Marketing test 15?

When the sender converts an idea into a message that the receiver can understand this is called

encoding

A receiver's response to a message is called

feedback

A marketer must create a focused promotional strategy before the target market is selected.

False

Before the message can be said to be fully received, it must be encoded by the receiver.

False

In the promotion process, only one message can be communicated at a time.

False

Interpersonal communication is rarely used in business-to-business marketing.

False

Personal selling is always a good tactic for any kind of product or service.

False

Why is feedback important to marketers?

Feedback is important to marketers because it helps marketers determine if their promotions work effectively and how to improve them.

What are the three main disadvantages of advertising?

The 3 main disadvantages of advertising are the overall cost can be expensive,it has an impersonal nature and no feedback and lastly, there is a lot of clutter and noise.

What are the five factors that affect marketers' choices when developing the promotional mix?

The 5 factors that affect marketers' choices when developing the promotion mix are advertising, public relations, personal selling, and sales promotion that marketers use to reach a target market.

What is the biggest disadvantage of public relations?

The biggest disadvantage of public relations is that it is hard to control.

Promotion fulfills three main roles for marketers. Name them.

The main roles for marketers are to inform, persuade and remind.

Discuss the main strengths and weaknesses of mass communication.

The main weakness is that there isn't immediate feedback because the receiver cannot directly respond to the sender and the message might not reach the right audience. The main strength is that it cost efficient and reaches a wide audience.

The fastest-growing type of advertising is

internet advertising

The use of sales promotions is a common tactic when a company

intros a new product & wants to entice consumers to try it.

A major disadvantage of personal selling is that

it has a high per-person cost.

The blueprint for how the elements of the promotional mix will work together is the promotional

plan

____________________ is any nonpaid communication about a product, service, company, or cause.

publicity

What are some ways marketers have found to overcome the shortcomings of mass communication?

Marketers have developed methods of gauging the effectiveness of a promotion by using and tracking coupons and also market research.

What is personal selling? Under what circumstances is personal selling typically used?

Personal selling is person-to-person communication with a potential customer in an effort to inform, persuade, or remind the customer to purchase an organization's products or services. It is typically used in business-to-business promotion.

Different types of promotions are better suited for certain promotional objectives.

True

Promotion usually involves a company sending a sales message to a potential customer.

True

Television and radio are known as broadcast media

True

Television, radio, magazines, and salespeople are all examples of message channels.

True

The greatest advantage of sales promotion is that it can generate short-term sales.

True

The most popular and familiar form of promotion is advertising.

True

A company will often use promotion to inform people about a product, particularly when

a new product or a new product feature is introduced.

The first step in the promotional planning process is to

research and analyze the market

The source of the message being sent is the

sender