Marketing Test 1.04 Review
Sorting customers by their physical and social characteristics is called ________________segmentation
demographic
The community college has decided to market its evening classes to women between the ages of 18 and 30 who are high-school graduates. What type of segmentation is the college using?
demographic
Today's customers are not influenced by mass marketing alone because they are more
discerning
To reach their goal, marketers plan the route they believe to be
efficient
When using mass marketing, marketers seek to appeal to the
entire market
When companies discuss where they are headed and how they're going to get there they are creating
goals
A target market can be described as the
group of customers the business seeks to attract
A firm's strategy is important because it shows
how its foal will be reached
To select the best strategy available to them, marketers should consider
how the marketing concept applies to their situation
Getting a selected product in the right place at the right time is called the __________ element of marketing
place
snow shovels are in Home Depot end of October
place
Balancing value and satisfaction for the customer is part of which element of marketing?
price
Finding a good balance between value and satisfaction for the customer
price
The amount of money a firm asks in exchange for its products is called the ___________ element of marketing?
price
Additional features are added to a gaming system to update it
product
Determining the goods, services, or ideas a business will offer its customers is called the ___________ element of marketing?
product
Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products>
promotion
You are handed a coupon for free piece of pizza at a new place in Apex
promotion
Mass marketing is not as precise as ___________ marketing
segment
When the total market is divided, on of its groups is called a market
segment
Before customizing the marketing mix, marketers should
select the strategy
What do marketers do once they select what they think is the best strategy?
set aside the needed funds
Marketers divide their markets by grouping customers according to their
similarities
Markets know that obstacles to their plan might arise because
situations might change
Market segmentation is about dividing the marketing into ______ groups
specific
What is the "road map" that serves as a guide so that companies can most effectively reach their "destination"
strategy
A goal can be evaluated to determine its
success
What are short term actions that marketers (companies) carefully choose and must be very detail oriented
tactics
Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti's is engaged in ______ marketing
target
The same person can be included in more than one
target market
Marketers know that changing one marketing mix element affects
the other elements
Behavioral Segmentation is relating your product to a customer based on
what they are looking for in a product and why they buy the product
Which question do customers ask in behavioral segmentation
How will the product benefit me?
Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year's customer service (by 15% over last year's achievement)
Scheduling the customer-service training dates
To get a selected product in the right place at the right time, marketers often ask themselves which of the following questions?
Where should we make our product available?
Marketers plan where they need to go and how to get there efficiently in order to
achieve satisfying connectons
To buy a product, customers in a market must first
be willing to buy the product
When examining a market, marketers primarily notice its
categories
For the strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results, which of the following is the goal
improving this year's customer satisfaction by 7% over last year's ratings
Of the following, which is a strategy for the foal of increasing this year's website sales by 9% over last year's sales?
letting people know the web address
The customer characteristic that reflects where customers fit in the day-to-day buying routine is known as
life stage
When marketers sort customers pyschographically, they divide them by
lifestyles and personalities
When marketers determine their tactics, they make sure their tactics
line up with their strategies
Geographic segmentation is dividing a market based on where customers are
living
Liza has always wanted a horse, and she has finally saved enough money to buy one. In marketing terms, Liza is a
market
The Thompson Company decided it would be more successful if it divided the total market for its products into smaller, more specific groups of customers. This business is engaged in
market segementation
A combination of the four elements of marketing yields the
marketing mix
When sellers offer one-size-fits-all products that will appeal to most buyers, they are using
mass marketing