MASS MEDIA FINAL EXAM
America's first public showing of a motion picture was in
1896
The most active period for portrayals of African Americans in movies was:
1910-1950
In today's system of moviemaking, each of the major studios (such as Disney, Viacom/Paramount and Sony Pictures Entertainment) makes fewer than ________ movies a year.
20
The two licensing companies that handle most of the rights to play music for broadcast are:
ASCAP and BMI
D.W. Griffith's The Birth of a Nation
All of these answers
The development of tape records included:
German experimentation during WWII, 3M's perfected production of usable plastic tape, Bing Crosby's use of tape recording
the man credited with inventing "format" radio is:
Gordon McLendon
Which of the following is NOT true about high fidelity recordings
Hi-fi was developed specifically for the Sony Walkman
In the 1930s, the movie industry was dominated by the Big Five, which included:
MGM, Paramount, Warner Bros, RKO, 20th Century Fox
Because of file sharing, the Recordings Industry Association of America (RIAA) has:
Sued individuals who downloaded music
Which of the following is NOT true about warning labels on records?
Teenagers demanded labeling of explicit lyrics
Which of the following is true?
The 45 rpm was David Sarnoff's idea
In the 1940s, a record "album" consisted of a bound set of ten envelopes with one record and one song per envelope.
True
Invention of the transistor of the 1960s resulted in miniaturization that made music more portable.
True
Radio station programming delivers a targeted audience to advertisers better than television programming.
True
Supporters of deregulation believe that radio will become more competitive because the larger companies can give more financial support to their stations than single owners can.
True
The Lincoln Motion Picture Company was the first company to produce serious narrative movies for the African American audience.
True
The Parents' Music Resource Center demanded that record companies specially label albums that contain explicit lyrics.
True
The War of the Worlds broadcast demonstrated that alarming information could be misinterpreted by the public, and radio stations had to take responsibility for their broadcasts.
True
The development of stereo tape recording made it possible to mix performances recorded at different times and places.
True
There are many music-programmed radio stations now operating without disc jockeys.
True
Will Hays, president of the Motion Picture Producers and Distributors Association, was the first person to appear on screen in the public premiere of talking pictures in 1926.
True
Étienne Jules Marey invented the first motion picture camera in 1882.
True
Satellite radio
is supported primarily by supscriptions
HD radio:
makes it possible for radio stations to transmit real-time text-based information services as well as programming.
the operations division of a recording company
manages the technical aspects of the recording
The group that decides the best way to sell recordings is
marketing and promotion
Billboard Magazine today:
measures album sales, measures the air play of music, publishes more than two dozen music industry charts
the MPAA began a rating system
modeled on Great Britains system
Identifying a specific audience segment and programming is called:
narrowcasting
Lee de Forest
perfected a glass bulb called the Audion that could detect radio waves.
Which of the following was not an important technological development improving music delivery in the 1950s and 1960s?
re-writable CDs
The Telecommunications Act of 1996
removed government restrictions on the radio industry
The Telecommunications Act of 1996:
removed the limit on the number of radio stations a company can own in the United States.
The Radio Act of 1912:
required federal licenses for people who wanted to broadcast or receive messages.
In the 1920s, the Motion Picture Producers and Distributors Association began cracking down on movie content by:
stating that movies should not be made that will lower the moral standards of viewers.
Blanket licensing meant that:
the American Society of Composers, Authors and Publishers charged stations a fee for licensed music.
During the 1930s:
the hays production code was in full force, the double feature evolved, labor unions for actors and screenwriters formed
Which of these 1940s events helped reverse the growth of the movie industry that began in 1930?
the hearings of the House Un-American Activities Committee
The first feature-length motion picture with sound
the jazz singer
Which of the following was the event that may lead to the decline of free music file-swapping services and the increasing popularity of services that facilitate legal downloading of music?
the lawsuit against Grokster by MGM Studios in 2005
The U.S. v. Paramount Pictures case led to
the major studios divesting themselves of their theaters
Studios complain they lose money because:
the number of admissions has dropped significantly since the 1940s.
The 1930 Hays Office production code state that:
the sympathy of the audience shall never be thrown to the side of wrongdoing, evil or sin, the law shall not be ridiculed, nor shall sympathy be created for it's violation, correct standards of life, subject only to the requirements of drama and entertainment, shall be presented.
The ______ is responsible for scheduling commercials on a radio station
traffic department
Edwin H. Armstrong is responsible for the existence of FM radio
true
Movies today are the most fragmented media industry—created by one group, funded by another, sold by a third group and distributed by a fourth.
true
Walt Disney was Hollywood's only successful newcomer in the 1930s with Snow White and the Seven Dwarfs.
true
Arbitron ratings have been criticized because they:
under-report minority and non-English-speaking listeners
KDKA radio
was the first station to broadcast election returns, was the first commercial radio station, was the first station to broadcast on a regular schedule
The Hollywood Ten
were put on trial for contempt, eventually sentenced to jail and later blacklisted.
Cross ownership is:
when a company owns individual radio and TV station in the same market
Movie censorship codes changed forever
with the release of Man with the Golden Arm, a film about drug addition
Which film industry personality was linked with scandals that led to the establishment of the film industry's Hays Office to impose self-regulation on the movie industry in the 1920s and 1930s?
"Fatty" Arbuckle
Which of the following is not true of overseas piracy of recorded music, according to the Recording Industry Association of America?
Counterfeit copies are hard to tell from legitimate original recordings because the quality is as good as the original.
Block booking allowed theater managers to pick and choose the movies they wanted to show.
False
John F. Kennedy was the first president to appear on U.S. television.
False
Stereophonic recordings first became available in 1940.
False
The Motion Picture Patents Company was founded in the early 20th century to encourage moviemaking.
False
The Public Broadcasting Act of 1967 provided funding for public radio but not public television stations.
False
The distribution part of a recording company plans the best way to sell a record and oversees cover design.
False
The first radio network was CBS, established in 1926.
False
The music industry, because of its popular appeal, has gained in profitability with the development of Internet technology.
False
The transistor radio was first used in WWII
False
In the early war of the phonograph between Thomas Edison and the Victor Talking Machine Company, Edison's cylinder became the industry standard.
False.
United Artists was formed in rebellion against the big studios by:
Mary Pickford, Charlie Chaplin, Douglas Fairbanks, DW Griffith
For several years, ____ operated two radio networks
NBC
Which of the following is not true of National Public Radio?
NPR was established by the Radio Act of 1927
The man who created the long-playing record was:
Peter Goldmark
NBC was formed based on an agreement among which 3 companies
RCA, GE, and Westinghouse
The ________, which said broadcasters must operate in the "public convenience, interest or necessity," became the foundation for all broadcast regulation.
Radio Act of 1927
Which of the following companies is not one of the three major record labels?
Seagate
What is Jammie Thomas' claim to fame
She was the first person to be legally fined for music piracy
The inventor of the phonograph in 1877 was
Thomas Edison
"Narrowcasting" allows advertisers to more specifically target their messages to an audience.
True
"Race movies" showed African American casts in a variety of movie genres, including westerns.
True
ASCAP still licenses its music stations with the same type of blanket licensing agreement they've been using since the 1920s.
True
According to the Impact / Audience box, "Lighting Up a Black Screen: Early 'Race Films' Pioneered the Art of Breaking Stereotypes," Oscar Micheaux's Within Our Gates was designed to counter the racism in Birth of a Nation.
True
Alan Freed, who was convicted of payola, coined the term "rock 'n' roll."
True
BMI was founded in part to avoid having to pay royalties to ASCAP
True
In the 1950s
all of above
What aspect of the movie industry does digital technology affect
all of answer
What was or were the important contribution(s) of Edwin S. Porter's 1903 film, The Great Train Robbery?
all of the above
Because of the practice of block booking, movie theater owners
all of the answers
Which of the following can be said of foreign ownership of major movie studios:
all of these above
Which of the following is a direct responsibility of the producer in the movie industry?
arranging funding for a movie project
David Sarnoff
as a wireless operator, received a distress call from the sinking Titanic and eventually became RCA's general manager.
Payola
concerns the payment of cash or gifts by recording companies to disc jockeys or program directors in exchange for air play.
many recordings music groups say they make the bulk of their money from
concert performances
The disc jockey, as a media personality, was made possibly by:
cooperative broadcast licensing by BMI
The most threatening widespread type of piracy for the industry is:
copying of prerecorded music overseas and their sale in the United States.
Napster was ordered to shut down in 2001 for:
copyright infringement
Edwin H Armstrong
developed FM radio
in 1887, Emile Berliner
developed the gramophone, which replaced Edison's cyclinder
Which of the following technologies can facilitate the showing of movies in theaters?
digital projectors, satellite distribution to theaters, internet distribution to theaters
File sharing, as it relates to the music recording industry, means:
downloading music free from the internet
Heinrich Hertz
experimented with radio waves, which became known as Hertzian waves.
The studio system of moviemaking provided a stable corps of actors and production people who were paid based on the number of movies they worked on each year.
false
Eadweard Muybridge
first photographed motion
The most significant trend in radio today is toward:
greater audience segmentation