MCOM 320 Ch.2, MCOM 320 Chapter 3, MCOM 320 ch. 4, 11, MCOM 320 Chapter 6, MCOM 320 ch. 5,9, MCOM Chapter 12, MCOM Chapter 10, MCOM Chapter 8, MCOM Chapter 7, MCOM 320 Ch. 1

Synthesis

(Now what?) - the process of putting things together in a new and better way

Evaluation

(So What?) - the process of judging the relative goodness or badness of something.

Analysis

(What?) - the process of disassembling something piece by piece so you can understand each part

What is spatial order?

(non-chronological info) what sequence you are going to place the items in

Logic-Base Strategies

1. Analogy, 2. Cause-and-effect, 3. Generalization, and 4. Legal

3 ways to Develop main point of Message

1. Application 2. Evaluation 3. Explanations 4. Instances 5. Research 6. Testimonials

5 Common Fallacies in Logic

1. Bandwagon evidence 2. False Analogy 3. False Causality 4. Slippery Slope 5. Anonymous Authority

List the three steps in creating a bottom-up outline

1. Create an unorganized free list of details 2. Categorize the items 3. sequence the categories

5 basic Steps of Persuasion

1. Frame the problem or issue 2. State your proposed solution 3. provide information to support your argument 4. Resolve concerns, downplay competing proposals 5. Request the Audience to Act

3 Factors making message difficult to read/understand

1. Information with unclear meaning - rewrite it to be clear 2. Unfamiliar words - define them or use synonymous familiar words in their place 3. Large amount of Information - break it down into smaller bite-size chunks.

2 Major forces when Persuading others

1. Logic-based Strategies and 2. Emotion Based Strategies

Emotion-Base Strategies

1. Morality, 2. Pride, 3. Reciprocity, 4. Safety and Fear

Benefits of Agendas

1. Prepare the reader's mind for the Body message in a systematic way, 2. Fits the readers fast-paced world they live in.

2 Main Functions of #'s

1. Tag 2. Organize Tweets -Enables you to easily search for online photos in Twitter

How many typographic "points" are in an inch? What is the ideal type size for most audiences?

72 10-12 point type

Interrelation of Personal Credibility and Content Credibility

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Role of Online Conversation in SM

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What is a watermark? What part does it play in slide show design?

A faded graphic that appears behind the main test and graphics on a slide. They can help to create a mood or a tone for the slideshow, but they can also be distracting and make the text harder to read.

What is a layout grid?

A grid consisting of columns and rows that we use consistently as our layout for our slides. Most commonly you can develop a three-part template that includes a slide-title row, an agenda column, and a four-by-five area for the slide body.

What is a storyboard?

A small-scale sketch of the slides to map out what is going to be on the slides. Draw a small sketch for each slide.

Most different Demographic factor in SM

Age - Older people do not fully understand social media, younger age groups do.

Unity

All ideas in a paragraph should refer to the topic sentence.

What colors does gray go well with?

All other colors

What is a legend?

An explanatory list of the symbols or colors used in a chart.

What is a call out?

An explanatory text placed beside a graphic, with a line going from the explanatory text to the part of the graphic it is explaining.

Usage of Social Media Analytics in SM Networks

Analytics can help expand your network if you use those analytics to retain and bring in more Viewers. Used to find the needs and wants of the networks you are working with.

What are primary colors? What are the primary colors of computer screens?

Any group of colors through which all other colors can be obtained by mixing Red, Green, and Blue

What is the difference between head and heart appeal?

Appeal to the head is a logos strategy because it targets the rational domain through logic. You support arguments with solid reasoning, facts, and details. Comparisons and details. Appeal to the heart is a pathos strategy. You support arguments with information appealing to audience's values, beliefs, and emotions. Citing examples or sharing stories.

What is a braced heading?

Apply to more than one thing Major headings over secondary headings in a table

Compare the similarities and differences of bar charts and line charts. Why are line and bar charts generally preferred over pie charts?

Bar- used for comparing two or more quantities. Horizontal axis represents some other factor. Line- used for showing changes over time. Upward and downward trends can be spotted easily. The horizontal axis represents time Similarities- The vertical axis represents some quantity. The human eye does not easily distinguish between the size of two similar areas as well as it does between the lengths of different bars or the heights of different lines. This is why they aren't preferred.

Describe 5 Social Networking Sites

Blogging Messaging - (Texting, Imaging, other Media to People) Discussing - (Online Forums, Message Boards) Social Networking - (LinkedIn, Facebook) Wiki Sites - (Enable Users to collaborate content, Wikipedia)

Importance of Content Credibility

CC helps will cause audiences to make decisions about what information they want to consume

5 "C" Attributes of Content

Clear, Complete, Correct, Considerate, Convincing

Asynchronous Communication

Communication that can be read and replied to when convenient, like Tweets and status updates.

Synchronous Communication

Communication that requires that both the sender and receiver be available at the same time, like Instant Messaging.

What design principle is the key to attracting attention?

Contrast

What does the acronym CARBS stand for?

Contrast, Alignment, Repetition, Balance, Spacing

What part do the following principles play in design: contrast, alignments, repetition, balance, and spacing?

Contrast-This is the key to attracting attention Alignment- Repetition- Balance- Spacing-

What is the difference between demographic and psychographic analysis?

Demographic is about who the audience members are (occupation, socio-economic status, religion, ethnicity, age etc) while psychographic is why people do what they do (beliefs, attitudes, opinions)

List three categories of factors to consider in audience analysis

Demographics, psychographics and knowledge

What is message richness?

Describes the level of communication through the amount of message aspects. Face-to-face is the most rich because verbal, nonverbal and visual messages are exchanged. Long-distance video conferences and then a phone call are next. Emails are the least rich because they lack visual, and immediate verbal/nonverbal feedback.

When would you use a direct approach? An indirect approach?

Direct approach for good news or routine messages Indirect approach when you think it would be best to condition the reader's mind before giving the main message (bad-news)

How can you determine the complement of a color?

Each color's complementary color is the color directly across the color wheel.

List 2 general categories of factors to consider in context analysis

External and internal factors

What is reverse outlining? When is it used?

Extracts an outline from existing text. Useful when evaluating structure of existing text.

cohesion

Focuses on specific words that clarify the relationships among the ideas. Occurs both within and between ideas.

What is the difference between free listing, free writing, and summary writing?

Free list- unstructured listing of information you think might be appropriate to include in the message Free writing- create full sentences instead of just a list Summary writing- structured because you write in the summary in the sequence you would plan to follow in the final document

Regarding slide layout, what is meant by the terms "front door" and "path"?

Front door-a visually dominant object or text item that you want your audience to notice first. Path-The clear and obvious pathway through the remainder of the slide, generally following the natural reading trail.

What is a question heading? When should it be used?

Headings that help emphasize issues being considered and provide a useful guide for readers who want quick answers to specific questions. (The headings ask questions and the text provides the answers to those questions.)

What words are represented by the acronym HATS?

Headings, Art, Typography, Spacing

What is the difference between the inclusion and exclusion of structure tests?

Inclusion (presence)- Given the title, are all appropriate items included, if not add them in Exclusion (absence)- Give the title or heading. are all inappropriate items excluded?

3 main purposes of Social Media

Informing, Persuading, and and Building Relationships

What are the three "I" rules to remember for including visuals in text?

Introduce, Insert, Interpret

Why should you not place large amounts of text in all capitals?

It is extremely difficult to read.

Where should the miscellaneous data be shown on a pie chart?

Last

What is a pictogram? How does it compare with bar charts?

Like bar graphs, bit instead of showing a bar, a pictogram uses small visual symbols that are easily recognizable and that clearly represent the subject.

Explain ethos, logos, and pathos

Logos: appeal to rational and persuades through logic Ethos: appeal to ethics to persuade one of character/credibility of persuader Pathos: appeal to the heart and persuades through emotional responses

What is a mind map? How does it differ from a traditional top-down outline?

Mind-Map is a top down process that is a graphic representation of the information through visuals and text, like a spider web and much more flexible. Traditional top-down outline deals with text only.

Should you create an outline for all written messages? why or why not?

Not really. The shorter and simpler the task, the less need there is a for a formal outline. The bigger a message, the more useful an outline can be.

OABC

Opening, Agenda, Body, Closing - It's a more generic, easy-to-remember pattern that fits in almost all long messages

CLOUD

Organization - Paragraph structure and placement Unity - Unifying sentences in a paragraph Coherence - Ensuring that sentences flow logically from one to another Development - Providing adequate information to support the topic sentence Length - Avoid writing long paragraphs difficult to read

What are widows and orphans? Why should they be avoided?

Orphan-a paragraphs first line left by itself on the bottom of a page Widow-a paragraph's last line left by itself at the top of a page. A heading should always be followed by at least two lines of text before a page break.

In photography, what is the rule of thirds?

Place the subject at one of the places where the lines intersect (on the third point) rather than right in the middle of the photograph.

Give an example of a positive and negative appeal

Positive- focuses on benefits to be gained (tangible or intangible) Negative-what a person can lose (tangible or intangible)

What is the difference between positive and negative correlation?

Positive-when one factor goes up, the other also goes up Negative-when one factor goes up, the other goes down.

Explain primary, secondary and tertiary audeinces

Primary- the person you are writing to Secondary: people who also need to know or want to know info you are sending Tertiary- people whom you don't know about but who might receive your message through digital sharing by members of the primary or secondary audience

4 types of Agendas

Quantify, Identify, Organize, Symbolize - No not always needed in every written message

What is color value?

Refer's to a color's relative darkness or lightness.

Describe the difference between serif and sans serif fonts.

Serif- they have little finishing marks at the end of their strokes to make each letter more unique and easy to recognize. Sans serif-this font is without the distinguishing flourishes.

What is a shade? a tint?

Shade-adding black to a color Tint- adding white to a color

Reccomendations

Suggestions of ideas to help solve or resolve problems stated in the Conclusion

What is the difference between symmetrical and asymmetrical balance?

Symmetrical balance is when everything is perfectly and evenly balanced out. Asymmetrical balance refers to a design that has dissimilar elements but still appears balanced, dividing a picture in half won't have the exact same elements however the elements they do have are varied and seem to balance one another out

Explain two guidelines for photographing people outdoors on sunny days.

Take pictures with the sun shining on the front of the person. Use camera flash to reduce the darkness of the shadows that the sun creates on their faces.

Indirect Approach Message

The need to give some explanatory details before the main message

What do the initials RGB and CMYK have to do with color?

They are common color models-these combine a small set of primary colors in varying amounts to produce secondary hues.

What are the two main headings factors to remember?

They are signposts and they reveal structure.

What is a scatter-plot chart?

They are used to plot two sets of data such as person's weight and height. Scatter plots show how one variable correlates with the other.

3 Guidelines of writing SM Content

Timing, Location, and Channel

What are the three main purposes of business messages?

To inform, to persuade or to build relationships of trust

What is the difference between top-down and bottom-up outlining?

Top-down: categories to details (obvious structure) Bottom-up: details to categories (not obvious structure)

Pattern for Writing Bad news message

Use an indirect approach, not natural OABC Outline

Describe two ways to achieve good contrast between the color of text and the background color.

Use highly contrasting color values. Use warmer colors for the text and cooler colors for the background color.

Describe the differences between vector and raster graphics.

Vector- images that are made up of basic geometric shapes and lines and are created by a mathematical formula inside the computer. These retain the same resolution as you reshape the image. Raster- images that are comprised of rows and columns of tiny pixels. Each pixel can be a different color. These files are larger and better quality. They cannot be enlarged without loss of resolution.

Why does color value matter in creating slides?

When deciding on the text and background color for a slideshow, use highly contrasting values. This determines how easily the text can be read.

What is a T-chart used for?

When you are trying to decide whether to do something or not. It is a simple but useful two column table.

Describe two limitations of pie charts.

You can't compare two sets of data with pie charts and the human eye doesn't distinguish between the size of two similar areas.

What is a flow chart? How is it used?

a graphical representation of the steps involved in some process. They help in the analysis of work flow. They are also used in computer programming to show the logical steps of software and for drawing concept maps.

What is an infographic? What is its purpose?

are typically comprised of multiple graphs and explanatory text that combine to communicate a message in a highly visual way.

What are the 2 broad categories of sequencing?

chronological or non-chronological

Why Indirect Approach for Bad news

enable you to prepare, or condition the reader's mind before giving the bad news, to minimize shock

Which text alignment should be used with most office documents?

left alignment

Direct Approach Message

main message or idea coming first and any supporting details coming afterward

What segments are in a decision table?

provides for decision factors, for factor weights, and for all options

Conclsions

restates the facts or opinions previously discussed in the written message

coherence

systematic progression from one related idea to the next. Logical and rational interconnection of ideas.