retailers True/False

False

Which of the following would give employers the least control over how salespeople spend their time? 100% Salary 100% Commission 50% Commission, 50% Salary

100% Commission

How many factors can marketers compare when using perceptual mapping as explained in lecture? 2 3 4 1

2

Perceptual mapping is away to map how products compare. Which best describes it? 4-dimensional 3-dimensional Irrational 2-dimensional

2-dimensional

Which of the following types of activities could NOT fall under Franchising? Selling tangible goods A manufacturer selling directly to consumers Selling and servicing tangible goods Providing a service in a consistent manner Separate centralized and local ownership

A manufacturer selling directly to consumers

What is an Express Warranty? A written warranty covering only what is stated in writing An implied promise to make a guaranteed repair A promise to replace or refund if a product does not meet some standard A promise to deliver a repair or remediation service if required during a stated period of a product's usage

A written warranty covering only what is stated in writing

**Which of the following are required in order to have a market? (Check all that apply) Targeting Segmentation Ability to buy Willingness to buy Needs and/or wants

Ability to buy Willingness to buy Needs and/or wants

Sales Management is responsible for which of the following: (Check all that apply) Recruiting salespeople Training and developing salespeople Developing and assigning territories and accounts Supervising and managing compensation plans for salespeople

All of them

Which has the lowest degree of short-term risk exposure? Contract Manufacturing Joint Venture Direct Investment Risky Behavior

Contract Manufacturing

Advertising objectives must include profitability in order for a campaign to succeed. True/False

False

All product classification schemes are based on classification by tangible goods OR services OR ideas True/ False

False

Assigning Home Office accounts is a good way to resolve issues with territory management. True/False

False

B-to-B includes selling to re-sellers, it does not include selling for direct use. True/False

False

Being in the community somewhere in proximity to a charity does not qualify as a type of constituency. True/False

False

**Which of the following delivers emails to their subscriber's inboxes? UPS ISP ESP 4 C's

ISP

Which of the following is Demographics used to quantify and/or describe in Marketing? (Check all that apply) Neighborhoods Buying patterns Organizations Households People

Neighborhoods Organizations Households People

When a new item is added to an existing product line, it is called: an extension a newberg A newburg a revision a widener

an extension

Retail location is an investment (or expense) in real estate and is not considered a part of advertising. True/False

False

Feedback causes noise in the communication process. True/False

False

Which of the following types of problem solving can best be described as routine problem solving? Buying a candy bar at the check-out Trying on shoes and selecting based on the best fit Buying your first house Trying on shoes and selecting based on the best style

Buying a candy bar at the check-out

What is the third step in the 5-step marketing research process? Design Research Analyze and Interpret Collect Data Report Define Problem

Collect Data

Which of the following describes means or tools by which digital media is shared? (1 best answer) Digital Medium Mobile Media Digital Media Social Media

Digital Medium

A person who donates their time to be a part of a formal management role of a Not-for-Profit is best described in which of the following ways? Employee Board Member Foundation Pro Bono

Board Member

Which word best describes games of skill? Sweepstakes Contests Campaigns Promotions

Contests

Business markets serve only businesses that manufacture or re-sell what they are buying. Consumer markets serve individuals and families that are the end-use OR businesses that consume products in the course of doing business, such as with janitorial supplies. True/False

False

Who buys at the earliest part of the introductory stage? Early Majority Early Adopters Early Birds Innovators Worms

Innovators

Which of the following is describes an individual product? Line Item Mix Merchandise

Item

Which of the two choices is more highly regulated? Contests Sweepstakes

Sweepstakes

Which of the following are examples of Geographic Pricing? (Check all that apply) FOB Base-Point Pricing SOB Zone Pricing

FOB Base-Point Pricing Zone Pricing

A brand mark is the same as a brand name. True/False

False

Which of the following is the best example of a shopping product: Nike shoes Diamond engagement ring Nestle candy bar Porsche 911

Nike shoes

NAICS stands for: North American Industrial Classification System North American Information Classification System Standard Industrial Classification North American Interior Campus Structure

North American Industrial Classification System

According to lecture, Targets are best described as segments that are: Homogeneous De-selected Not de-selected Selected

Not de-selected

Wholesalers buy goods and sell only to: (One best answer) Retailers but not other intermediaries Other Intermediaries Agents Brokers

Other Intermediaries

What is the easiest thing for the seller to change or control in a Marketing Exchange? Cost Price The buyer The government

Price

Competition among sellers that leaves a larger share of value in the exchange to buyers is called: Price Minimization Pricing Decisions Social Justice Price Competition

Price Competition

Which one of the following is the best example of Prestige pricing? Pricing Psychology Differential pricing Product Line Pricing Price Leaders

Pricing Psychology

All of the items and all of the lines is called: (Check all that apply) Product Mix Wholesale and Retail Merchandise Mix

Product Mix Merchandise Mix

A business is trying to tie together all the contacts and locations among the various offices and factories of one of their customer corporations. This is called a: Roll-Up RFP Quote Estimate Bid

Roll-Up

Curating impacts which of the following, either tactically or as part of a strategy: Syndication Collect Create Black Hat

Syndication Collect Create

**Why are services perishable? They cannot be stored They expire quickly in storage They are diverse and varied, not consistent The provider and recipient must be present at the same time

They cannot be stored

**Repositioning is when an organization works to change where consumers hold a brand or product in their mind versus competitors. True/False

True

Advertising is paid communication, Public Relations is unpaid communication. True/False

True

Functional Title is NOT the same as Job Title. True/False

True

Future sales from people who are not yet customers can be part of Brand Equity. True/False

True

Which of the following is generally the focus of a Not-for-Profit organization's mission? Payer User Donor Volunteer

User

Which one of the following is an example of a non-probability sample in the Segment 8 materials? Using the universe rather than a smaller sample A convenience sample A predictive sample An inconvenience sample

A convenience sample

Which if the following is true about protecting intellectual property? It is not an issue for accounting or finance Intellectual property is really smart property Marketing is not involved with intellectual property Accounting and finance should have realistic assessments of what intellectual property is worth

Accounting and finance should have realistic assessments of what intellectual property is worth

Which of the following are Intermediaries? (Check all that apply) Shipping companies Credit card companies Agents Brokers Wholesalers

All of the above

What best describes the Trial Close? Asking for the sale to get objections that can then be resolved Offering a test purchase Allowing people to try a product before buying it When the judge bangs the gavel

Asking for the sale to get objections that can then be resolved

**Products are produced by a different owner than the final consumer, at a different time than it will be used, and generally in large quantities of the same item. Consumers normally want several different things in smaller quantities, such as when you buy meat and a few vegetables to make stew. Resolving all these challenges is BEST defined by which one term of the following four terms? Logistics Channel Utilities Marketing Channels Supply Chains

Channel Utilities

Exchanging information is best defined as: Fox News Digital Media CNN Communication

Communication

According to lecture, overlays can be what type(s) of data? Check all that apply. Compiled Behavioral Gravitational Fortified

Compiled Behavioral

Organizations put limits on the value of gifts their employees can receive from suppliers. Their may also be limits on giving gifts to family members that could impact anything from birthday gifts to wedding presents. These rules or standards best fall under which of the following? Social responsibility Philanthropy Legal responsibility Ethics

Ethics

What word or term best fits the definition "Increasing sales or profits with existing customers"? Acquisition CRM Growth Retention

Growth

Which budgeting philosophy could be based on political power? Intuituive ROI Competitive Objective and Task

Intuituive

Which type of data is generally subjective as opposed to objective? Trinary Binary Quantitative Qualitative

Qualitative

Which is the one best way to deploy salespeople for a company that sells 3 product lines in 13 Midwestern states? Customer There is no one best way Product Territory

There is no one best way

Which of the following elements of the promotional mix are "Premiums"? Rebates Samples Toys Upgrades

Toys

A country may not allow 100% foreign ownership of an organization and thus require joint ventures with foreign and local companies. True/False

True

What is the term for using a brand name in a different product category? Brand Extension Co-Branding Brand Licensing Brand Categorizing

Brand Extension

What happens when there is a click-through? Links are shared People divert around a link Links are ignored Clicking on a link or going to a second page on a website

Clicking on a link or going to a second page on a website

Which of the following fits Selective Distortion? Consumers ignore things they don't like Consumers focus on things they don't like Consumers alter messages to fit what they believe Consumers only listen to messages that fit what they believe

Consumers alter messages to fit what they believe

Receivers ignore or interpret the message based on their own understanding, feelings, attitudes, emotions, and situation. This is an example of: Channel Encoding Feedback Decoding

Decoding

**Reasonable government oversite is required in order to have a marketing exchange True/False

False

Sales contests are for sales people and do not include intermediaries. True/False

False

Salespeople are always willing to work harder if they can earn more commission. True/False

False

True or False: The definition of "Discount Pricing" includes the every day low prices which are common among full-line discounters

False

Based on the lecture, having an additional warehouse near a customer: Only improves sales with customers near the warehouse when items are shipped from the nearby warehouse Lowers sales with customers near the warehouse when items are shipped from a warehouse that is NOT near the customer Increases sales from customers near the additional warehouse regardless of where their items are shipped from

Increases sales from customers near the additional warehouse regardless of where their items are shipped from

Which is an example of a Convenience Product? Nestle candy bar Wrangler jeans Porsche 911 Coach purses

Nestle candy bar

Which of the following is an example of an intense marketing effort to raise significant donations in a specific period of time? (Check all that apply) Capital Fund campaign Event campaign Annual Fund campaign Endowment campaign

All of them

You are planning to sell a product to women in their 20's. Which of the following is likely to be the best spokesperson? A woman in her 50's with a lot of advice for younger women who will remind them of their mom and the advice she gives A girl in her mid-teens That "my pillow" guy who does all those commercials A women in her 20's

A women in her 20's

Sales Force Objectives should fit with which of the following goals: (Check all that apply) Marketing HR Financial

All of them

The marketing environment includes which of the following (Check all that apply) Constituents Buyers and Sellers Society in general Government

All of them

When is "Positioning" used? Check all that apply. All products Generic products Brand-name products Commodities that are being marketed

All of them

What is the term for allowing another organization to use the intellectual property of a brand? Brand Licensing Co-Branding Brand Extension Brand Sharing

Brand Licensing

Which is the best term to describe when marketers add or remove features from a product to produce a better value? Pricing Psychology Package design Bundling Supply chain

Bundling

A component is best described as generally which type of product: Business Product Services Personal product Consumer product

Business Product

What is the terms for classification based on purchase activity? Demographics Lifestyle Life Stage Buying Behavior

Buying Behavior

Which of the following fits Selective Exposure? Consumers notice mainly the things they care about and ignore the rest Consumers have negative feelings about things they like Consumers have positive feelings about things they like Consumers spend time looking at things they do not care about

Consumers notice mainly the things they care about and ignore the rest

Which of the following is true about Formal Corporate Culture? Tells employees exactly how they are expected to act A moving view of a static picture Sets how constituents assess value in the organization as a neighbor Designed by top management

Designed by top management ??????

Which of the following allows the marketer to have the most control? Direct Investment Contract Manufacturing Joint Venture Licensing Exporting

Direct Investment

Which of the following categories of advertising is sometimes called an "Advertorial"? Product Advertising Editorial Reinforcement Product Placement

Editorial

Which entities do retailers normally intend sell to? (Check all that apply) End users Wholesalers Other retailers Producers Suppliers

End Users

Which of the following is based on genetic commonalities or country of origin? Latin language radio Multicultural marketing Ethnic marketing None of the above

Ethnic marketing

**When Not-for-Profit organizations make a sale, it must be at a loss. True/False

False

A Department Store carries a smaller selection of products than a Full-Line Discounter. True/False

False

A Private Brand can be owned or controlled by a manufacturer as long as the names are different. True/False

False

Accounts are assigned to sales teams, customers are assigned to individual salespeople. True/False

False

Business to Consumer is based more on personal relationships that Business to Business. True/False

False

Communication with intermediaries is not impacted by the commercialization process. True/False

False

Consumer or Industrial is not be part of product classification schemes, because product classification schemes are generally limited to Convenience, Shopping, and Specialty. True/False

False

Markets can be made up of: (check all that apply) Individuals All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange Organizations People unwilling and unable to buy

Individuals All the buyers and sellers engaged in the pursuit or consideration of a marketing exchange Organizations

Which of the following labeling components describe how to use a product? (One best answer) Informative Grade Description Descriptive

Informative

According to lecture, on-line data can combine: (Check all that apply) Lifestyle Gravitational Behavioral Response

Lifestyle Behavioral Response

Which of the following is true about Informal Corporate Culture? Makes things work when formal culture cannot or does not Defines the outline of roles, rewards, and measures Tells customers and constituents how the company expects to act Designed by top management

Makes things work when formal culture cannot or does not

A seller is offering an item for $20, will not lower the price, and there is no tax. A potential buyer is aware of the offer, and thinks the item is worth exactly $20 to them as a buyer. According to the lecture, and assuming both buyer and seller are rational, what will happen? The buyer will buy and be happy Nothing, it isn't worth the cost of the exchange The buyer will buy but won't be happy The buyer will travel to look at the item but then not buy

Nothing, it isn't worth the cost of the exchange

Personal Selling is: (one best answer) One-on-one communication Part of marketing Mass communication Advertising

One-on-one communication

Which one is the best answer to describe packaging development: Labeling Optimizing perceived value and functional worth Facilitating storage Designing

Optimizing perceived value and functional worth

What type of research would you do to determine the probability of a future outcome? (Best answer) Predictive Secondary Descriptive Primary

Predictive

Which of the following is true about promotions? (Check all that apply) Promotions are groups of paid ads that do not contain unpaid announcements Promotions can include advertising and Public Relations Personal selling cannot be part of a promotion Personal selling can be part of a promotion

Promotions can include advertising and Public Relations

Services can be supplemented with tangible goods to increase value or satisfaction. True/False

True

What is a Guarantee? A promise to replace or refund if a product does not meet some standard Something that won't break A promise to deliver a repair or remediation service if required during a stated period of a product's usage A written warranty covering only what is stated in writing

A promise to replace or refund if a product does not meet some standard

Which of the following is a role for packaging? (Check all that apply) Facilitate disposal Status Facilitate use Get a product to the consumer in good condition

All of them

Which of the following were examples given in the material of Pricing Bases? Demand Interest rates Cost Competition Weather

Demand Cost Competition

Which is the best definition for "Screening" in the new product development process? Determining which new products ideas are workable and fit the organization Creating drawings, models or working prototypes to understand or describe product use and performance Consider organizational objectives, resources, and opportunities for a new product Installing screen doors on a submarine Create a feasible process to produce an acceptable product at an acceptable cost

Determining which new products ideas are workable and fit the organization Installing screen doors on a submarine Create a feasible process to produce an acceptable product at an acceptable cost

For a given offer, tying an individual response to an individual stimulus is NOT considered to fit the definition of Direct Response Marketing. True/False

False

Which one is the best answer to describe labeling roles or functions? Grab attention, encourage purchase, facilitate use Contain, protect, identify, describe, promote, facilitate use, and facilitate disposal of a product Adding or deleting items and adding or deleting lines Brand, grade, descriptive, or informative

Grab attention, encourage purchase, facilitate use

Which of the following is an example of a "labeling special concern": There may be one or more answers. Grade of a piece meat Price of a piece of meat Brand name of a piece of meat Weight of a piece of meat

Grade of a piece meat

What makes social media different? Syndication Black Hat It is driven by user generated content It is intended for mobile devices

It is driven by user generated content

Ethics are governed primarily by: Morality Formal Corporate Culture Legality Economics

Morality

Which of the following fits how B-to-B is defined? (Check all that apply) Most of the people and budget in marketing Understanding of personal Selling Advertising to consumers Expertise specific to an industry

Most of the people and budget in marketing Understanding of personal Selling Expertise specific to an industry

Which media schedule is generally most common and most effective? Continuous Flighted Bumpy Pulsed

Pulsed

A "Market" has needs and/or wants, ability, and willingness to buy. Which of the steps in the personal selling process has a definition most similar to the definition for a market? Qualification Prospecting Demonstration Objection Handling

Qualification

Which of the following media generally have the most noise? Network TV Radio Net Flix A book

Radio

**Legal and environmental issues with packaging relate to: (Choose all correct answers) Intangible goods Regulatory issues Primary data costs Secondary costs

Regulatory issues Secondary costs

In spite of the fact that black-eyed peas with jalapenos are good, and they are good for you, you have walked by them hundreds of times and totally ignored them. This is because of: Selective retention Buying behavior Selective exposure You were supposed to visualize world peace but you visualized whirled peas instead

Selective exposure

Intermediaries functioning efficiently in the supply chain to provide a limited set of services is called: Specialization Channel Utilties Agents or Brokers Socialism

Specialization

A customer is always a constituent. True/False

True

Both customer and employee satisfaction are important in services marketing. True/False

True

Which of the following does NOT own and take title to goods but does have an on-going relationships with either the buyer or the seller? Agents Brokers Retailers Wholesalers Nobody Everyone

Agents

People bringing their stuff in line with their self image best fits what part of Maslow's Hierarchy of Needs? Physiological Safety Love/Belonging Like or dislike Esteem or Self-Actualization

Esteem or Self-Actualization

Descriptive Research is best used for selecting and prioritizing targets. True/False

False

Who determines credence quality? Experts Users Payers Family

Experts

**Acting is NOT something that is considered a service. True/False

False

Brand Differentiation can by definition include making a product exactly like a competitor with no distinguishing characteristics. True/False

False

Distribution is for tangible goods, it does not apply to services. True/False

False

Implied warranties are the same world-wide, because they are not formal agreements. For example, and implied warranty in the US would be the same in the UK. True/False

False

In order to be a hypothesis, something must be true. True/False

False

An image of quality and passion about the product best fits which marketing philosophy? Product Societal Marketing Sales

Product

Which step in the personal selling process determines what a salesperson should demonstrate to a potential customer? (One best answer) Qualification Demonstration Prospecting Lead Generation

Qualification

Which type of product is most likely to be customizable? Specialty Shopping Convenience Consumer

Specialty

Committing to purchase or use of a product is: Trial Loyalty Adoption Testing

Adoption

Mobile devices are generally used for more important research, such as when making a longer-term big decision, and desktops are generally used for shorter-term, less important decisions. True /False

False

Which step of the personal selling process most likely involves seeking referrals? Follow-up Prospecting Qualification That one part, you know?

Follow-up

What is the starting point (the bottom of the pyramid) when developing priorities for positioning? Functional Reliable Usable Fun

Functional

**Which one of the following goes along with a price skimming strategy for a new product introduction? Matching competitor prices Low prices Penetration prices High prices

High prices

Saying a segment is "substantial" means: It is big enough to justify a specific effort It can be counted and reached It will will respond (or not) to an offer of an exchange It includes BOTH fixed and variable costs

It is big enough to justify a specific effort

Which of the following is best defined sustainability? Maintaining environmental ecology by avoiding depletion of natural resources Depleting the resources of those opposing environmental issues Demonstrating concern or action protecting the natural environment Sustaining political pressure to protect the environment

Maintaining environmental ecology by avoiding depletion of natural resources

Which answer best describes Product Differentiation? Imitating competitors Making a product more attractive by contrasting unique qualities in a favorable way Making a product more attractive by making it the same as competitors Making a product different just to be different

Making a product more attractive by contrasting unique qualities in a favorable way

Which one of the following is a paid form of SEM, where marketers pay for advertising? PPC Web Site Optimization WSO SEO

PPC

Which of the following is a Product Manager in charge of? (Check all that apply) Product line analysis Product line execution of strategies Product line planning Brand management Product line execution of tactics

Product line analysis Product line execution of strategies Product line planning Product line execution of tactics

**Launching a new product in large numbers at a low price with the intention of capturing a dominant market share best fits which marketing philosophy? Sales Production Marketing New Product

Production

Why might it be a challenge to take product salespeople and assign them to territories instead? They don't like territories, that's why they became product managers. They tend to sell mainly their old product and not cross-sell If product managers are reassigned, they should become account managers, not territory managers

They tend to sell mainly their old product and not cross-sell

A manufacturer's branch office is an example of: Direct Channel Indirect Channel Vertical integration Channel Intensity

Vertical integration

A Brand does work for the customer True/False

True

Which of the following may be part of a promotion? (check all that apply) Discounts Consumer awareness goals Sales goals Budgeting

All of them

The adoption process varies by age True/False

True

Which of the following are covered by at least some trade agreements? Protecting intellectual property Limiting child labor Allowing workers to organize and form unions Outlawing forced labor

All of them

Which of the following are impacted by the 5-Step Communication Process? Frequency (repetition) of communication Reach of communication Scheduling of communication Media choices

All of them

Which of the following are required for labeling: Supports safety for the consumer or user Supports safe and proper handling & storage in the marketing channel Meets regulation

All of them

Which of the following has the lowest population density? Urban Exurban Suburban Rural

Rural

Intellectual property is defined as: The result of creativity that may be protected by trademark, copyright, patent, or contract. Which of the following are examples of intellectual property? (Check all that apply) A clear sky on a sunny day The Nike Swoosh A patent for a GMO product The Coca-Cola logo

The Nike Swoosh A patent for a GMO product The Coca-Cola logo

**What is the best explanation or example for how services are heterogeneous? The quality of the plumbing job depends on who the plumber is and how they feel that day The quality of the plumbing job depends on expert endorsement The customer and the hair dresser must both be present at the same time for the haircut to occur You cannot see it of feel it

The quality of the plumbing job depends on who the plumber is and how they feel that day

**What are some challenges for customers to accept new products? They may require learning There may not be an infrastructure for them They could be too easy to buy The products are in the maturity phase

They may require learning There may not be an infrastructure for them

Which of one the following sources generally has the best information about people at the functional title level? Trade Associations Compilers The Census Bureau

Trade Associations

A Decision Support System is a data warehouse held within an organization for analysis and decision making. True False

True

Buyers are primarily interested in which of the following: Attributes The seller's feelings Features Benefits

Benefits

Which one of the following terms is the best fit for: Consideration, use, and disposal of a product The 3 step consumer decision process Buying behavior Consumer behavior The 5 step consumer decision process

Buying behavior

Which one of the following categories of advertising is used mainly in the maturity phase? Pioneering Informative Competitive Comparitive

Comparitive

What terms fits "The number of Items in a Line"? Depth Product merchandise Width

Depth

**What sort of problems are new products designed to solve? (Check all that apply) Existing problems Foreseen problems Unforeseen problems Unknown problems

Existing problems Foreseen problems

A manufacturer's brand is a brand that must have the same name as the manufacturer. True/False

False

A market made up of federal, state, or local government entities is an Institutional Market. True/False

False

Which of the following fits with "Copy"? Check all that apply. Fits into a limited space Specialized Skill Set Words, so not impacted by design Words, so no budget issues

Fits into a limited space Specialized Skill Set

Based on simply being in one of the following groups, which is generally considered to be in the "Major Donor" category? (Check all that apply) Employee Member or Alumni Foundations Government

Foundations Government

According to lecture, what is the term defined by "The use of data systems for gathering, storing, sorting, and sending information"? IT (Information Technology) Big Data Technology Database

IT (Information Technology)

Share of Wallet is: The % substitutes have replaced competitors The % of an individual customer's spending on your product(s) vs. competitors The % of dollars in a market spent buying your product(s) The % of geography in a market where your product(s) are available The % of buyers in a market that are customers purchasing your product(s)

The % of an individual customer's spending on your product(s) vs. competitors

Specialty products are often targeted based on population demographics True/False

False

When relationship selling is used in B-to-B, customers often stay with the same company when their old salesperson changes jobs and works for a company that used to be their competition. They'd rather have a new salesperson than lose their relationship with the company. True/False

False

Which term fits "local or specialized intermediary knowledge with access to customers" Supply Chain Management EDI Contact Efficiency Contact Management

Contact Efficiency

According to lecture, competition does not include substitutes. True/False

False

Once a trade name is trademarked, the owner cannot lose the rights by not using the trade name, they can keep it over time like a copyright. True/False

False

Positioning has to do with where marketers hold a product in their minds relative to consumers. True/False

False

Price is the money given up by the buyer, it does not include thought, time, or travel to participate in the exchange. True/False

False

Producers must make a substantial change to quality, functions, or aesthetics to claim a product is "new" True/False

False

Subscriber data is considered a high-quality form of response data True/False

False

Which term best fits the following definition: A practice or way of behaving that is expected in a social system Beliefs Attitude Culture Customs

Customs

A differentiated strategy is targeting multiple segments regardless of whether or not there is a meaningful difference in the 4-P's in approaching the various targets. True/False

False

Which of the following data systems is "Mission Critical"? DSS TPS MIS Data Warehouse All of the systems listed

TPSs

**Market Penetration is: The % substitutes have replaced competitors The % of an individual customer's spending on your product(s) vs. competitors The % of geography in a market where your product(s) are available The % of dollars in a market spent buying your product(s) The % of buyers in a market that are customers purchasing your product(s)

The % of buyers in a market that are customers purchasing your product(s)

An undifferentiated strategy has the lowest fixed costs. True/False

True

Category Killer Specialty Retailers have low margins and large markets. True/False

True

Cost is everything the seller gives up in the exchange, including non-monetary costs. True/False

True

Segmentation should ALWAYS be done BEFORE targeting. True/False

True

Where do profits peak in the Product Life Cycle? Growth Decline Maturity Socialism Introduction

Growth

What are the key areas mentioned in the segment that impact the new product development process? Management culture No answer text provided. Cash or accrual accounting practices Financial management Technical or artistic ability

Management culture Financial management Technical or artistic ability

New to the organizations product are sometimes created to support intermediaries. True/False

True

New to the world products can make other products the organization sells more attractive True/False

True

New-to-the-World products may require an organization develop new marketing channels to sell them. True/False

True

Customers that buy through more than one channel: spend about the same as customers who buy through only one channel spend less than customers who buy through only one channel spend more than customers who buy through only one channel

spend more than customers who buy through only one channel

Which of the following is an example of an overlay? A business sends a customer file to a compiler and the compiler add age and income to the file, then returns it with the additional data A compiler gather transaction data and sends it to businesses A business hires a compiler to research their customers and make a report

A business sends a customer file to a compiler and the compiler add age and income to the file, then returns it with the additional data

What is happening in Pay-per-Click? Advertisers pay based on the number of people who clicked on a link Advertisers pay based on the number of people who signed up or purchased based on an ad Recipients of communication material send that information on without being asked or paid Advertisers pay based on the number of people who saw an ad

Advertisers pay based on the number of people who clicked on a link

Which of the following describe logistics? (check all that apply) Sorting Moving Physical distribution Storing

All of them

Who pays secondary costs? Constituents outside the buyer and seller relationship The second buyer Buyers Sellers

Constituents outside the buyer and seller relationship

Problem recognition could be an internal or an external phenomenon, but information search is only external. True /False

False

Which of the following were listed as offering grants in the segment material? (Check all that apply) Foundations Payers Government Sponsors

Foundations Government

A voluntary chain has multiple owners like a franchise but what things are missing with a voluntary chain? (Check all that apply) Franchisors Local owners Franchisees Customers

Franchisors Franchisees

Codes of Conduct are best described as being required to be which of the following? General AND Specific Specific General General OR specific but not both

General AND Specific

Which of the following terms best fits this definition: Specific efforts by organizations to impact legislation and/or regulation through political relationships Lobbying Socialism Self-regulation Best practices

Lobbying

**In the 4 P's, which P is occasionally referred to as "Distribution"? Place Product Promotion Price

Place

Shopping behavior for products or how products are used can be part of a product classification scheme. True/False

True

International marketing is risky, and avoiding international marketing avoids risk. True/False

False

Which of the following takes the most effort and time? Direct re-buy Modified re-Buy New Purchase Straight re-Buy

New Purchase

Which of the following are concerns for package designers: (select all that apply) Signal words Illustrating benefits to consumers Shoplifting and tampering Wholesale pricing Warning labels

Signal words Illustrating benefits to consumers Shoplifting and tampering Warning labels

Which of the following is a tax on incoming goods? Embargo Quota Tariff

Tariff

**Market Share is: The % of customers in a market buying your product(s) The % of geography in a market where your product(s) are available The % substitutes have replaced competitors The % of dollars in a market spent buying your product(s) The % of an individual customer's spending on your product(s) vs. competitors

The % of dollars in a market spent buying your product(s)

Chocolate Milk is an example of a product that has been re-positioned. True/False

True

Licensing is riskier than exporting, according to lecture True/False

True

Which of the following are commonly used to packaging techniques to make products easily identifiable: Colors used on the package Logos and/or design on the package The wholesale price of the product The shape of the package

Colors used on the package Logos and/or design on the package The shape of the package

Which of the following is advertising paid for by manufacturers to reimburse retailers? Cooperative Advertising Pull Money Push Money Rebates

Cooperative Advertising

Which of the following are true about a Product Manager? Check all that apply. Could have many items Must focus on one item or channel Could have multiple target audiences Could use multiple marketing channels

Could have many items Could have multiple target audiences Could use multiple marketing channels

Which of the following is a means for establishing service quality? (Check all that apply) Time Demand Credence Experience

Credence Experience

Trade agreements have to make following regulations manageable. True/False

True

Which of the following is the core service for a Route 66 style motel that is pet-friendly? A place to sleep A pool Free Wi-Fi Room service Free beer

A place to sleep

What is a warranty? A promise to replace or refund if a product does not meet some standard Expressly implied A guarantee that expires A promise to deliver a repair or remediation service if required during a stated period of a product's usage

A promise to deliver a repair or remediation service if required during a stated period of a product's usage

Which is true about Push and Pull? Push and Pull must balance A trade promotion is "Push" A trade promotion is "Pull" A consumer promotion is "Push"

A trade promotion is "Push"

A group of advertisements that is a coordinated set is called a: Campaign Athletic set Promotion Ad set

Campaign

Which of the following describes a closely related group of products? LIne Merchandise Item Mix

Line

Who controls Decoding? The channel The government The marketer The receiver

The receiver

A Data Warehouse is generally an off-line system True/False

True

Alumni generally have a long-term interest in the organization and are considered a constituency. True/False

True

Communication with intermediaries is impacted by the commercialization process. True/False

True

Different ethnic markets can have different average demographics True/False

True

Marketing channels and distribution often changes as product life cycle changes True/False

True

What best defines Social Responsibility? The effort to promote ideas as part of a marketing exchange Demonstrating concern or action protecting the natural environment An obligation to act for the benefit of society at large Promoting the welfare of others

An obligation to act for the benefit of society at large

In some industries, self-regulation or using best practices prevents additional regulation by government. True/False

True

In the 4 P's, Promotion can include Word-of-Mouth True False

True

What best defines Competitive Class? Products that offer similar benefit to the same target market Very different products that offer overlapping benefit and are available to the same target market Very similar products that offer similar benefit at similar price to the same target market Organizations that offer similar benefit to the same target market

Very similar products that offer similar benefit at similar price to the same target market

In order for something to be in your consideration set, which of the following must be true? (Check all that apply) You must have some positive ideas or positive consideration about it You will not consider alternatives You must be ready to buy it You must be aware of it

You must have some positive ideas or positive consideration about it You must be aware of it

Which category of advertising is most used at the product launch stage? Informative Pioneering Introductory

Pioneering

Which of the following ways would help a social media marketing manager increase the amount of content they have to curate and use? (Check all that apply.) Syndicate Theasurus Collect Create Permeate

Collect Create

Interest must come before awareness. True/False

False

Loyalty programs generally succeed by giving discounts to best customers. True/False

False

Manufacturers like Indigo Wild that sell through agents, wholesalers, retailers and a direct channel always offer the lowest prices through the direct channel. True/False

False

Publicity is driven by Public Relations, it is NOT driven by advertising, as defined in this class. True/False

False

Spiders help search engines find results in real time, when you start a search, that is when the search engine sends out spiders to find your results. True/False

False

Supply Chain is simply the term used in logistics to describe the marketing channel. True/False

False

Trade salespeople often have high level degrees, such as engineering degrees and advanced degrees. True/False

False

Warehousing is primarily storage, shipping and receiving is logistics but not storage. True/False

False

Which of the following describe the type(s) of the John Deere brand? (Check all that apply) Family Individual Manufacturer's Private

Family Manufacturer's

What best describes the channel where producers sell to re-sellers? No answer text provided. B-to-C Direct Indirect

Indirect

Which of the following is a means for establishing service pricing? (Check all that apply) Performance Time Demand Credence Search

Performance Time Demand

What is a challenge for marketers in using lifestyles as a data point to build targeting? No answer text provided. Lots of numbers and requires specialized software Lifestyle data requires a license to use Not available on most households

Not available on most households

Basing pricing on per-task completion is called: Performance Time Demand Credence

Performance

Harley-Davidson is selling trikes in an attempt to: (1 best answer) Reach older buyers who are buying their last new motorcycle Co-brand with Oldsmobile in order to sell apparel Reach children and younger buyers Reach younger buyers outside the US

Reach older buyers who are buying their last new motorcycle

Major donors generally are made aware of an upcoming campaign during the silent phase, but individual donors are not. True/False

True

Salespeople sometimes take several years to become fully proficient. True/False

True

Selling is fun, and good salespeople have a passion for selling their products. True/False

True

Technical salespeople often have high level degrees, such as engineering degrees and advanced degrees. True/False

True

Sales force training generally covers which of the following: (Check all that apply) Understanding the competition Understanding needs specific to the market Meeting marketing objectives Understanding the products they are selling

Understanding the competition Understanding needs specific to the market Understanding the products they are selling

What is the only global international organization dealing with the rules of trade between nations? WHO WTO UN UNICEF

WTO

**Which of the following is a correct definition for a "Product"? (Check all that apply) Ideas are not products until they take tangible form Anything that can be bought, sold, or offered for consideration Products are goods but are not services A tangible good and/or a service and/or an idea

Anything that can be bought, sold, or offered for consideration A tangible good and/or a service and/or an idea

What is the term that fits the following: Advertising a product with the intent of selling another with no expectation of selling the advertised item Sale item Unintended item Loss Leader Bait and Switch

Bait and Switch

What term is best defined as "A written clarification of an organization's mission and principles outlining specific standards"? Principle Codes Mission Statements Formal Corporate Culture Codes of Conduct

Codes of Conduct

All paid advertising is held to similar standards of accuracy regardless of whether the "product" is a tangible good, a service, or an idea. True/False

False

If an outcome has reliability, it must therefore have validity. True/False

False

Lifestyle data presents a clear picture of overall lifestyle that businesses can use. True/False

False

True or False: Sellers should always avoid raising prices in small increments. They should make larger increases more often.

False

**Evolving products to meet consumer needs by focusing around listening to what consumers want and trying to create products that best fits their needs is which marketing philosophy? Sales New Product Marketing Evolution

Marketing

Which type of data should you always seek to use first? Binary Primary Trinary Secondary

Secondary

According to lecture, data warehouses often fail for one simple reason which is: They failed because they didn't consult IT They failed because they were designed to ship and receive They failed because they were designed to store, not ship and receive They failed because they didn't buy enough equipment

They failed because they were designed to store, not ship and receive

Sample size may be set based on budget and objectives. True False

True