Media Ch 7 Quiz

The Life of an American Fireman is considered the first _____.

American narrative film

Which is NOT true of documentary film?

It is limited to newsreels.

Which statement best reflects Hollywood's place in the global film industry?

Its movies play on the most screens and draw the biggest box office receipts around the world.

Which of the following studios is NOT part of the "Big Six"?

Lionsgate

Who was a key player in helping to elevate the professional and financial status of actors?

Mary Pickford

Who was NOT involved in developing a system of projecting moving images?

Meilies

What does your textbook mean by "home entertainment is also getting smaller"?

More people are watching movies on the smaller screens of portable devices.

What was one way that the movie industry fought against the growing popularity of television?

Movies started focusing on more serious and controversial topics that television didn't encourage.

What was a reason for the decline of the release of foreign films between 1966 and 1990?

Multiplex owners didn't want to screen them because they have smaller profit margins than mainstream U.S. films.

What controversial movie produced in the silent film era was the first blockbuster?

The Birth of a Nation

Which of the following was a characteristic of the nickelodeon?

The admission price was a nickel. b. They were often converted storefronts made to look like vaudeville theaters. c. They often had a piano player add live music to the movies. d. Large, hand-painted posters advertised the movies of the day. e. All of the options are correct.

Why did the audience step back from the screen at Edison's first public showing of the vitascope?

The images of crashing waves were so realistic, they didn't want to get their feet wet.

Which of the following statements is true of the movie industry's relationship with the Internet?

The movie industry embraced the Internet quicker than the music industry did. b. Many movies now have Twitter and Facebook pages in addition to Web sites. c. YouTube revamped its site to be more commercial film-friendly. d. The Internet has been known to significantly boost a film's popularity. e. All of the options are correct.

Which of the following statements about today's major U.S. film studios is true?

They are so dominant worldwide that some fear they stifle local cultures and film industries.

What was Hollywood's initial reaction to the VCR?

They tried to stall its arrival, even suing to keep people from recording movies from television.

Started by Edison, the first film monopoly was known as the _____.

Trust

The _____ system recorded sound on film and became the talkie standard.

Warner

Which of the following best describes the term genre?

a category of film in which certain types of plots and characters appear over and over

Which of the following is a characteristic of an indie film?

a. made on a shoestring budget b. relies on local non-studio settings c. typically shown in campus auditoriums and film festivals d. uses crews made up of friends and students All of the options are correct.

How did Adolph Zukor seek to control production?

by signing actors to exclusive contracts

Which of the following is NOT a way studios make money?

concession sales

What does the term vertical integration refer to?

controlling the production, distribution, and exhibition of films

What does the term consensus narratives refer to?

cultural products that become popular and provide shared cultural experiences

What did studios do in an effort to win back audiences in the 1940s and 1950s?

dealt with more serious subjects b. improved the quality of the picture and sound c. experimented with gimmicky promotions d. challenged the Motion Picture Production code regularly e. All of the options are correct.

Who is typically considered the "auteur" of a film?

director

The three basic divisions within the film industry are production, distribution, and _____.

exhibition

What is Edwin S. Porter known for?

experimenting with film editing and narrative film

The practice of loaning out movies for a share in box-office revenue is known as _____.

film exchange

Early silent films most appealed to _____.

immigrants, because silent film transcended language barriers

The House Un-American Activities Committee (HUAC) did which of the following?

jailed the Hollywood Ten for refusing to cooperate with a communist witch-hunt

Who owns the majority of Hollywood studios today?

large global corporations

Which of the following has digital filmmaking made possible?

lower production costs b. opportunities for independent filmmakers c. easy distribution of film via the Internet d. the ability to see camera work instantly e. All of the options are correct.

The very first movie theaters were known as _____.

nickelodeons

In 1948, studios lost the right to do what?

own theaters

What are the three basic divisions of the film industry?

production, distribution, exhibition

Louis and Auguste Lumiére developed a _____.

projection system

Which of the following best describes synergy?

promotional tie-ins within a corporation's own companies

Cinema verité is a style of filmmaking that _____.

shows events in a gritty, realistic manner

Adolph Zukor took his experience fighting against an attempted movie industry monopoly and _____.

spent years developing his own methods for controlling the film industry

The production and marketing of a soundtrack by a studio-owned record label is an example of what?

synergy

The Hollywood Ten was a name for the _____.

ten filmmakers who were jailed in the late 1940s

Which of the following is NOT a characteristic of the film noir genre?

tension between the wilderness and the city

What did the strategy of block booking enable studios to do?

test-market new stars without taking on too much financial risk

The Motion Picture Patents Company was _____.

the first attempt at a movie industry monopoly

Which of the following affected movie ticket sales?

the migration of the public to the suburbs

Movie theaters in the 1940s and 1950s lost many audience members to _____.

the suburbs

The Great Train Robbery (1903) introduced _____.

the western genre

The Paramount decision called for an end to _____.

vertical integration

Edison invented a projection camera called the _____.

vitascope

About _____ of Hollywood films fail to make money at the domestic box office.

80 to 90 percent