marketing section 4 quizzes

periodic discounting

A problem associated with ____ is that consumers can predict when prices will be lowered and delay purchases until that time.

superior ability to demonstrate a product

A retailer engaged in direct marketing would probably select television home shopping over online retailing to sell a new kitchen device because of

cycle time

An important goal of physical distribution is reducing the time it takes to complete

manufacturers agent

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

distribution

At times, large retailers such as Walmart may be accused of coercion in dealing with intermediaries because of the amount of power and control these large companies have over many of their suppliers. This is most potentially a ____ -related ethical issue.

jointly in work groups and committees.

Ethical choices in business situations are most often made

neighborhood

Franklin runs a 7-Eleven store. A gas station is located next door, and there is a McDonald's and an Albertson's on the other side. Franklin is likely operating in which type of shopping center? ​

product quality

If an organization sets prices to recover research and development expenses and establish a premium quality image for its product, it would be using a ____ pricing objective.

achieved by informal coordination

In an administered vertical marketing system (VMS), inter-organizational relationships are

the natural environment

L'Oreal, a manufacturer of personal care and beauty products, has a focus on sustainability. It has developed eco-packaging, eliminated many potentially harmful chemicals from its products, and has improved its production systems to reduce waste. What major social responsibility issue is L'Oreal addressing?

warehouse showrooms

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

raw materials, customer

Supply chains for durable goods typically begin at _____ and end at _____.

survival

The Office Place is an office supplies company that has just adjusted its price levels so that it can increase its sales volume to match its expenses. The Office Place is most likely employing a____ objective.

cause related marketing

The practice of linking a firm's product marketing to a particular social cause on an ongoing or short-term basis is known as

demand, competition, cost

The three primary bases for developing prices are

retailers

Walmart, Macy's, Nordstrom, and Toys 'R' Us are examples of

flexibility

Which of the following characteristics is unique to pricing more so than other variables of the marketing mix?

Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

vertical channel integration

is made possible by purchasing the operations of a link in the channel.