Marketing-Test 1 Chapter 4

Ex. of an ethical problem in which a marketer is violatating the Consumer Bill of Rights include which of the folloWwing? a. failing to disclose actual costs of an auto lease b. advertising safety features to consumers c. promoting products that damage the environment d. promoting an unsafe product

A and D

Which two of the following are personal moral philosophies that have the most direct bearing on marketing practice? a. hedonism b. normative ethics c. moral idealism d. utilitarianism

C. moral idealism D. utilitarianism

In which of the following ways can top management contribute to the unethical behavior of employees? a. penalize employees who refuse to engage in unethical behavior b. reward employees for ethically troubling behavior c. behave ethically themselves d. create a written code of ethics with a high level of specificity

A, B

Organizations that place an emphasis on the triple-bottom line recognize the need to improve the state of which of the following? a. the planet b. pressure environments c. profit d. people

A, C and D

Which of the following are steps in conducting a social audit? a. evaluate social responsibility programs b. develop an organizations core values c. specify the resources necessary to achieve social responsibility objectives d. identify causes consistent with the company's mission

A, C and D

Which personal moral philosophy considers certain individual rights or duties as universal, regardless of the outcome? a. moral idealism b. perfectionism c. utilitarianism d. structuralism

A. Moral idealism

Public Opinion surveys indicate that most people feel the ethical standards of business executives a. are only "fair" or "poor" b. are "strong" c. are "average but improving" d. are "average"

A. are only "fair" or "poor"

Which two of the following are the most common unethical behaviors when it comes to competition in the business? a. economic espionage b. deceptive advertising c. sale of faulty products d. bribery

A. economic espionage D. bribery

Which of the following are ethical values that are addressed by the American Marketing Association Statement of Ethics? a. honesty b. pricing c. promotion d. fairness

A. honesty D. fairness

Companies that are perceived as socially _____typically benefit from favorable word of mouth and outperform other companies financially. a.responsible b. ethical c. focused d. progressive

A. responsible

Which two of the following are the most common motivations for unethical consumer behavior? a. consumers psychological instability b. consumer believes he or she can get away with it c. consumers economic need d. consumers rationalization that the act is justified

B and D

Which of the following are examples of societal responsibility? a. use of utilitarianism b. use of the triple-bottomed line c. cause marketing d. green marketing

B, C, and D

A Code of Ethics a. is typically sufficient to ensure ethical behavior, since it is in writing. b. is a formal statement of ethical principles and rules of conduct. c. can be improved by providing greater specificity, taking the burden of judgement off employees. d. often covers problems like contributions to government officials and conflicts of interest.

B. is a formal statement of ethical principles and rules of conduct. C. can be improved by providing greater specificity, taking the burden of judgement off employees. D. often covers problems like contributions to government officials and conflicts of interest.

Which of the following are society's values and standards that are enforceable in the courts? a. ethics b. laws c. moral duties d. social norms

B. laws

Because culture is a socializing force that dictates what is morally right, moral standards are a. uniform across both time and place b. relative to particular societies c. completely fluid over time d. nearly uniform among all societies

B. relative to particular societies

A systematic assessment of a firm's objectives, strategies and performance in terms of social responsibility is known as a. moral metrics system b. social audit c. sustainable development d. ethics examination

B. social audit

The right to be informed and the right to choose as both pertain to the exchange process in marketing, are part of a. the Foreign Corrupt Practices Act b. the Consumer Bill of Rights c. the AMA Code of Ethics d. the Telephone Consumer Protection Act

B. the Consumer Bill of Rights

The right to be informed and the right to choose, as both pertain to the exchange process in marketing, are part of a. the Foreign Corrupt Act b. the Consumer Bill of Rights c. the AMA Code of Ethics d. the Telephone Consumer Protection Act

B. the Consumer Bill of Rights

Ethics refers to a. moral problems specifically in the business domain b. the morals prinicples and values that govern the actions and decisions of an indiviudal or group c. the process of defining the marketing mix variables so that the target customers have a clear understanding of what the product does d. a broad description of a firm's objectives and the scope of activities it plans to undertake

B. the morals prinicples and values that govern the actions and decisions of an individual or group

Societal responsibility extends the concept of social responsibility to which of the following? a. government institutions b. cultural preservation c. preservation of the ecological environment d. the general public

C. preservation of the ecological environment D. the general public

An example of social responsibility is when a firm a. increases its business operations b. decreases its customer benefits c. has a negative impact on suppliers d. lessens the negative impact it has on the environment

D. lessens the negative impact it has on the environment

Which of the following is the first and most central concept of social responsibility? a. Altruistic responsibility b. stakeholder responsibility c. societal responsibility d. profit responsibility

D. profit responsibility

Profit responsibility, stakeholder responsibility, societal responsibility are the three concepts of a. business ethics b. personal moral philosophy c. a social audit d. social responsibility

D. social responsibility

_______development involves conducting business in a way that protects the natural environment while making economic progress a. environmental b. green c. social d. Sustainable

D. sustainable

In cause marketing, charitable contributions are not outright contributions but rather are a. given only when the receiving organization makes desirable social changes b. refundable if cause-related goals are not met by both organizations c. earned in trade for other goods and services d. tied to customer revenues produced through the promotion of one of its products.

D. tied to customers revenues produced through the promotion of one of its products

In an ethical exchange, both buyer and seller should be______ afterword a. better off b. willing to repeat it c. completely satisfied d. free from anxiety

a. better off

The concept "let the buyer beware" that was prevalent in the United States before the 1960s is known by what legal term? a. caveat emptor b. quid pro quo c. habeas corpis d. modus operandi

a. caveat emptor

About which of the following should a marketer be especially careful in order to be sensitive to the Consumer Bill of Rights? a. collecting personal information from online consumers b. marketing produces globally c. determing the size of an organizations sales force d. utilizing supply chain networks

a. collecting personal information from online consumers

Marketing efforts to produce, promote and reclaim environmentally sensitive products are known as a. green marketing b. sustainable marketing c. societal marketing d. cause marketing

a. green marketing

When a company like 3M has a formal program to reduce pollution and recycle material, it is pursuing a. green marketing b. utilitarianism c. a social audit d. cause marketing

a. green marketing

Which of the following are common ways in which consumers fail to act ethically or responsiblity? a. submitting phony insurance claims b. pirating music c. shoplifting d. providing misleading information on labels

a. submitting phony insurance claims b. pirating music c. shoplifting

Bridgestone/Firestone was slow to recall tires that had been linked to dangerous crashes. Under stakeholder responsibility, the firm should have considered effects of its actions on a. educational institutions b. consumers c. the ecological environment d. government institutions

b. consumers

In which of the following industries is economic espionage most prevalent? a. food service b. high- techonolgy c. entertainment d. professional sports

b. high- technology

When an organization focuses on the obligatioins it has to consumers, employees, supplies and distributors it is accepting its ____responsibility a. channel b. stakeholder c. societal d. profit

b. stakeholder

Green marketing is a. avoiding paper products in one's promotions, such as through the use of online advertising b. sharing environmentally friendly techniques with competitors c. any effort to produce, promote, or reclaim environmentally sensitive products d. improving efficiencies in the exchange process, especially in distribution.

c. any effort to produce, promote, or reclaim environmentally sensitive products

Pepsi-Cola received an offer from a Coca-Cola employee to purchase a confidential marketing plan for a new coke product. had this transaction been carried out, it would have been an example of a. benchmarking b. bribery c. economic espionage d. competitive rivalry

c. economic espionage

What is considered a human rights abuse by an American company may be viewed as an acceptable business practice in china, which illustrates that a. the U.S has more highly evolved ethical practice b. better ethics come with increase standard of living c. moral standards are relative to particular societies d. the united states is often overly critical of foreign business practices

c. moral standards are relative to particular societies

Which of the following is the best example of cause marketing? a. nestle promotes its good start formula as hypoallergenic despite severe reactions in some children b. home depot discontinues the sale of wood products from the worlds endangered forests c. proctor and gamble raises funds for the special olympics when customers purchase select company products d. 3M voluntarily stops production of Scotchguard due to unproven health concerns

c. proctor and gamble raises funds for the special olympics when customers purchase slect company products

The majority of business people feel that it is ok to "get around a law if you dont actually break it" but this may be a rationalization of _______ behavior a. competitive b. illegal c. unethical d. shoddy

c. unethical

A company representative who gives a gift to the government official considering a contract for the representatives firm may be accused of a. wiretapping b. economic espionage c. caveat emptor d. bribery

d. bribery

Economic espionage is a. the intentional misrepresentation of company financial documents to support current practices. b. giving or receiving kickbacks in the exchange process c. observing coworkers in the workplace without their knowledge to gain an advantage in one's own work d. the clandestine collection of trade secrets or proprietary information about competitors.

d. the clandestine collection of trade secrets or proprietary information about competitors.

Recent surveys indicates that 50% of U.S. consumers were willing to change their lifestyle to improve the environment and a. they are willing to sacrifice convenience b. they have the necessary knowledge to make informed decisions regarding purchase, use and disposition of products c. they are willing to pay higher prices d. they may be unwilling to pay higher prices

d. they may be unwilling to pay higher prices

________ is a personal moral philosophy that focuses on "the greatest good for the greater number."

utilitarianism

A _______ is an employee who reports illegal or unethical actions of their employers

whistle-blower