MIS Chapter 9
Employee Development
HR professionals are using enterprise social tools such as Chatter, Yammer, and Tibbr to enable, encourage, and promote employee development through relationship building by providing a platform for employees to collaborate on sales opportunities, campaigns, projects as well as simplify workflows and capture new ideas. Elearning and Etraining are employee development tools that can be leveraged through social computing.
Group Shopping
Web sites such as Groupon and LivingSocial offer major discounts or special deals during a short time frame.
Wiki
a Web site made up entirely of user generated content (Example: Wikipedia.com).
Mashups
a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content
Microblogging
a form of blogging that allows users to write short messages (or capture an image or embedded video) and publish them (Example: Twitter).
Tagging
a keyword or term that describes a piece of information—for example, a blog, a picture, an article, or a video clip. Tagging allows users to place information in multiple, overlapping associations rather than in rigid categories.
Social Network
a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade.
Social Marketplaces and Direct Sales
act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. A social marketplace helps members market their own creations.
Really Simple Syndication
allows you to receive the information you want when you want it, without having to surf thousands of web sites
Peer-to-Peer Shopping Models
are the high-tech version of old fashioned bazaars and bartering systems. Individuals use these models to sell, buy, rent, or barter online with other individuals.
Ratings, Reviews, and Recommendations
are usually available in social shopping and generally
Shopping Communities and Clubs
host sales for their members that last just a few days and usually feature luxury brands and heavily discounted prices. These clubs tend to be exclusive and help sell luxury items without watering down the brands' images.
Social Advertising
refers to the advertising formats that make use of the social context of the user viewing the ad. It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes.
Social Commerce
the delivery of electronic commerce activities and transactions through social computing. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.
Market Research
today members of social media voluntarily provide demographics that help identify and target potential customers. Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are.
Blog
(short for weblog) a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions via a series of chronological events.
Conducting Market Research Using Social Networking
Customer sentiment expressed on Facebook, Twitter, LinkedIn and similar sites represent an incredibly valuable source of information for companies allowing them to analyze the data, conduct better advertising campaigns, improve their product design and their service offerings.Recruiting: Both recruiters and job seekers are moving to online social networks as recruiting platforms.
Social Computing In Business
Marketing
Finding a Job
The vast majority of entry-level positions in the United States are now listed only online. Job sites are the fastest, least expensive, and most efficient method to connect employers with potential employees. Today, job searchers use traditional job sites and social networks such as LinkedIn.
