Mass marketing vs segmentation
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Mass Marketing Examples
Amazon (large target audience)
Mass Marketing Examples
Walmart (large target audience)
NOT Mass Marketing
Conair (directed at people interested in styling their hair)
Example of Market Segmentation
Dove Men vs Dove for Women
NOT Mass Marketing
ESPN (directed only at sports fans)
Example of Market Segmentation
McDonald's (happy meals vs breakfast)
Segmentation (definition)
To divide your marketplace into multiple parts because it would be more efficient.
Mass Marketing (definition)
To market your product or service to a large amount of people or a majority.