MGMT Ch. 12 "Managing Organization Change and Innovation"

"Innovation that improves user experience" (Internal/External)

Internal

"Desire for outcomes associated with status quo" (For/against change?)

against change

"Influence of a change agent" (For/against change?)

For change

"Differing opinions of the situation" (For/against change?)

against change

Case study: The change at the top did not signal an injection of "new blood," however, as founder and former CEO Jack Dorsey took the reins. After a continued rough patch in the mid-2010s, Twitter's stock price recovered sharply in 2018 and substantially maintained that higher level for the next couple of years. According to the case study, which of the following are likely reasons Twitter changed its executive leadership? Check all that apply.

-Twitter needed to respond to the concerns of investors. -Twitter needed new leadership to better establish a strong value proposition for users. -Twitter faced increased competition from companies such as Facebook.

Which of the following is the most important reason for Twitter to change in response to changes in its business environment?

Change will help Twitter become more successful in the future.

"Laws affecting the industry, such as internet neutrality legislation" (Internal/External)

External

"Pessimistic forecasts by industry analysts" (Internal/External)

External

If Twitter never changed its strategies or organizational design, which of the following would be most likely to occur?

Twitter would become a less successful company.

Twitter experienced ________ ________ when it made the substantive modification in its leadership.

organization change