Merchandising Lesson 3.3

Casket rack

A device upon which two or three caskets are placed, one on top of the other for display or storage.

World approach

A method of casket presentation in which caskets are grouped on the basis of materials; e.g. all copper caskets in one group, all wood caskets in another group, etc.

Church truck

A wheeled collapsible support for the casket, used in the funeral home, church, or home.

Consecutive method

Placing caskets in the selection room in their order of increasing or decreasing value.

Indirect lighting

Reflected illumination of an object.

Fluorescent lighting

The illumination produced by a tubular electric discharge lamp; the fluorescence of phosphors coating the inside of a tube.

Incandescent lighting

The illumination resulting from the glowing of a heated filament.

Indirect selection room procedure

The method of selling caskets whereby the funeral director does not stay in the selection room during the selection process.

Direct selection room procedure

The method of selling caskets whereby the funeral director remains in the selection room throughout the selection process.

Casket stand (aka Casket standard)

The stand or support upon which a casket rests in the selection room; aka Casket standard

Demonstration group (aka Educational group)

Three or four caskets utilized to educate the selecting party regarding the elements of casket construction; aka Educational group

Fractional

Use of portions of caskets (1/2, 1/4, or 1/8) in the selection room rather than full-sized caskets

Direct lighting

Illumination directly shining on an object.