MGMT 355 Exam 3

Use effective color strategically to:

-Convey the level of formality -Associate your presentation with branding or idea -Emphasize components of your presentation

Respond genuinely:

-Do not use a template or generic message. -Do respond personally.

Designing Effective Slide Content:

-Use engaging text with one idea per slide -Include core ideas for quick scanning and understanding -Develop powerful bulleted lists -Use visuals to enliven content -Present all information honestly

Standard Résumé Parts

1. Identification - contact information 2. Summary Statement 3. Qualifications - work experience, education, and special skills

Using LinkedIn to expand on your résumé:

1. Include a professional photo. 2. Write a persuasive headline below your name. 3. Use keywords for which recruiters might search. 4. Provide links to visual and written work.

Using LinkedIn as a job search tool:

1. Increase your network in all directions. 2. Ask for recommendations from your connections. 3. Update your status regularly.

Organizing Your Presentation - The "Carnegie" Technique

1. Introduction - "Tell the audience what you are going to tell them . . ." 2. Body - " . . . then tell them . . ." 3. Conclusion - " . . . and then tell them what you have told them."

Content marketing

A technique for persuading customers by providing them valuable information without trying to sell them anything.

Valuable:

Focus on topics that are related to your business—and that your audience will find interesting and useful.

Interactive:

Give your audience something to do or a reason to respond.

Contributors

Who is responsible for posting content?

Businesses can get additional benefit by using social media to:

1. Build goodwill 2. Persuade 3. Control the spread of bad news

On all platforms, social media content is most effective when it is:

1. Casual and conversational 2. Valuable 3. Original 4. Passionate 5. Interactive

Use social media to control the spread of bad news:

1. Have a defense plan in place 2. Respond quickly 3. Respond genuinely

Cover Letter Writing Tips:

1. Don't tell them what you can do, tell them what you can do for them! 2. Use fresh language 3. Avoid overuse of the I/Me/My's 4. Sound confident 5. Tailor (some) information for each letter 6. Convey a positive attitude 7. Don't apologize for shortcomings 8. Keep it brief 9. Introduce and bullet your top 3 - 5 achievements 10. Proofread

Delivery Tips AFTER:

1. Handle Q&A effectively 2. Distribute handouts 3. Seek feedback

For an effective introduction:

-Capture the audience's attention -Establish rapport with audience -Present the purpose statement and preview major points

Twitter: Be short and focused

-Choose keywords strategically -Gather followers by writing posts worth reading -Keep it short to ensure the greatest exposure -Put the key idea first -Keep the message simple -Use hashtags -Follow up

Blogs: Offer insights, advice, and information

-Find a focus -Offer value to your audience -Do not tout your business -Avoid controversial topics -Write a great headline -Add images and good formatting -Make it conversational -Encourage comments, subscriptions, and sharing -Set a schedule for publishing

Analyze

-Goals -Audience (followers) -Social media platforms -Timeline for content -Content -Contributors -Monitoring, reporting, and responding

Special Skills

-Include leadership roles, volunteering, community service, etc. -Create separate section if any of the above is very extensive -Stick to job-related items -Chose heading most appropriate for you: ex: "Unique Attributes"

Benefits of Compelling Visuals:

-Increase retention from 14 percent to 38 percent -Reduce the time required to present -Increase likelihood of speaker meeting goals by 34 percent -Increase group consensus by 21 percent

Education

-List degree, major, school, grad date -Include overall and/or major GPA if >3.0 -Include honors and achievements -Include internships and study abroad

For an effective conclusion:

-Make it your best line or most dramatic statement -Tie closing to introduction for unity -Practice close for smoothness and confidence -Smile and accept audience's applause

Facebook: Post strategically

-Post daily but not excessively -Take advantage of social media prime time -Diversify content to keep things lively -Be brief -Be visual -Reward your audience -Value your audience

For an effective body:

-Provide support in an easy-to-understand form -Provide relevant statistics -Use quotes from prominent people -Use jokes and humor appropriately -Use interesting anecdotes -Use presentation visuals that are compelling and clear

Identify Your Purpose:

-Say to yourself, "At the end of my presentation, the audience will . . ." -What is the basic message I want the audience to remember? ("central purpose")

Informal Presentations aka "Oral Briefings"

-Short update in a meeting -Hallway conversation -Sales pitch

Formal Presentations

-before you begin: 1. Identify Your Purpose 2. Know Your Audience 3. Assess Your Medium Options

How can businesses plan, implement, and evaluate a social media strategy?

1. Analyze goals, audience, and social media options to develop a social media strategy 2. Compose effective social media content to implement the strategy 3. Evaluate the success of your social media efforts

Plan for a question-and-answer

1. Anticipate questions 2. Thank the asker 3. Restate the question 4. Make eye contact 5. Give concise, thorough responses 6. Ask the asker "have i answered your question?

Have a defense plan in place:

1. Assess your risk for negative comments and think about who might post them. 2. Ensure that you catch problems quickly by monitoring all mentions of your brand and company on all social media outlets. 3. Ensure that employees who monitor social media are empowered to respond.

Be strategic in YOUR social media communication:

1. Be visible 2. Be valuable 3. Be prudent

Use social media to persuade:

1. Build credibility by providing valuable content 2. Use persuasive techniques to appeal to emotion

Facebook tips:

1. Know that even if Facebook is not your primary social media site, it may be your target employers'. 2. Revise your profile to reveal both your professional brand and positive work traits. 3. "Like" and interact with companies you want to work for. 4. Expand your connections by sending friend requests to people you meet professionally. 5. Check Facebook frequently to ensure friends have not posted questionable content/pictures about you.

Using Effective Space Design and Typography:

1. Limit amount of text on slide - 4 words in title and 7x7 rule for body of slide 2. Use graphic devices for attention and separation - borders, boxes, shadows, lines, and bullets 3. Use left alignment of text usually 4. Use Capital letters Sparingly 5. Omit punctuation at end of bulleted items 6. capitalize first letter of bullets 7. Choose interesting, professional, "sturdy" fonts 8. Vary font face and size for emphasis

Analyze your strengths and skills:

1. Make a list outlining your experiences—begin each point with an active verb 2. Identify coursework, extracurricular activities, and passions 3. Recognize your weaknesses 4. List your Points of Parity (POPs) and Points of Difference (PODs)

Vocal Qualities:

1. Phonation — production and variation of voice 2. Pitch — highness or lowness of voice; variation of pitch is desired 3. Volume — loudness of tones; need to be easily heard and use variation 4. Rate — speed at which the words are spoken; use pauses for emphasis and variation is again the key

Delivery Tips BEFORE:

1. Prepare thoroughly 2. Maximize effectiveness of aids 3. Dress appropriately to increase professionalism and build confidence 4. Practice, but don't rehearse 5. Discover problem areas 6. Place extra effort practicing opening and closing 7. Arrange for a lectern/podium if you need one 8. Have water available

Use social media to build goodwill:

1. Provide quick responses to questions and concerns. 2. Provide useful information that audiences want and need. 3. Build a positive online community.

Team Presentations - Good Advice

1. Select a winning team 2. Agree on purpose and schedule 3. Plan seamless transitions 4. Deliver and field questions as a team 5. Assist each other along the way

Delivery Tips DURING:

1. Stand tall, shoulders to audience, good posture, knees flexed 2. Smile genuinely 3. Maintain consistent, varying eye contact 4. Use hand gestures purposefully 5. Keep hands at side or rested on podium when not gesturing 6. Keep to time limits communicated 7. Move from behind podium if comfortable 8. Watch audience for cues on pace, interest level, complexity 9. Implement everything you learned about vocal qualities 10. Announce timing of Q & A

Analyze your options for finding job opportunities:

1. Target specific employers 2. Register with job-search sites 3. Develop professional and personal networks 4. Use social networking outlets 5. Take advantage of Winthrop opportunities 6. Register with career centers 7. Search employment advertisements and job banks 8. Join professional organizations 9. Develop professional and personal networks 10. Use social networking outlets

Work Experience

1. Title, company name, dates employed, primary responsibilities, and (most importantly) key accomplishments 2. Order by impressiveness 3. Try to match key words from job posting 4. Eliminate the I/Me/My's 5. Use action verbs & positive adjectives 5. Quantify anywhere possible

Summary Statement

1. Traditional Objective - create a general one and tailor for each job applied for 2. Qualifications Summary - solid option for traditional students 3. Professional Profile - also called "Career Summary" - for those with extensive experience

Speaking to Culturally Diverse Audiences

1. Use simple English 2. Avoid acronyms 3. Avoid expressions 4. Enunciate carefully and speak slowly 5. Use humor cautiously 6. Seek feedback 7. Consider culture's preferences

LinkedIn tips:

1. Using LinkedIn to expand on your résumé 2. Using LinkedIn as a job search tool

Résumé Writing Tips

1. design/template that matches your personality 2. Use neutral-color paper for resume and cover letter 3. Use attention-getting headings 4. Use bullets 5. Choose font types that are visually pleasing, professional, and appropriate 6. font sizes that are easy to read 7. Be 100% honest 8. Emphasize key points and headings by varying font sizes 9. Maintain consistency in spacing, indenting, punctuation, etc. 10. Center pages 11. Limit to 1 page 12. Choose a format that highlights your strengths: a. Chronological résumés emphasize work experience b. Functional résumés emphasize skills

Functional Resumes

1. going from most to least important 2. relevant work experience, education, and special skills, and honors/activities would be listed 3. Ideal for candidates who have major gaps or are changing careers

Chronological Resumes

1. starts with present and goes backwards in time 2. Ideal for candidates who have minimal gaps or for most "traditional" students 3. majority of resumes are this type

What should you analyze before starting your employment search?

1. your own career goals and experiences 2. your strengths and skills 3. options 4. your professional brand

Interview

A goal-oriented conversation in which interviewer and applicant exchange information

Know Your Audience:

Analyzing your audience helps you develop content.

Original:

Audiences appreciate a new point of view, new insights on a topic, or new information they can use.

Passionate:

Before you can motivate your audience to care about your topic, you need to care about it yourself.

Assess Your Medium Options:

Consider what tools you want to use and what materials you can provide to help your audience understand your message.

Be visible:

Create online content (a blog, online résumé, e-portfolio, or video résumé) that anyone can access without having to link to you or "friend" you.

Be valuable:

Emphasize your accomplishments and post content your audience will find valuable/enjoyable.

Timeline for content

How often should you post on social media?

Respond quickly:

If you respond quickly, most of your audience will read your explanation before they see the original bad-news message.

Casual and conversational:

Social media content is often less formal than a typical business message.

Résumé Writing Approach

Take these necessary steps (ACE): a. Prepare a rough draft b. Revise it over and over and over c. Engage talented proofreaders

Scarcity

The more exclusive the offer, the more valuable your audience may perceive it to be.

Consistency

These businesses are willing to take a loss on the first sale to entice customers to make a commitment to purchase and use the company's products or services.

Be prudent:

Understand that your social media world is a "greenhouse".

How do you compose an effective cover letter?

Use Attention, Interest, Desire, and Action (AIDA): -Gain attention at the beginning of the message -Build interest/desire with keywords: ex: How do your skills fit the employer's needs?

Use Effective Visuals:

Use graphs to show relationships between numbers and the meaning of data

References

Use past or present employers, work peers, college professors/administrators

Content

What kind of content best supports your goals?

Social media platforms

What social media platforms should you use to reach these audience?

Social Proof

When consumers click they see the number of deals other consumers have purchased so far—the more people who buy the deal, the more valuable the deal is perceived to be.

Audience (followers)

Who are you trying to reach?

Monitoring, reporting, and responding

Who will be responsible for reading posts and replying on behalf of your company?

Goals

Why is your company communicating by social media? Which of these goals are you aiming to achieve?

Cover letter

a message highlighting your relevant skills and persuading an employer to spend time reviewing your résumé.

Handouts

documents distributed to the audience during or after the presentation.

Nonwords:

fillers like errr, uhhh, like, okay, and...

Use Twitter to:

get interesting information and news to your followers.

EVALUATE the success of your social media efforts:

goal #1 - increase conversation about your business or product goal #2 - attract new customers goal #3 - build community and manage your business's reputation

Use blogs for:

ideas that require more development, and pay careful attention to design.

Use Facebook for:

longer messages, but keep posts relatively short (between 100-250 characters) to increase engagement.

Impromptu

no advance notice

Reciprocity

offers the promise of a free purchase if you reciprocate and share a link to the deal with three friends who ultimately purchase the deal.

Pronunciation:

pay attention to corrections and use the dictionary to improve

Liking

persuades consumers to like buying on the site by offering deals that people want and by being humorous.

Articulation:

smooth, fluent, and pleasant speech. Don'ts: - Dropping word endings -Running words together -Imprecise enunciation

The goal of the interview is:

to get the interviewer to offer you a job

The goal of your resume is:

to get the reader to invite you for an interview

The goal of your cover letter is:

to get the reader to look at your resume

Extemporaneous

written (though not in detail), practiced, and then delivered with the assistance of brief notes or visual aids

Scripted

written ahead and read word for word

Memorized

written ahead, rehearsed, and presented verbatim without notes