Microeconomics Chapter 13: Monopolistic Competition and Oligopoly
Oligopolistic behavior implies that oligopolists prefer competition
through product development; through advertising
(prisoner's dilemma)
A classic example of mutual interdependence and game theory.
product differentiation
A distinguishing feature of monopolistic competition (compared to pure competition). Can include differences in product attributes, service, location, brand names and packaging, and some control over price.
oligopoly
A market dominated by a few large producers of a homogeneous or differentiated product. Considerable control over prices (because of their "fewness"). A market structure in which a few firms sell either a standardized or differentiated product, into which entry is difficult, in which the firm has limited control over product price because of mutual interdependence (except when there is collusion among firms), and in which there is typically nonprice competition. So each firm is affected by the decisions of its rivals.
monopolistic competition
A market structure in which many firms sell a differentiated product, entry is relatively easy, each firm has some control over its product price, and there is considerable nonprice competition.
Herfindahl index
A measure of industry concentration. This index is the sum of the squared percentage market shares of all firms in the industry. Generally, the lower the HI, the lower the industry concentration.
mutual interdependence
A situation in which each firm's profit depends not just on its own price and sales strategies but also on those of the other firms in its highly concentrated industry.
Allocative efficiency in monopolistically competitive markets does not occur in the long run because firms will set the price where
ATC = demand to obtain normal profit as consumers demand more of that product and forgo other products reducing optimal societal output.
price leadership
An economic model where a dominant firm initiates price changes and the others in the industry follow the leader.
____ means illegal cooperation with rivals.
Collusion
interindustry competition
Competition between tow products associated with different industries.
collusion
Cooperating with rivals and can benefit the firm. Illegal in the US.
(obstacles to collusion)
Demand and cost differences, number of firms, cheating, recession, new entrants, legal obstacles.
Which of the following are attributes that provide real differences in differentiations between goods and services?
Functional features; design; materials
Firms often merge, forming oligopolies, in order to
Gain greater control over market supply, become a larger buyer of inputs, and increase control over price
Which of the following is true about the oligopolist if rivals match a price cut but ignore a price increase?
Its marginal revenue curve would consist of two segments.
____ ____ is a market characterized by having many sellers, differentiated products, and with ease of entry and exit from the industry.
Monopolistic competition
cartel
Most comprehensive form of collusion. A group of producers that typically creates a formal written agreement specifying how much each member will produce and charge. Output must be controlled in order to maintain the agreed-upon price.
To achieve economic efficiency that reduces the number of resources used but increases the number of socially optimal outputs requires a triple equality. The three components that must be equal are which of the following?
Price, marginal cost, and minimum average total cost
differentiated oligopoly
Produces differentiated products. For example, many consumer goods industries (automobiles, tires, household appliances, electronics equipment, breakfast cereals, cigarettes, and more sporting goods) are differentiated oligopolies. These typically engage in considerable nonprice competition supported by heavy advertising.
homogeneous oligopoly
Produces standardized (homogeneous) products. For example, many industrial products (steel, zinc, copper, aluminum, lead, cement, and industrial alcohol) are virtually standardized products.
strategic behavior
Self-interested behavior that takes into account the reactions of others. How a firm's decisions are based on the actions and reactions of rivals
If a monopolistically competitive firm is producing where its marginal revenue is less than its marginal cost, then the firm Should shut down in the long run Should shut down in the short run Should produce more output to increase profits Should produce less output to increase profits or reduce losses Is maximizing its profits
Should produce less outputs to increase profits or reduce losses.
price war
Successive and continuous rounds of price cuts by rivals as they attempt to maintain their market shares.
(productive efficiency and allocative efficiency)
The firm is producing in the least costly way when P = minimum ATC. The firm is producing the right amount of product when P = MC. Neither is met in monopolistic competition
(oligopolistic industries)
The four-firm concentration ratio must be at least 40%.
nonprice competition
The goal of product differentiation and advertising: to make price less of a factor in consumer purchases and make product differences a greater factor.
Which of the following are shortcomings of the kinked-demand analysis of oligopoly?
The kinked-demand curve explains price inflexibility but not price itself; During macroeconomic instability, oligopoly prices are not as rigid as the kinked-demand theory implies
four-firm concentration ratio
The output of the four largest firms in the industry divided by the total output of the industry. Number reflect national output (sales numbers) and would not be reflective of a localized monopoly. The lower the ratio, the less concentration and subsequently, the more competitive the industry.
excess capacity
The plant and equipment are underutilized because firms are producing below minimum ATC output.
(product variety)
The stronger the product differentiation, the greater is the excess capacity and, therefore, the greater is the productive efficiency. The consumer benefits from a greater variety of products.
game theory
The study of how people behave in strategic situations
(incentive to cheat)
There is an incentive for firms to cheat on their agreement to collude because cheating can result in increased revenues for the cheater.
kinked-demand curve
Used for noncollusive oligopolies to explain their behaviors and pricing strategies.
Oligopolies are comprised of:
a few large producers.
Price leaders make price adjustments
by communicating impending price adjustments to the industry; by establishing a price that discourages new entrants into the industry; infrequently, due to the uncertainty in rivals' response to these price changes.
Entry of new firms into monopolistically competitive industries is relatively easy because
capital requirements are low.
When firms in an oligopoly ____, their payoffs will be greater than that if they did not.
collude
No single model is used to gain insights into oligopolistic pricing and output because of
diversity and complications from interdependence.
Oligopolies typically are not desirable because they
do not achieve allocative efficiency because their price exceeds marginal cost.
Firms in an oligopoly may produce
either a homogeneous product or a differentiated product.
In the graph, the price elasticity of demand is higher ______ above the price of P(0).
elastic
Advertising increases efficiency by
facilitating the introduction of new products; lowering search costs for consumers
A monopolistically competitive firm's demand curve is
highly but not perfectly elastic.
Price leadership in an oligopoly entails a type of
implicit collusion.
Advertising may decrease economic efficiency if it
increases monopoly power.
Compared to pure monopolies, oligopolies
may be less desirable because they are not regulated by government to protect consumers.
A good way to describe ____ competition is that it mixes a small amount of monopoly power with a large amount of competition, while ____ blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among firms.
monopolistic; oligopoly
Monopolistic competition normally consists of 25 to 75 firms rather than hundreds or thousands and involves which of the following characteristics?
no collusion; small market shares; independent action
In the long run, if a monopolistic competitive firm is earning normal profits (breaking even), then it should
not exit the industry because both explicit and implicit costs are covered.
A(n) ____ is a market dominated by a few large producers of a homogeneous or differentiated product.
oligopoly
When measuring industry concentration, the four-firm concentration ratio is the percentage ratio of total ____ (one word) for the four largest firms in an industry relative to total industry sales.
output
Non-____ competition is competition illustrated through product differentiation and advertising.
price
The equality of price and minimum average total cost yields technical ____ efficiency; the equality of price and marginal cost yields ____ efficiency.
productive; allocative
Firms in oligopolistic industries are "price makers" because:
they are few in number.
