MIS 307 Exam 2 Student Questions
What 2 factors are needed to define Instant Messaging? A) Within the Company and with Customers B) Virtual Videoconferencing and Blogs C) Product Show Cases and Virtual Worlds D) Tagging and Media Sharing on Social Media
A) Within the Company and with Customers
What are the benefits of dedicated Video conferencing compared to desktop video conferencing? A) highly realistic with very good video and audio B) very inexpensive C) Allows for multiple people to be on at once D) Internet-based
A) highly realistic with very good video and audio
Which of the following types of videoconferencing can be extremely expensive? A)Dedicated Videoconferencing B)Desktop Videoconferencing C)Internal Videoconferencing D)External Videoconferencing
A)Dedicated Videoconferencing
Which of the following is NOT part of the functional convenience aspect when designing a website for online consumers? A)privacy/security B)one-click ordering C)order tracking D)simple navigation
A)privacy/security
Which is NOT an example of click and mortar? A. A local grocery store B. Walmart C. Barnes and Noble D. An Apple store
A. A local grocery store
Which of the following is not a benefit of e-tailing? A. Access to sensory information B. Lack of spatial restrictions C. Location drawback D. High volumes of product
A. Access to sensory information
Which of the following are examples of E-Government? A. All of the above B. Filing taxes online C. Registering a company with the government through online filings D. Local and federal governments sharing information through a database
A. All of the above
Shopping online is now more convenient than ever before. unfortunately, it can also be dangerous as we can be vulnerable to many scams and attacks. Please select a way to help protect yourself while shopping online: A. All of them are ways to protect yourself while shopping online B. Use a secure browser C. Review your monthly credit card and bank statement D. Give payment information only to businesses you know and trust
A. All of them are ways to protect yourself while shopping online
Business intelligence integrates data from what external sources? A. All the choices are correct B. Spreadsheets C. Databases D. Reports and Articles
A. All the choices are correct
An example of a database is A. B & D only B. Excel C. Microsoft Word D. Access
A. B & D only
What is a main difference between Business Intelligence (BI) and Advanced Analytics? A. BI uses tools and techniques to understand why something happened and predict future outcomes. Advanced Analytics uses tools and technology to analyze and visualize past data. B. Business Analytics uses tools and technology to analyze and visualize past data, and Advanced Analytics uses tools and techniques to understand why something happened and predict future outcomes. C. BI covers both all concepts. Advanced Analytics uses tools and techniques to understand why something happened and predict future outcomes. D. BI uses tools and technology to analyze and visualize past data. Advanced Analytics uses tools and techniques to understand why something happened and predict future outcomes.
A. BI uses tools and techniques to understand why something happened and predict future outcomes. Advanced Analytics uses tools and technology to analyze and visualize past data.
What are examples of travel 2.0? A. Both B and C B. Uber C. Airbnb D. A bus service
A. Both B and C
Which of the following are types of e-commerce? A. Business-to-consumer, Business-to-business, Consumer-to-business, and Consumer-to-consumer B. Business-to-consumer and Business-to-business only C. Consumer-to-business and Consumer-to-consumer only D. Business-to consumer, Consumer-to-business, and Business-to-business only
A. Business-to-consumer, Business-to-business, Consumer-to-business, and Consumer-to-consumer
David wants to buy an iPhone 12 pro, but he doesn't want to wait for one month to get his new iPhone. Hence, instead of buying directly from Apple official website, he decides to buy from a personal seller via eBay. This is an example of: A. Consumer-to-consumer (C2C) B. Business-to-consumer (B2C) c. Business-to-business (B2B) D. Consumer-to-business (C2B)
A. Consumer-to-consumer (C2C)
Someone offering their services to build websites on Fiverr.com is an example of A. Consumer-to-consumer (C2C) & Consumer-to-business (C2B) B. Business-to-consumer (B2C) & Consumer-to-business (C2B) C. Consumer-to-consumer (C2C) & Business-to-business (B2B) D. Consumer-to-business only
A. Consumer-to-consumer (C2C) & Consumer-to-business (C2B)
If a user wants to find specific historical data information, they would most likely find it in a: A. Data Mart B. Data Dictionary C. Data Warehouse D. OLTP
A. Data Mart
There are many capabilities and opportunities for E-tailing. One of these involve cutting out the middleman and reaching customers more directly and efficiently. What opportunity is this called? A. Disintermediation B. The long tail C. Mass Customization D. Group Buying
A. Disintermediation
Which is an application used for cloud storage/sharing? A. Dropbox B. Trac C. Wunderlist D. Prezi
A. Dropbox
What is explicit knowledge? A. Easily codified and documented knowledge B. Hard to get C. Hard to communicate D. The best source of long term competitive advantage and innovation
A. Easily codified and documented knowledge
Jim's boss asks him to create a report about their company's recent mild social media scandal, a situation that's out of normal range for the company. This is a(n)... A. Exception report B. Scheduled report C. Key indicator report D. Drill-down report
A. Exception report
Which of the following is not a challenge of "Big Data"? A. High viscosity B. High velocity C. High volume D. High variety
A. High viscosity
What is a benefit of e-tailing? A. High volumes and low overhead allow for very competitive pricing B. Requires no additional delivery time for products C. Companies can sell a far wider variety of goods D. A& C E. All of the above
A. High volumes and low overhead allow for very competitive pricing
Which of the following is not an advantage of databases? A. Increased program maintenance B. Improved data quality C. Increased security D. Minimal data redundancy
A. Increased program maintenance
Which of the following is not true of an Ad Hoc report: A. It will be run again B. It supports non-routine decisions C. It answers unplanned information requests D. All of the above are true of Ad Hoc Reports
A. It will be run again
Which of the following is not a data mining algorithm? A. Machine Learning B. Association Discovery C. Clustering D. Classification
A. Machine Learning
Which of the following are not considered examples of biometric technology? A. Apple Pay B. Retina Scanner C. Face Recognition D. Fingerprint
Apple pay
Which of the following is true in regards to Web 2.0? - it consists of receiving and giving - it's perspective is "Me" - it connects ideas - it is based around organizations
- it consists of receiving and giving
What is an example of a virtual team and supporting technology platform? D. All of the above A. Zoom B. Microsoft Teams C. Cisco WebEx
D. All of the above
Which of the following is an example of a Microblogging Tool? A) Twitter B) New York Times C) Youtube D) Vimeo
Which of the following is an example of a traditional sales revenue model? a. a consumer buys a product/service from a website (amazon) b. a user pays a recurring fee for a product/service (netflix) c. a user pays a fee for using copyrighted material (antivirus) d. a transactional fee is paid to a business for aiding the transaction (Paypal)
a. a consumer buys a product/service from a website (amazon)
Which of the following concepts apply to groups working from different locations on zoom? a. all of the above b. groupware c. virtual teams d. synchronous communication
a. all of the above
Which of the following describes Representational Delight? A) Aesthetically Pleasant B) Ease of Use C) No Bad Links D) Speed
A) Aesthetically Pleasant
Which of the following refers to tools and techniques or analyzing and visualizing past data? A) Business Intelligence (BI) B) Advanced Analytics C) Business Analytics D) Advanced Intelligence
A) Business Intelligence (BI)
A "report that highlights situations that are out of the normal range," is what type of report? A) Exception Report B) Drill-Down Report C) Scheduled Report D) Key-Indicator Report
A) Exception Report
Which of the following is an advantage of databases? A) Improved data consistency B) Decreased security C) Increased wifi speed D) Increased program maintenance
A) Improved data consistency
Which of the following describes Business Intelligence? A) Internal/External sources including databases, spreadsheets, reports & articles. B) Another name for Artificial Intelligence C) A form of GroupWare D) Electronic Meeting System (EMS) and videoconferencing combined
A) Internal/External sources including databases, spreadsheets, reports & articles.
Which of the following is NOT a benefit of a company investing in SEO? A) Investing in SEO will decrease the cost of operation B) Investing in SEO will increase the likelihood the company's website will be found C) Investing in SEO will increase click percentages D) Investing in SEO improves credibility
A) Investing in SEO will decrease the cost of operation
M&M's allows customers to create products using their own photos and messages on their candy. This would be an example of: A) Mass Customization B) Disintermediation C) Fintech D) Price Benefits
A) Mass Customization
What is a drawback of E-tailing for consumers A) No direct product experience B) No shelf space restrictions C) No storefront D) Cheaper prices
A) No direct product experience
Which of the following does NOT describe Dedicated Videoconferencing A) Simple and low cost B) Multiple people and locations C) Excellent video quality D) Organizational and conference rooms
A) Simple and low cost
American Airlines uses a Twitter account to instantly tell customers of important updates or news, such as lots of delays or cancellations, by posting on it. This is an example of... A. Microblogging B. Instant Messaging C. Tagging D. Social Bookmarking
A. Microblogging
What is a Scheduled report? A. Reports produced at predefined intervals—daily, weekly, or monthly—to support routine decisions B. Reports that highlight situations that are out of the normal range C. Reports that provide a summary of critical information on a recurring schedule D. Reports that provide greater detail, so as to help analyze why a key indicator is not at an appropriate level or why an exception occurred
A. Reports produced at predefined intervals—daily, weekly, or monthly—to support routine decisions
Which of the following is NOT a component of the continuous planning process for Business Intelligence (BI)? A. Review B. Monitor C. Analyze D. Manage
A. Review
Alex wants to buy a new iPad, so she goes to the nearest Best Buy and checks it out. Instead of buying the iPad at the store, she later goes online and buys it from Amazon at a cheaper price. What is this an example of? A. Showrooming B. Location-based services C. B2B transaction D. Fraud
A. Showrooming
University of Arizona students in MIS 304 attend what type of classes during a pandemic ridden fall semester in 2020? A. Synchronous communication B. Asynchronous communication C. In-person D. None of the above
A. Synchronous communication
Sally purchases an item off of eBay and both eBay as well as the seller of the item receive revenue. Which e-commerce revenue model is this an example of? A. Transaction Fee B. Affiliate Links C. C-C commerce D. Group Buying
A. Transaction Fee
Which of the following summarizes Social Commerce? A. Utilizing social networks to build lasting relationships and advertise products B. Companies and individuals can earn money through Web advertising or affiliate marketing C. Companies earning revenues through traditional sales, subscription, licensing, or transaction fees D. Many people agreeing to purchase a product or service while receiving discounts
A. Utilizing social networks to build lasting relationships and advertise products
Which of the following statements regarding Web 1.0 and Web 2.0 is FALSE? A. Web 1.0 applications shift a Web user's role from a passive consumer of content to its creator. B. Web 2.0 technologies change how people interact and enable social media. C. In the Web 2.0 model, users can receive and give recommendations to friends and others. D. Web 1.0 model connects ideas but Web 2.0 connects ideas and people.
A. Web 1.0 applications shift a Web user's role from a passive consumer of content to its creator.
What is the major difference between Web 1.0 and Web 2.0? A. Web 2.0 changes the user's purpose from a passive consumer only able to view information to an active creator being able to post and share content. B. Web 2.0 and 1.0 are essentially the same thing, they only had a software update making it faster C. Web 2.0 is Apple's version of the internet and Web 1.0 was Microsoft version D. Web 2.0 grants users access to features that were blocked in Web 1.0 and only available for web developers.
A. Web 2.0 changes the user's purpose from a passive consumer only able to view information to an active creator being able to post and share content.
Business intelligence is used to answer questions like: A. Which customers are most likely to switch to our competitor if we raise our price by 10%? B. What is our company's total sales for the previous 12 months? C. How to calculate the net income of our company? D. All of the above.
A. Which customers are most likely to switch to our competitor if we raise our price by 10%?
Which of the following is a way that businesses can enhance communication using social media? A.) Blogs/Microblogs B.) Instant Messaging C.) Virtual Worlds (Showcases) D.) All the above
A.) Blogs/Microblogs
What web project was created "to highlight errors in web design by breaking every single design rule imaginable"? A.) www.theworldsworstwebsiteever.com B.) www.badwebsite.com C.) www.terribledesigns.net D.) www.atrociousweb.com
A.) www.theworldsworstwebsiteever.com
When you use historic sales data and create a model based on the average of past sales adjusted for seasonal changes to make sales forecasts, you are doing analysis using a : A: Decision Support System (DSS) B: What-if Analysis C: Online Analytical Processing (OLAP) D: Visual Analytics
A: Decision Support System (DSS)
Which of the following was not mentioned in class as a potential pitfall to companies using enterprise-oriented social media platforms? A: Word-of-mouth negativity B: Lack of critical mass C: Technological Inertia D: Generation Gap
A: Word-of-mouth negativity
Sarah decides to sell her professionally taken pictures to an advertising agency. What type of business model is this? A. C2B B. C2C C. B2C D. None of the above
C2B
Which is not a typical role in a content management system? A. Director B. Editor C. Guest D. Creator
Director
What is one of the cheapest types of mass marketing over the internet? Email marketing Display ads Social media marketing Search marketing
Email marketing
Which of the following is not a Synchronous tool? Emailing list Whiteboards Meeting system Video communication system
Emailing list
Which of the following is not a main database element? A. Graph B. Table C. Row D. Column
Graph
Only paying businesses you know and trust, using a secure browser, and reading the shipping and refund policies are all ways you can protect yourself when online shopping. A)True B)False
True
When do firms tailor their products and services to meet a customer's particular need? Mass Customization Long Tail Disintermediation Brick and mortar
Mass Customization
Which of the following is not a data warehousing step? A)Slice B)Extract C)Transform D)Load
Slice
Which of the following is an example of a Project Management tool? A. Trac B. ThinkFree C. iCloud D. Evernote
Trac
Is the following true or false: A hedonic web page has a high representational delight, a medium functional convenience, and a minimum acceptable level of structural firmness? - True - False
True
Which is an example of media sharing? A. YouTube B. Pintrest C. Reddit D. Delicious
Youtube
Which of the following best describe the term "Wiki"? a) Can post, edit, add, comment b) Exactly or under 10 million articles c) Does not allow for reversing any edits d) has about only 200 languages in this website
a) Can post, edit, add, comment
Which of the following is an example of the E-Commerce business strategy "Click Only"? a) Netflix b) Walmart c) Target d) Home Depot
a) Netflix
Which of the following is NOT a critical factor to viral marketing? a) Restrict access to the content b) Do something unexpected c) Allow sharing and easy distribution d) Make people feel something
a) Restrict access to the content
What report is produced at predefined intervals to support routine decisions? a) Scheduled Report b) Drill-Down Report c) Exception Report d) Key-Indicator Report
a) Scheduled Report
A bank wants to develop a type of website that focuses on security and gets the job done. What type of website is that? a) Utilitarian b) Hedonic c) Hybrid d) None of the Above
a) Utilitarian
Which of the following is NOT an aspect of websites that helps to meet customer needs? a) zone of intolerance b) representational delight c) functional convenience d) structural firmness
a) zone of intolerance
