MIS 111 Exam 3
Approximately ________ percent of consumers consult reviews before making an online purchase. 1) 25 2) 50 3) 75 4) 100
2) 50
What is the most important component of website project management? A. Organization B. Participation C. Data analysis and reporting D. Communication
D. Communication
Most users of these salt- and-pepper shakers would most likely depend on information from what level of the McGinn hierarchy? A. Individual B. User Group C. Cultural D. Human Sensory Perception
D. Human Sensory Perception
Which of the following is an example of using Facebook for market research? 1) Test-market your messages, giving people 2-3 options and asking fans which one they prefer and why. 2) Following what a company is saying and following what everyone is saying to them. 3) Soliciting information from customers and interacting with them. 4) Take advantage of the tools that enable you to find people in the industries in which they operate.
1) Test-market your messages, giving people 2-3 options and asking fans which one they prefer and why.
The ____________ protocol enables client application programs to access the other layers. 1) application 2) transport 3) network interface 4) Internet
1) application
The human voice is a (an): 1. Analog Signal 2. Digital Signal 3. Hybrid Signal 4. Natural SignaL
1. Analog Signal
GPS uses the known speed of the signals and distance from ________ satellite(s) to find the location of a receiving station or user. 1) 1 2) 3 3) 5 4) 7
2) 3
What term did Don Norman define as story that puts the operation of the system into context, weaving together all of the essential components, providing a framework, a context, and reasons for understanding? 1) Design Intention 2) Conceptual model 3) Emotional design 4) Semiotic Engineering
2) Conceptual model
_____________ involves obtaining feedback from customers. 1) Social intelligence 2) Conversational marketing 3) Viral marketing 4) Social influence
2) Conversational marketing
________ consists of 32 bits and is the most commonly used IP addressing scheme. 1) IPv2 2) IPv4 3) IPv6 4) IPv8
2) IPv4
A(n) ________ is a company that provides Internet connections for a fee. 1) IXP 2) ISP 3) NAP 4) NSP
2) ISP
According to IT's About Business 8.3, under Belgian law, Bobbejaanland Family Park is considered a(n) ________ because 1) NAP; it tracks users of the park 2) ISP; it offers free Wi-Fi to patrons 3) NAP; it offers free Wi-Fi to patrons 4) ISP; it tracks users of the park
2) ISP; it offers free Wi-Fi to patrons
According to IT's About Business 6.2, Google Fiber was first deployed in ________. 1) Charlotte 2) Kansas City 3) San Diego 4) Atlanta
2) Kansas City
Ethernet is a technology associated with ________s. 1) PAN 2) LAN 3) MAN 4) WAN
2) LAN
________________ enables secure communication over the Internet using VPNs. 1) Intranet 2) None of these options 3) Internet 4) Extranet
2) None of these options
________ transmission systems have signals that pass through walls but they are susceptible to snooping unless encrypted. 1) Fiber 2) Radio 3) Satellite 4) Microwave
2) Radio
According to IT's About Business 9.3, ________ is a social reading platform and writing community in which authors post articles, stories, fiction, and poems, either online or through the mobile app. 1) LivingSocial 2) Wattpad 3) Flipsy 4) Epinions
2) Wattpad
Bandwidth is stated in ________ per second. 1) beeps 2) bits 3) blips 4) bytes
2) bits
Social computing increases _________. 1) threat of substitutes 2) buyer power 3) threat of new entrants 4) supplier power
2) buyer power
________ modems use the digital portion of a voice telephone to offer broadband access. 1) Dial-up 2) Fiber 3) DSL 4) Cable
3) DSL
________ offer limited accessibility to the ________ of participating companies. 1) Intranets; internets 2) Intranets; extranets 3) Extranets; intranets 4) Extranets; internets
3) Extranets; intranets
According to IT's About Business 9.4, GM used ________ to promote jobs and feature new cars. 1) Twitter 2) LinkedIn 3) Facebook 4) Google
3) Facebook
You have satellite TV. Providers use ________ satellites to get this service to you. 1) VEO 2) LEO 3) GEO 4) MEO
3) GEO
The ________________ is a network of networks. 1) Intranet 2) None of these options 3) Internet 4) Extranet
3) Internet
The ________ functions as a transport mechanism; the ________ is an application. 1) World Wide Web; Internet 2) Internet; intranet 3) Internet; World Wide Web 4) World Wide Web; intranet
3) Internet; World Wide Web
Which of the following is a medium-range wireless network? 1) Bluetooth 2) UWB 3) MiFi 4) NFC
3) MiFi
________ are exchange points for Internet traffic. 1) IAPs 2) ISPs 3) NAPs 4) NSPs
3) NAPs
In project management, the "Iron Triangle" or "Triple Constraint" includes a project's time, resources and what other dimension of the planning process? 1) Agility 2) Feasibility 3) Scope 4) Alignment 5) Value
3) Scope
According to IT's About Business 9.4, many GM owners used ________ to share tips and put pressure on GM to provide better customer service. 1) Instagram 2) Facebook 3) Twitter 4) Google
3) Twitter
__________________ refer(s) to word-of-mouth advertising. 1) Social influence 2) Social apps 3) Viral marketing 4) Social advertising
3) Viral marketing
The four guiding principles of accessibility (perceivable, operable, understandable, and robust) are included in what document? 1) Section 508 of the Rehabilitation Act 2) Web Content Accessibility Guide, Version 1.0 3) Web Content Accessibility Guide, Version 2.0 4) Americans with Disabilities Act
3) Web Content Accessibility Guide, Version 2.0
____________ enables peer-to-peer communications and allows users to transfer content among devices without having to rely on a wireless antenna. 1) Super Wi-Fi 2) Wi-Fi 3) Wi-Fi Direct 4) MiFi
3) Wi-Fi Direct
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. 1) company buy-in 2) crowdsourcing 3) advertising 4) employee use
3) advertising
Hotspots are an example of ______________ wireless networks. 1) long-range 2) wide-area 3) medium-range 4) short-range
3) medium-range
Client/server computing links two or more computers in an arrangement in which powerful ________ provide computing services for ________. 1) servers; other servers 2) user PCs; servers 3) servers; user PCs 4) user PCs; other user PCs
3) servers; user PCs
The guidelines for provided for ABP3 would be an example of which of the triple constraints? 1. Time 2. Resources 3. Scopeterm-82
3. Scope
________ modems convert information for use on the POTS. 1) Fiber 2) Cable 3) DSL 4) Dial-up
4) Dial-up
________ refers to efforts by unauthorized users to access data that are traveling over wireless networks. 1) War driving 2) A rogue access point 3) An evil twin attack 4) Eavesdropping
4) Eavesdropping
___________ was implemented to address smartphones, since they are basically hand-held computers. 1) IPv7 2) IPv4 3) IPv5 4) IPv6
4) IPv6
________ is a small, portable wireless device that provides users with a permanent Wi-Fi hotspot wherever they go. 1) Wi-Fi Direct 2) WiMAX 3) Super Wi-Fi 4) MiFi
4) MiFi
________s allow devices to physically connect to the LAN's communication's medium. 1) Backbone 2) ERP 3) QR code 4) NIC
4) NIC
_____________ is a disadvantage of twisted-pair wire. 1) Relatively expensive and inflexible 2) All of these options are disadvantages 3) Difficult to work with 4) Subject to interference
4) Subject to interference
From Don Norman's perspective, what fatal flaw does the BMW iDrive (which he described as a well thought out, very logical, and sensible device) have with respect its human interface? 1) The iDrive used a confusing set of control knobs 2) The iDrive only controlled the driving-related functions 3) The iDrive did not have a hierarchical menu structure 4) The iDrive destroyed spatiality
4) The iDrive destroyed spatiality
Developed by the US Navy, a PERT (Program Evaluation Review Technique) chart would help a project manager understand what aspect of a project? 1) The quality of the work performed during each major project milestone 2) Individual work assignments for persons assigned to the project 3) Whether the major project milestones are being completed on budget 4) The project milestones and the order they are scheduled to be completed 5) Whether project tasks have been organized in the most efficient order
4) The project milestones and the order they are scheduled to be completed
The Internet backbone is a ________ network. 1) microwave 2) satellite 3) radio 4) fiber-optic
4) fiber-optic
The web __________ the same thing as the internet. 1) is 2) I don't know 3) could be 4) is not
4) is not
Which of the following types of guided media has the highest level of physical security from eavesdropping? 1. CAT-3 Cable 2. CAT- 5 Cable 3. Coaxial Cable 4. Fiber Optic Cable
4. Fiber Optic Cable
Which of the following "laws" we've discussed determines the maximum bandwidth (signaling rate) of a given type of communication media e.g., copper cable, fiber optic, etc.)? 1. Moore's Law 2. Gilder's Law 3. Metcalf's Law 4. Shannon's Law
4. Shannon's Law
which of the following "laws" we've discussed determines the maximum bandwidth (signaling rate) of a given type of communication media (e.g., copper cable, fiber optic, etc.)? 1. Moore's Law 2. Gilder's Law 3. Metcalf's Law 4. Shannon's Law
4. Shannon's Law
DishTV , DirecTV, and SiriusXM radio are all based on what type of satellite technology? A Geostationary Orbit (GEO) B. Middle Earth Orbit (MEO) C. Low Earth Orbit (LEO)
A Geostationary Orbit (GEO)
The design of connectors consider the speed of the communication interface, the function being supported, and what other concept related to human-computer interface design? A. Constraints to improve reliability B. Hidden affordances for security C. Cultural design standards D. Operational and functional causality
A. Constraints to improve reliability
One of the origins of the Internet was the result of a project by US government agency? A. NASA- National Aeronautics and Space Administration B. ARPA-Advanced Research Project Agency C. NSA- National Security Agency D. NSF-National Science Foundation
B. ARPA-Advanced Research Project Agency
What impairment for wireless communication actually serves as the basis for spatial multiplexing? A. Interference B. Attenuation C. Multi-path D. Distortion
B. Attenuation
Which of the following wireless technologies was associated with Harald Blaatand II? A. AlohaNet B. Bluetooth C. Cellular Telephones D. Radio Frequency Identification
B. Bluetooth
What is the most important component of website project management? A. Keeping an open mind B. Communicating effectively and often C. Using tools to give you the upper hand D. Creating and revising, creating and revising
B. Communicating effectively and often
The expansion of telecommunications infrastructure occurred primarily during while era of globalization, as described by Thomas Friedman? A. Countries B. Companies C. Individuals
B. Companies
What affordance issue is the label "PUSH" addressing? A. Perceptible Affordance B. False Affordance C. Correct Rejection D. Hidden Affordance
B. False Affordance
CAT-3, CAT-5, Coaxial and Fiber Optic Cable are all examples of what? A. Transmitters B. Medium C. Protocol D. Messages
B. Medium
How a system works from a user's point of view is known as what type of model? A. Design Model B. Mental Model C. Virtual Model D. Perceived Mode
B. Mental Model
With respect to maximum operating range, what is the correct order of the following technologies from maximum to minimum range? A. RFID, WiFi , NFC, Bluetooth B. WiFi, Bluetooth, RFID, NFC C. Bluetooth, RFID, WiFi, NFC D. WiFi, RFID, NFC, Bluetooth
B. WiFi, Bluetooth, RFID, NFC
What string within this "IMG" tag makes this absolute addressing for the image? A.alt="My House" directive B. http://www.cnn.com/in src directive C. height="200" and width="141" D. Using the "%20" in the filename
B. http://www.cnn.com/in src directive
Which of the following wireless issues would NOT be a problem for short range wireless communications technologies, such as RFID and NFC? A. Attenuation B. Interference C. Line-of-sight D. Multi-path
C. Line-of-sight
In general, what you think of as the quality of your network connection speed when you are using your PC, iPad, or Smartphone is most influenced by which of the following? A. Backbone Tier-1 ISPs B. Regional Tier-2 ISPs C. Local Tier-3 ISPs
C. Local Tier-3 ISPs
What term is used to describe how adding resources to a project that is running behind schedule often delays the project even more? A. Critical Path B. Feasibility Analysis C. Mythical Man-month D. Triple Constraint
C. Mythical Man-month
The Transmission Control Protocol (TCP) address all of the following issues related to the transmission of data using packets, EXCEPT: A. Packets being lost during transmission B. Receiving Packets out of message order C. Privacy for user's message content
C. Privacy for user's message content
The Transmission Control Protocol (TCP) addresses all of the following issues related to the transmission of data using packets switched networks, EXCEPT: A. Packets being lost during transmission B. Receiving Packets out of message order C. Privacy for user's message content D. Receiver telling the sender what packets have been successfully received
C. Privacy for user's message content
Of the five project management activities we discussed in class, which of the following sequences are in the correct time order? A. Control, Baseline Plan, Conclusion B. Baseline Plan, Execution, Completion C. Proposal, Baseline Plan, Control D. Baseline Plan, Proposal, Contro
C. Proposal, Baseline Plan, Control
What part of this "IMG" tag meets the POUR principle of being "perceivable"? A. height="200" width="141" B. http://www.cnn.com/ C. alt="My House" D. "%20" in filename
C. alt="My House"
What was a major consideration when selecting the paths (routes) for the physical media used for guided media? A. Right-of-way B. Geographical C. Political boundaries D. All of the above
D. All of the above
Why are there so many different physical connector types? A. The function (serial, parallel, video) often defines the number of signals required B. Different symbols, shapes and sizes improves reliability when connecting devices C. Connector design evolves as technology demands faster communication speed D. All of the above
D. All of the above
What is the most important component of website project management? A. Organization B. Participation C. Data analysis and reporting D. Communication
D. Communication
When printing from your phone or computer to a CatPrints station, you are printing to an: A.End-user Device B. Local Equipment C. Local-Loop/ISP D. Content Service
D. Content Service
How does this this wall safe provide a safe hiding spot? A. Perceptible Affordance B. False Affordance C. Correct Rejection D. Hidden Affordance
D. Hidden Affordance
What transportation infrastructure was discussed in class that guided the decision the placement of the long-haul fiber-optic cable infrastructure? A. Inter-regional Electrical Power Lines B.Major Inland Rivers and Waterways C. Federal Interstate Highway System D. Inter-continental Railroads Network
D. Inter-continental Railroads Network
What did the NASA project manager indicate was the greatest risk he faced in managing projects for NASA? A. Lack of individuals with technical expertise B. Technology failures C. Cost overruns D. Social and political risk
D. Social and political risk
Packets sent over which route will arrive first (shortest transmission time)? A. P1 Route B. P4 Route C. P6 Route D. Unknown-Can't be determined from information shown
D. Unknown-Can't be determined from information shown
________ use internal batteries for power, and they broadcast radio waves to a reader. 1) Active RFID codes 2) Active QR codes 3) Passive RFID codes 4) Passive QR codes
1) Active RFID codes
Which of the project management documents includes all three of the triple constraints that are in the Scope Triangle? 1) Gantt Chart 2) Cross-functional Diagram 3) Hierarchical Diagram 4) Spiderweb Diagram 5) PERT Chart
1) Gantt Chart
According to IT's About Business 11.2, ________ originally managed Priceline.com's customer management system. 1) IT 2) Product management 3) Marketing 4) HR
1) IT
Which of the following is the technology that enables most mobile wallet applications? 1) NFC 2) ERP 3) AFC 4) VRP
1) NFC
What is an affordance? 1) Physical property of an object that shows functionality 2) How well the user likes the interface 3) Safety of users and of data 4) Being able to pay for something
1) Physical property of an object that shows functionality
________ clouds are shared, easily accessible, multicustomer IT infrastructures that are available nonexclusively to any entity in the general. 1) Public 2) Hybrid 3) Vertical 4) Private
1) Public
What is the purpose of a PERT chart? 1) Schedule and organize tasks 2) View the organizational structure of a company 3) Find where Product Enhancement, Research, or Training is needed 4) Review the Triple Constraint
1) Schedule and organize tasks
________ is a high-bandwidth wireless technology with transmission speeds in excess of 100 Mbps. It is a ______-range wireless network technology. 1) UWB; short 2) NFC; short 3) UWB; medium 4) NFC; medium
1) UWB; short
________ is an autonomous device that monitors its own condition as well as physical and environmental conditions around it; it is an underlying technology of ________. 1) The IoT; a wireless sensor 2) A wireless sensor; the IoT 3) A wireless sensor; RFID 4) RFID; a wireless sensor
2) A wireless sensor; the IoT
________ is the customer's potential revenue stream over a number of years. 1) Customer life cycle 2) Lifetime value 3) Market capitalization 4) Customer churn
2) Lifetime value
According to IT's About Business 11.1, ________ uses location-based service data to send coupons and other offers to customers smartphones when they are close to a store. 1) The Golden State Warriors 2) Tring 313 3) Nivea 4) Rocket Fue
2) Tring 313
________ allow organizational personnel to access remote or local data without having to understand the complexities of that process. 1) Vertical clouds 2) Web services 3) RLMs 4) LANs
2) Web services
________ can perform a wide variety of tasks from automating business processes to integrating components of an enterprisewide system to streamlining online buying and selling. 1) LANs 2) Web services 3) Vertical clouds 4) RLMs
2) Web services
You use FedEx and UPS to ship your products to customers. This is an example of a(n) ________ activity. 1) upstream 2) downstream 3) internal 4) irrelevant
2) downstream
According to IT's About Business 11.3, Sentient Technologies' bot __________. 1) allows customers to describe what they are looking for instead of just choosing from standard options 2) provides a list of recommendations and enables customers to have a real-time dialogue with the bot 3) automates the simple but time-consuming process of requesting sick leave 4) asks shoppers to input their skin type and then suggests beauty tips and products tailored to their needs
2) provides a list of recommendations and enables customers to have a real-time dialogue with the bot
What term is used to describe the information collected describing the action (i.e., location, time, place, etc.) as opposed to the data itself? 1. Hashtagging 2. Metadata 3. Entities 4. Packets
2. Metadata
The advantage of ________________ is they can be read over greater distances. 1) Passive RFID tags 2) WSNs 3) Active RFID tags 4) QR codes
3) Active RFID tags
What is the importance of the triple constraints / the Scope Triangle? 1) Security is the most important constraint 2) You must funnel all resources into only one of the constraints 3) Any changes to one constraint will likely affect another constraint 4) Time, resources, and scope don't matter
3) Any changes to one constraint will likely affect another constraint
Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________. 1) ERP 2) SCM 3) CRM 4) HRM
3) CRM
________ cables are made of copper. 1) Microwave 2) Radio 3) Coaxial 4) Fiber-optic
3) Coaxial
Your school's main campus network is a ___________. 1) MAN 2) WAN 3) LAN 4) PAN
3) LAN
________ CRM systems are purchased from a vendor and then installed on site. 1) Mobile 2) Social 3) On-premise 4) On-demand
3) On-premise
_________ allows manufacturers to attach tags with antennas and computer chips on goods and then track their movement through radio signals. 1) XML 2) NFC 3) RFID 4) UWB
3) RFID
________ is the component of an operational CRM system that automatically records all of the components in a sales transaction process. 1) CMA 2) JIT 3) SFA 4) CIC
3) SFA
Which of these is NOT enumerated as a Motivation to Create Accessible Web Content? 1) To improve the lives of people with disabilities (human-centered motivations) 2) To avoid lawsuits and/or bad press (public relations and punishment-centered motivations) 3) To improve the reliability of technical functionality (technology centered motivations) 4) To capitalize on the a wider audience or consumer base (marketing or economic-centered motivations)
3) To improve the reliability of technical functionality (technology centered motivations)
The Internet is a ______________. 1) MAN 2) LAN 3) WAN 4) PAN
3) WAN
According to IT's About Business 11.1, The Golden State Warriors use ________ to improve service and deepen fan loyalty. 1) ERP 2) E-commerce services 3) location-based services 4) SCM
3) location-based services
Above all, you want to implement the cheapest CRM system available. You are willing to accept any risks associated with this, so you would want to implement a(n) ________ CRM system. 1) social 2) on-premise 3) open-source 4) mobile
3) open-source
You purchase the raw metal, glass, and leather to manufacture your new car from various suppliers. You are conducting business ________. 1) downstream 2) internally 3) upstream 4) foolishly
3) upstream
According to IT's About Business 8.6, ________ launched EDEN to improve the efficiency and effectiveness of its dock operations. 1) DHL 2) The USPS 3) UPS 4) FedEx
4) FedEx
Which of the following cloud computing characteristics gives customers elasticity and flexibility because it allows customers to access needed computing resources automatically? 1) Encompasses the characteristics of grid computing 2) Virtualization 3) Scalability 4) Providing on-demand self-service
4) Providing on-demand self-service
________ cloud vendors provide applications, storage, and other computing resources as services over the internet. 1) Hybrid 2) Vertical 3) Private 4) Public
4) Public
Which of the following is the correct order of the evolution of the modern IT infrastructure? 1) Stand-alone mainframes, mainframe and dumb terminals, LANs, standalone PCs, cloud and mobile computing, enterprise computing 2) Stand-alone mainframes, mainframe and dumb terminals, LANs, standalone PCs, enterprise computing, cloud and mobile computing 3) Stand-alone mainframes, mainframe and dumb terminals, standalone PCs, LANs, cloud and mobile computing, enterprise computing 4) Stand-alone mainframes, mainframe and dumb terminals, standalone PCs, LANs, enterprise computing, cloud and mobile computing
4) Stand-alone mainframes, mainframe and dumb terminals, standalone PCs, LANs, enterprise computing, cloud and mobile computing
Which of the following is an example of using Twitter for market research? 1) Obtain feedback from followers on advertising campaigns or market research. 2) Test market your messages, giving people 2-3 options and asking fans which one they prefer and why. 3) Solicit advice regarding a topic or issue by going to specific groups. 4) Take advantage of the tools that enable you to find people in the industries in which they operate.
4) Take advantage of the tools that enable you to find people in the industries in which they operate.
A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up. 1) sales lead tracking 2) product knowledge 3) sales forecasting 4) contact management
4) contact management
What term is used to describe the marketing analysis where two versions of a web page are compared to see which one gives a better conversion rate for similar visitors at the same time?
A-B (or Split) Testing
What type of HTML tag is used to display a file that contains a photo on your website? A. <img> B. <jpg> C. <photo> D. <file>
A. <img>
Preventing a user from entering an invalid value using Excel's Data Validation rules is an example of what type of Error Prevention? A. Avoidance B. Detection C. Mitigation
A. Avoidance
Using Excel's Data Validation rules is an example of what type of Error Prevention? A. Avoidance B. Detection C. Mitigation
A. Avoidance
What organization employed Sir Tim Berners-Lee when he developed the "vague but exciting" concept for the world wide web? A. CERN-European Organization for Nuclear Research B. Defense Advanced Research Projects Agency C. Stanford Research Institute D. MIT Lincoln Labs
A. CERN-European Organization for Nuclear Research
You were instructed not to include your any personally identifiable information, such as your name, on your ABP-3 website to avoid a violation of FERPA (Family Educational Rights and Privacy Act). This addresses which of the following cybersecurity goals? A. Confidentiality B. Integrity C. Accessibility
A. Confidentiality
Which of the following would not be considered a "Perceived Affordance" from the perspective of the user? A. False Affordance B. Correct Rejection C. Hidden Affordance
A. False Affordance
How would you describe the stakeholder role of Eller's Dean and the Mar/ Comm Team in the project to transform the Eller College's website into a "marketing hub"? A. High Interest/ Importance, High Influence B. High Interest / Importance, Low Influence C. Low Interest / Importance, High Influence D. Low Interest / Importance, Low Influence
A. High Interest/ Importance, High Influence
Intelligently monitoring and managing parking, urban noise, waste management and road congestion are examples of what application of IOT technology? A. Smart Cities B. Intelligent User Interfaces C. Paradigm Shifts D. 2nd Order Sustainability
A. Smart Cities
What is the domain for the following ABP3 website? http://www.u.arizona.edu/~wtn A. edu B. arizona C. http:// D. ~wtn
A. edu
Which of the following topics related to your ABP-3B project would be a focused way to ensure a search engine lists your website? A. Icon B. Adwords C. CSS Coding D. Using Drupal
B. Adwords
Which of the following is not one of the dimensions of the Internet of Things? A. Any PLACE connection B. Any SECURE connection C. Any THING connection D. Any TIME connection
B. Any SECURE connection
How a system works from a user's point of view is known as what type of model? A. Design Model B. Mental Model C. Virtual Model D. Perceived Model
B. Mental Model
What term is used to describe the information collected describing the action (i.e., location, time, place, etc.) as opposed to the data itself? A. Hashtagging B. Metadata C. Entities D. Packets
B. Metadata
What term did we use to describe customer sale generated from a website lead (potential customer)? A. Purchasing Lead Time B. Sales Conversion C. Collaborative Planning, Forecasting and Replenishment D. Customer Opt-in
B. Sales Conversion
If you are using a normal flat screen television (these are 1080P) what is the speed to you need to stream using any of the listed services? A. At least 2.5 Mbps B. At least 5 Mbps C. At least 9 Mbps D. At least 25 Mbps
C. At least 9 Mbps
Computer data is what type of data signal? A. Continuous Signal B. Analog Signal C. Binary Signal D. Audible Signal
C. Binary Signal
Xerox PARC's Unicomp was a precursor to which of the following topics previously discussed in class? A. Globalization B. Entrepreneurship C. Collaboration D. Sustainability
C. Collaboration
What type of repeater has the greatest throughput? A. Single Band B. Double Band C. Double Radio
C. Double Radio
When we discussed data communication networks, what city did we indicate was partnering with the UA MIS Department to implement Smart City technology? A. Tokyo, Japan B. Hyderabad, India C. Fortaleza, Brazil D. Paris, Franc
C. Fortaleza, Brazil
What type of project management documentation includes information about all of the Triple Constraints? A. Timeline / Pipeline Chart B. PERT Chart C. Gantt Chart D. Work Breakdown Structure Char
C. Gantt Chart
What term is used to measure the signaling rate of analog signals and means cycles-per-second? A. Avis B. Bandwidth C. Hertz D. Sonet
C. Hertz
Which of the following would not be considered a "Perceived Affordance" from the perspective of the user? A. False Affordance B. Correct Rejection C. Hidden Affordance
C. Hidden Affordance
What problem might occur when you operate WiFi networks, Bluetooth headsets, baby monitors, and garage door openers all using the same 2.4GHz ISM frequency range in close proximity to one another? A. Attenuation B. Multi-path C. Interference D. Distortion
C. Interference
From lowest to highest, what is the correct order of these satellite types with respect to the altitude of their orbit (LEO, MEO, GEO)? A. Irridum,DishTV, GPS B. GPS, Irridum, DishTV C. Irridum, GPS, DishTV D. DishTV, GPS, Irridum
C. Irridum, GPS, DishTV
If you have one wireless access point, for best coverage you should do what? A. Mount it on your roof B. Mount it next to the front windows C. Mount it in the center of the house D. Mount it on a metal plate
C. Mount it in the center of the house
Which of the following techniques would NOT commonly be used by a SMB as part of their a search engine optimization strategy? A. Title directives B. Alt tags C. Pay-per-click D. Reciprocal links
C. Pay-per-click
Learning that users access program pages directly from search, not by navigating through the main Eller home page, supports which of the following information architecture decisions? A. Single site supports more cohesive user experience B. Primary navigation should focus on primary audience C. Provide "lanes" for secondary audiences D. Use consistent page layout across programs
C. Provide "lanes" for secondary audiences
What is the primary purpose of the Eller College website? A. Disseminate academic programs info B. Tell stories about students and alumni C. Serve as a marketing hub D. Provide resources for current students
C. Serve as a marketing hub
As I move farther away from campus, my connection to UAWiFi gets weaker. What will always cause this to occur? A. Signal blocked by strong encryption B. Signal has Multi-path propagation C. Signal strength has limited power D. Signal interference from other sources
C. Signal strength has limited power
Which of the following multiplexing approaches increases the total bandwidth available to users? A. Frequency Division Multiplexing B. Time Division Multiplexing C. Space Division Multiplexing
C. Space Division Multiplexing
Which of these is not an advantage of an all- in- one router, switch, WiFi access point, and Modem? A. You don't have to worry about connecting different network equipment together B. They are easy to upgrade C. They are cheap to upgrade D. They have one management interface
C. They are cheap to upgrade
What term is used to compare the number of closed sales to the the total number of website visitors? For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, this term would be calcuated as 50 (sales) divided by 200 (visits), or 25%
Conversion rate
Google Analytics reports comparing PPC vs. SEO or old vs. new visitors are examples of what type of information visualization? A. Hierarchical diagrams B. Cross-functional diagrams C. Root cause analysis D. Digital Dashboard
D. Digital Dashboard
The EcoReps Dashboards installed in residence halls are an example of what layer in the IOT model? A. Sensing and Identification B. Network Construction C. Information Processing D. Integrated Application
D. Integrated Application
Eller's Dean, Dr. Paulo Goes, routinely sends an email newsletter called "Dean's Update" with information about the college to alumni and donors. Which web marketing strategy does this use? A. Law of the Dean End Street B. Law of Giving and Selling C. Law of Trust D. Law of Push and Pull
D. Law of Push and Pull
In Terms of SEO Panda is what? Google's replacement for the page-rank system Google's Filter to eliminate low quality web pages A large cute bear that mostly eats meat Google's Filer to promote high quality web pages
Google's Filer to promote high quality web pages
What term is used to describe the percentage value of the number of times a keyword or key phrase appears on a webpage as compared to the total amount of words on the page?
Keyword density
What term does Google use to describe how important a website is based upon counting the number and quality of links to a page, using the underlying assumption is that more important websites are likely to receive more links from other websites?
Page rank
Google Analytics tracks the browser used to access a website. What term was used to describe a website that manages content based on the browser or device accessing the content?
Responsive Web Design
Which of the Following is NOT true SEM is almost Completely Controllable SEO is almost Completely Controllable SEO stands for search engine optimization, SEM stands for search engine marketing
SEO is almost Completely Controllable
Google Analytics Reports include everything except what? Total Monthly Visits from YouTube Referrals Total Monthly Visits from Google Search Total Monthly Visits Total Monthly Visits from Google ads
Total Monthly Visits from YouTube Referrals
What is the most common mistake that increases page loading times? Using huge images Using too many hyperlinks Using MS Word to edit the webpage, creating huge documents Failing to use a content Management System like WordPress
Using huge images
Which of the following is NOT a listed technique to make websites mobile friendly? Structured data available on both desktop and mobile platforms Utilizing responsive design Using easy-to-tap navigation and links Content readable on mobile devices without zooming Using technologies like flash to enhance your websites capablities
Using technologies like flash to enhance your websites capablities
