Meta Digital Marketing Associate Exam

Creative Hub

A digital marketer is preparing to start a new campaign on Instagram. The marketer does not have a creative team to edit the images (1x1) to fit the size of stories (9:16).Which Facebook tool should be used to create mock-ups and edit the images to run ads that fit all placements?

Awareness Sales

A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer.Which two ad objectives are appropriate for this brand?

Conversions

An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook.Which KPI should the company use to evaluate campaign success?

Sales

An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site. Which campaign objective should the company use to accomplish this goal?

Custom Audience

An ecommerce brand needs to retarget customers who visited their website within the past 30 days.Which type of audience should the brand use to accomplish this goal?

Visit business website

What action does a business want its customers to take if it selects Traffic as its campaign objective?

Make a purchase

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Lead Generation

A car brand launches a new model and needs people to sign up for a test drive. The brand asks their agency to prepare a Video Views campaign to showcase the car's features.Which type of campaign should the agency recommend?

Lead Generation

A car dealership is launching a new campaign to obtain a new client list for sales representatives to use for outbound prospecting calls.Which objective should be used to meet this goal?

Store Traffic

An apparel brand wants to use a video creative in their new campaign to boost foot traffic to different stores in the city.Which objective should the brand choose?

The Ad Set tab within Ads Manager in the Amount Spent column

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set.Where can this be found?

Turn on Campaign Budget Optimization

A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach. What should the business do to improve delivery?

Create a campaign with the Conversions objective

A business wants to acquire new customers and increase sales.Which strategy should the business select?

Sales

A business wants to generate valuable actions on its website.Which campaign objective should the business select?

Facebook Page Inbox Business Suite

A business wants to reply privately to a customer's message.Which two solutions can the business use?

Carousel

A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages.Which ad format should the brand use?

Engagement

A brand has a new goal to get more people to see, share, like and comment on individual posts on Instagram and the Facebook App.Which campaign objective is appropriate for this brand?

Adjust the video format and length to guarantee a better experience on mobile.

A brand is planning an upcoming campaign that will include a 30-second TV ad and video ads on the Facebook family of apps. The brand wants to run the same video asset from TV on the Facebook campaign.What should the digital marketing associate recommend?

Run a Split Test at Creative level

A brand is working with two different creatives: one with a clear Call To Action and the other with no Call To Action. The brand needs to confirm which creative drives more sales with a lower cost.How should the brand determine this information?

The appropriate ad objective

A brand launches a new website and wants to encourage people to visit it.

Create a clear business objective (What, Who and Why)

A brand needs to set up a new channel for customer care in Messenger. Which step should the brand take first?

Keep videos short and attract attention early Use consistent visuals

A brand wants to enhance their company's Instagram profile to help potential customers remember their products or services.Which two best practices should the social media manager use to create engaging brand content for Instagram?

Messenger

A brand wants to increase customer acquisition and provide customer service with automated responses.On which app should the brand conduct business?

Time and day

A brand wants to show ads at certain times.How should the brand schedule ads?

Ad on Facebook

A brand wants to use a video to reach a wider audience and generate website visits.Which of the following options would provide the best results?

A Page post on the Facebook App

A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?

Collection

A business wants to sell products online.What ad format displays both a video and a product?

Use native elements, such as sticker, poll and emojis Create short videos (less than 15 seconds) and vertical Use lettering motion to capture attention

A large campaign for a brand will launch next month. A team is preparing the creative assets to run ads on Instagram. Guidelines must be shared with the creative team.Which three guidelines are considered best practices for Instagram feed and stories? (Choose 3)

Estimated Daily Results

A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign.What should be used?

Reach objective on Instagram Stories, Instagram feed and Facebook Feed

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 interested in food and dining. The client has two types of creative: a ThruPlay video and a six-second video.Which objective and placements should the client use?

Video Plays

A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression.Which metric should be used to measure success?

Brand Awareness Reach

A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer?

Women ages 18-35 in London who like vegan shoes

A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people.What target might explain the low reach number?

Slideshow

A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use?

Lead Generation

A store begins an online newsletter to share updates and new inventory.The store needs to encourage interested people to join the email list.Which ad campaign objective should be used?

Leads

A window washing company delivers a campaign to generate sign-ups for its email marketing.Which metric should the company use to evaluate the success of the campaign?

Website

After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta pixel?

Create a 15-second video ad that is vertical with the content used on TV.

After years of advertising on TV, a branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect the brand with customers. The TV ad lasts 30 seconds.What is the best creative approach to run this campaign?

Ad set level

An advertiser is about to deliver a campaign on the Facebook App.Where should the advertiser navigate to in Ads Manager to include Instagram in the campaign?

Ad Recall Lift

An advertiser is using the Awareness objective.They want to maximize the total number of people who will remember seeing their ads.Which optimization for ad delivery should they choose?

Ad set level

An advertiser recently installed the Meta pixel on its website.At what level should the advertiser choose the conversion event optimization?

Manual Placements

An advertiser wants to choose only Facebook feed to run ads. Which option should the advertiser use?

Ad account level

An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level should they view to see these results?

Reach new customers

How does Facebook help businesses increase sales?

Campaign, ad set, ad

In what order is an advertising campaign created on the Facebook App?

Page post Page Insights

On a business Page within the Facebook App, where can a business review results for its boosted posts?

Lifetime budget

To activate the ad scheduling feature, which setting should you select?

Different Placements, Specific Objectives, Creative Control and advanced targeting capabilities

What are the main benefits of using Ads Manager instead of boosting page post?

New Audience, Custom Audience, Lookalike Audience

What are the three types of audiences that can be created in Ads Manager?

Ads Manager Toolbar Experiments Tool

What are the two main ways to create a split test?

Reduce cost per action due to increased event matching Improve measurement of ad performance

What are two benefits of implementing the Conversions API in addition to the Meta Pixel?

It gives the ad delivery systems increased flexibility to find the best results It typically generates the most efficient use of budget and helps control costs

What are two benefits of selecting automatic placements?

Administrator Advertiser

What are two roles available to manage an ad account?

Run contests and giveaways Go live more often

What are two ways that a social media manager can engage existing Page followers?

Create a space for people to communicate about topics and interests related to the business

What can a Facebook group help a business do?

Impressions

What can an ad account be charged for on Facebook?

Content disappears after 24 hours

What feature is unique to Stories on Instagram and the Facebook App?

Create campaigns with multiple ads

What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page? 113

Ads can reach a more specific audience.

What is a benefit of using an ad instead of a regular Page post on the Facebook App?

An image within the ad focused on individual body parts

What is a reason that an ad would be rejected on the Facebook App?

Both require budget to be shared with a wider audience

What is a similarity between a boosted post and an ad on the Facebook App?

The overall limit on the amount of money an ad account can spend

What is an account spending limit?

It works well in areas with limited connectivity

What is an advantage of the slideshow format when you design a mobile creative?

The number of people who have seen a post through unpaid distribution

What is organic reach?

Create all ads within the same ad set, use Advantage+ Placements

What is recommended when using multiple creative formats such as image and video assets in one campaign?

Switch a personal profile to a business account

What is the first course of action required to establish a business presence on Instagram?

Align the business goal to an ad objective

What is the first step of the campaign creation process in Ads Manager?

Create a Page

What is the first step required to establish a business presence on the Facebook App?

The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.

What is the main difference between the Traffic and Conversions objectives?

Ad

What is the only level within a campaign where a budget cannot be specified?

Reach people who are more likely to engage with the post

What is the purpose of boosting a post versus a traffic objective in ads manager?

Data Hashing

What transforming information in a customer list is turned into randomized code?

Use hashtags, locations and likes, and comment on photos that people have tagged the business in.

When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business?

Audiences

Where can an advertiser create a Custom Audience or lookalike audience?

Ad

Where in Ads Manager can a business select different creative assets for specific placements?

Ad account settings

Where is the option located to change currency?

Business website

Where is the pixel installed?

Groups

Which Facebook App solution can help to create a sense of community with an audience?

Page

Which Facebook App solution enables public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Conversions

Which Facebook campaign objective should be selected to generate sales on a website or app?

Direct

Which Instagram surface allows a business to connect with individuals or groups of people?

Ad Set Schedule

Which advanced scheduling option is available when a lifetime budget is selected?

Facebook pixel

Which element is required to create a Custom Audience from website visitors?

Add a video

Which feature is available for a Page post?

Facebook App

Which of the following apps can be used to view Ads Manager on mobile?

Access reports

Which of these is an ad account permission granted to the analyst role?

Messages

Which of these is part of the Consideration objective category?

Custom Audience

Which option is best to reach existing customers?

Adding "or" statements to detailed targeting

Which scenario would further expand an audience's size?

Asset customization

Which tool can be used to personalize the creatives by placement in a campaign?

Meta Pixel Conversion API

Which two Meta business solutions should be the main source for signals on campaigns? (Choose 2)

Send messages as the Page Remove and ban people

Which two actions can be performed by the Page moderator on a client Page?

Review the ad policies for common mistakes Edit the ad and resubmit it for approval

Which two actions should an advertiser take when an ad is rejected?

Feed Stories

Which two ad placement options are available in Instagram?

Bid Amount Ad Placement

Which two settings can you change at the ad set level?

Daily Budget

Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day?

Reels

Which type of short-form experience is made by creators on Facebook and Instagram?

People who have a similar profile to an existing audience

Who do businesses try to reach with a lookalike audience?

To reach the appropriate audience To measure the results of an ad across devices

Why would an advertiser install a Meta pixel?