MCE test 2
value statement
list of the key values or ideological themes considered important for an organization.
Strategic direction of a firm
locus of a complex set of complex systems
Strong leadership with no management
meaningless change and chaos in organizations
Planning
mission, vision, values Strategic and financial objectives
Chain of accountability
non managerial, first line managers, middle managers, top managers, board of governance
Three skills
technical, human, conceptual
Accountability
the requirement of one person to answer to a higher authority
Enacted Values
the values you see a company actually enacting or practicing
Conceptual
think analytically, work with abstract ideas, solve complex problems
levels of management
top managers, middle managers, first-line managers
technical
use expertise, perform tasks with proficiency, apply strong skill set to operations
slogans
used to summarize and communicates values in simple terms
Espoused values
what an organization says it values
Value Congruence
when espoused values and enacted values align
human
work well with others, relate to people, develop social capital, build and manage relationships
Increasing commitment to goals
üMake public üSelf-set goal, or part of the process üIncrease self-efficacy
Reward Power
•: Ability to control the allocation of rewards valued by others, or remove negative sanctions (e.g., professor can reward with grades)
Venture Capitalists
•: individuals or companies that invest in new business in exchange for partial ownership of those businesses
Core Values
•A set of values that guide the actions and behaviors of organizational members •Typically 4-8
Objectives
•An organization's specific performance targets •The specific results management wants to achieve •Purpose: to convert the vision and mission into specific performance targets
organizing
•Arranging tasks, people, and other resources to accomplish the work üCreating structure üAssigning tasks to individuals or groups (who will do what) üAllocating resources
Strategy is about competing differently
•Cannot simply copy •Must have distinctive element •It is about doing what rival firms don't do or can't do. Should aim to: 1.Appeal to buyers in ways that sets a company apart from rivals 2.Staking out a market position that is not crowded by strong competitors
Expert Power
•Capacity to influence others by possessing knowledge or skills that they value. Based on a perception of competence (e.g., Einstein)
Marketing
•Consumer market: people with unsatisfied wants and needs who have both the resources and willingness to buy •Know your customers and adapt quickly to ever-changing demands Must listen, listen, listen
Revamping the value chain to increase differentiation
•Coordinate with downstream channel allies •Enhance customer value •Coordinate with suppliers •Address customer needs
to make value congruence
•Craft vision, mission, objectives, strategy, and operational practices that match the established values •Emphasize how value-based behavioral norms contribute to success •Strategies change, values endure Values should be at the core of decisions
Accounting
•Daily sales, expenses, and profits •Inventory control, customer records, and payroll Helps with: •Tax planning and financial forecasting •Choosing sources of financing and wiring requests for funds
Human Resources
•Deciding labor needs •Recruiting and selecting the right people •Training and development for growth •Rewards and culture for retention •Motivating for performance
With value incongruence
employees: •Reduced affective commitment •Turnover •Recruitment problems Consumers: •Compromised reputation •Impact on brand loyalty •Word-of-mouth
Step 2 of vision
everyone else can see the same picture in the same way that you have in your mind. Must be crystal clear. Tips: 1. think about what theyre thinking about 2. carefully choose signs, symbols, language 3. Consider length 4. Relentlessly repeat
strategic objectives
tangible outcomes or results to be achieved
Crowdfunding
•donation based or debt-investment (peer-to-peer lending)
proactive
•planned initiative to improve the company's financial performance and secure a competitive edge •Deliberate Strategy
Angels
•private individuals who invest their own money in potentially hot new companies before they go public
reactive
•responding to unanticipated developments and fresh market conditions •Emergent Strategy
When broad differentiation strategy works best
1.Buyer needs and uses of product are diverse 2.There are many ways to differentiate 3.Few rivals are following similar approach 4.Technology change and is fast-paced
Pitfalls to avoid: broad differentiation strategy
1.Easily copied strategies 2.Low value in unique attributes 3.Overspending on differentiation 4.Trivial improvements 5.Over-differentiating (e.g., over designed) 6.Charging too high of a premium
Cost Drivers
1.Economies of scale 2.Learning and experience 3.Capacity utilization 4.Supply chain efficiencies 5.Lower-cost inputs 6.Production technology and design 7.Communication systems and information technology 8.Bargaining power 9.Outsourcing or vertical integration 10. Incentive systems and culture
pitfalls to avoid in broad low cost strategy
1.Getting carried away with price cutting 2.Relying on easily replicable cost reduction approaches 3.Becoming too fixated on cost reduction 4.Not spending when needed
ways to deliver superior value
1.Lower buyers' overall costs 2.Incorporate tangible features that increase satisfaction 3.Incorporate intangible features that increase satisfaction in noneconomic ways 4.Signal the value (e.g, high prices, fancy packaging, high luxury facilities, etc.)
options for low cost advantage
1.Lower price for higher market share of price sensitive consumer 2.Increase efficiency for higher profit margin
Ways to reach broad differentiation strategy
1.Managing the value chain to create differentiating attributes 2.Revamp the firm's overall value chain to increase differentiation
two ways for getting cost advantage
1.Perform value chain activities more cost-effectively than rivals 2.Revamp the firm's overall value chain to eliminate or bypass some cost-producing activities
When broad low-cost strategy works best
1.Price competition among rival sellers is vigorous 2.Rival firm's products are essentially identical 3.Difficult to achieve product differentiation that creates value for buyers 4.Most buyers use product in the same way 5.Low switching costs for buyers
Value Drivers
1.Product features and performance 2.Customer services 3.Production R&D 4.Technology and innovation 5.Input quality 6.Employee skills, training, & experience 7.Sales and marketing 8.Quality control processes
Two ways of Competitive advantage
1.Provide product or service that buyer values more highly than others (higher perceived value) 2.Produce product or service more efficiently (lower costs)
manager
A person that uses influence to set and achieve goals. A person who directly supervises, supports, and activates work effort to achieve performance goals of individuals, groups, and organizations.
Visions
A solid vision creates an idealized future state for your organization that everyone is motivated to pursue wholeheartedly. Tells people: 1.Where the organization is headed 2.Why its moving in that stated direction 3.Makes members want to do everything they can to help get it there
Coercive power
Ability to harm, penalize, or punish someone
Things organizations need
Capital, good ideas, planning, information management, budgets, accounting, marketing, good employee relations, overall managerial know how
Financing
Capital: personal, family, business associates -banks and finance institutions (lenders)
Financial Objectives
Communicate management's goals for financial performance
Missions HAVE to include
Constituents Who are the organization's customer or targeted population? Markets Where does the organization compete geographically? Survival How will the organization sustain? Is the firm committed to growth, financial stability, profitability, etc.?
Step 3 of Vision
Engage others 1. let them know exactly how they fit in 2. create freedom, 3. give them something to think about
Strategic objectives
Lay out target outcomes concerning a company's market standing, competitive positions, and future business prospects
In planning strategy
MUST consider actions of other stakeholders
Emergent Strategy
New strategy elements that emerge as managers react adaptively to changing circumstances
Referent Power
Occurs when others idolize, identify with, and/or are inspired by the person (e.g., celebrities)
Missions SHOULD include
Philosophy What are the organization's basic beliefs, values, and ethical priorities? Public image How responsive is firm to societal and environmental concerns? Products or services What are the organizations major products or services? What do you provide?
Deliberate Strategy
Planned initiatives plus ongoing strategy elements continued from prior periods
Dwight Eisenhower
Plans are useless, but planning is indispensable significant value in planning, strict adherence can lead to failure
Missions only include if special
Self-concept What are the organization's major competitive advantages or core competencies? What sets you apart from the rest? View on employees Are employees a valuable asset to the organization?
Step 4 of Vision
Test yourself, ask questions
Strategy
The coordinated set of actions that managers take to outperform organization's competitors and achieve superior success Provides direction and guidance
management
The process of getting things done effectively and efficiently, with and through people
Goal Setting Theory
To increase motivation by setting specific and difficult goals
Small Business Administration (SBA)
US government agency that advises and assists small businesses by providing management, financial advice and loans
Upside Down Pyramid
View of organizations that puts consumers at the top and positions upper levels of management as supporters of lower levels of management
Strategy is partly proactive and partly reactive
a firm's actual (or realized) strategy is a combination
Strategy needs:
acumen, planning, visioning, courage
Values
beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission
project objectives
defined in terms of the successful completion of a complex activity
positional sources of power
derived from the formal roles (i.e., particular office or rank) you hold in an organization, a social system, or society
personal sources of power
derived from your unique personal attributes and skills that lead others to respect, idolize, adore, trust, like and/or view you as an expert and knowledgeable
Mission statement
describes the purpose of your organization—the reason for its existence
visions in complex systems
focused enough to guide decisions and actions and general enough to allow innovation and creativity in strategies for attaining it
Undesirable parts of visions
generic feel good statements, general market quests, vague and unrevealing statements
Step 1 of vision
imagine the invisible, a positive future state. Considers 1. needs of the people, 2 what people value 3 what gets people moving
Low Cost Leadership
industry's lowest cost producer
Three roles of a manager
interpersonal, informational, decisional
Yerkes-Dodson Law
optimal performance occurs at a medium level of arousal, in between fatigue and sleepiness and high stress and anxiety
Managing a small buisness
planning, financing, marketing (knowing customers), HR (knowing employees), logistics (operations), records (accounting)
Four functions of management
planning, organizing, leading, controlling
talent vs genius
talent hits a target no one else can hit, genius hits a target no one else can see
process of leadership
seeking adaptive and constructive change
Process of management
seeking order and stability
value chain
set of activities that an organization carries out to create value for its customers •Primary (e.g., operations, service, etc.) and support (e.g., infrastructure, HRM, etc.) activities
Competitive advantage
some type of edge over rivals in attracting buyers and competing with competitive forces
Strong management and no leadership
stagnant, inflexible organizations
Missions
•Describe the organization's current business operations and purpose A mission clearly states the: 1.Organization's products/services 2.Constituent group or market the org serves 3.Constituent needs that org seeks to satisfy 4.Unique identity of org
informational
•Exchanging and processing information
manager
•Influence, groups, goals •Based on position and authority (positional power) •Planning and budgeting •Organizing and staffing •Controlling and problem solving
leader
•Influence, groups, goals •Does not need to be associated with position (personal power) •Establishing vision •Aligning people Motivating and inspiring
Leading
•Inspiring people to work hard to achieve high performance üGetting people enthused, excited, and inspired üBuilding commitment to goals and organization üAligning individual and organizational values
interpersonal
•Interacting with people
Operations
•Manufacturing plan: •Plant size •Machinery required •Production capacity •Supply chain considerations: •Inventory and inventory control-methods •Location of plants and distributors, etc. •Transportation costs
Controlling
•Measuring performance and taking action to ensure desired results üMeasuring and collecting metrics of work performance üComparing performance to standards or goals üTaking corrective action where needed üNote: directly related to planning
Setting Objectives
•Must be specific and quantifiable or measurable •Concrete, measurable objectives: ü Focus organizational attention and align actions throughout organization ü Serve as yardsticks for tracking organizational performance and progress ü Motivate employees to expend greater effort and perform at a high level
Broad differentiation strategy
•Offer unique product attributes that a wide range of buyers find appealing and worth paying more for •Can pursue from many angles Successful differentiation allows a firm to: •Command a premium price for its products •Increase unit sales Gain buyer loyalty
Broad Low Cost Strategy
•Produce goods or services for a broad base of buyers at a lower cost than rivals •Cost advantage over rivals •Meaningfully lower, not simply absolute lowest
Strategy must evolve over time
•Seek enduring edge, not temporary advantage Internal and external business environments are complex systems, so...things change •Must adjust strategy in response to unfolding events Crafting strategy is not a one-time event, rather a work-in-progress.
Revamp the system to lower costs
•Selling direct to consumers •Bypass activities and costs of distributors •Streamlining operations •Eliminate low-value-added work steps and activities •Reducing materials-handling and shipping costs •Have suppliers locate plants and warehouses near company's own facilities
Planning
•Setting performance objectives and deciding how to achieve them üEstablishing goals, objectives, and direction of individuals, groups, or the organization üDeciding how you will achieve the objectives
Strategy is complex
•Strategy designed with complexity in mind has a much greater success of leading to long-term competitive success •Flexible and creative •Leverages connections •Reacts to patterns Takes advantage of complexity mindset and systems thinking
Desired type of competitive advantage
•Sustainable when the advantage persists despite the best efforts of competitors to match or surpass
decisional
•Using information to make decisions
Legitimate Power
•associated with having status or formal job authority. There is a mutual agreement that people in certain roles can request certain behaviors of others (e.g., police officers)