MIS Exam 4

How have smart devices helped evolve data visualization? a) Offer more personalized and customizable data for the end user b) Show multitudes of data all at once c) Allow many data points to be filtered down d) Deliver data in creative, yet difficult to comprehend ways

A

James Dixon said "If you think of a ________ as a store of bottled water - cleansed and packaged and structured for easy consumption - the ________ is a large body of water in a more natural state." A) data mart; data lake B) warehouse; data source C) data source; data mart D) data lake; data mart

A

Many in the big data community maintain that companies often make most of their important decisions by relying on what persons opinion? A) The Highest Paid Person (HiPPo) B) Managers C) President D) Chief Investment Officer

A

At Best Buy the value of a 0.1% increase in employee engagement is worth how much? a. $100 b. $100,000 c. $500,000 d. $6,000

B

BI creates information capital, which is a type of _______ asset. A. Current B. Intangible C. Valuable D. Tangible

B

Business Intelligence (BI) refers to the general ability to organize, access and ______ information in order to learn and understand the business. A. Accumulate B. Analyze C. Customize D. Personalize

B

Capital One's Digital Information-Based Strategy is based off of all except which one of these pillars? A) Big Data/Analytics B) Social Media Engagement C) Insourced IT D) Digital Talent

B

What are the key understandings of the best ways to begin exploring data management? a. Always use the internet to your advantage b. Representation and Interpretation c. Reasoning and Analyzing d. Use your Business intelligence and create a process to implement

B

What did Michael Pollan do to show how much crude oil goes into a McDonalds Quarter Pounder with Cheese? A) Used a Bar Graph to show that much more crude oil goes into McDonald's products than Wendy's, Burger King, and Chick-Fil-A B) Used chocolate syrup as a visual representation of how much crude oil goes into each step of the production process C) Created an infographic to show the crude oil usage D) Utilized Tableau to show the crude oil consumption for each item on the sandwich

B

What is a data story? A. When your analysis is not a time series, then your story could explain your insight B. When you have a time series and the data does something unanticipated C. When you have to explain how a discovery was made for the audience to both appreciate the insight and understand how much work went into having it D. When your data is so remarkable and against the dominant story that people don't believe what you're saying

B

What is the main obstacle that businesses still face when moving towards adapting more applications of big data? A.) Difficulty adapting to new technology that comes with big data B.) Decisions in businesses are still based on HIPPO C.) Not enough time to simultaneously adapt big data practices and continue normal business practices D.) Not enough information on how the business could utilize big data

B

What is the outflow of water an analogy for in data lakes? A. Structured and unstructured data. B. The analyzed data. C. The dataset. D. Only structured data.

B

Which concept is not directly addressed by the two broad questions the author poses at the beginning of "Visualizations that Really Work" A) Am I exploring something? B) Am I teaching something? C) Is the information conceptual? D) Is the information data-driven?

B

According to McAfee and Brynjolfsson, which of the following is NOT a key difference of 'Big Data' from 'Analytics'? A) Variety B) Volume C) Velocity D) Value

D

Big Data is a large amount of information that is being stored as an asset to enable what? a) Visual analytics b) Operational automation c) Decision making d) All of the above

D

Business Intelligence affects processes by... A. improving them to be more effective and efficient B. providing the customer with data C. enabling innovation for new processes and/or products D. all of the above

D

How much labor cost does UPS avoid per year after using truck data for route optimization? A. 2 million B. 10 million C. 100 thousand D. 25 million

D

In regards to mastering talent analytics, which fundamental is representative of the "D" in the acronym DELTA? a. Deal b. Deliberation c. Debate d. Data

D

The IDC predicts that _________ gigabytes of new data will be created annually by 2020. A. 200 billion B. 450 million C. 2 trillion D. 44 trillion

D

The United Parcel Service is one company that has utilized big data by placing sensors in each of its delivery vehicles in order to collect and compile data on the efficiency of its delivery service. How many miles was UPS able to cut off of its delivery routes after installing the sensors? A.) 100 million B.) 80 million C.) 45 million D.) 85 million

D

Which of the following is NOT considered one of the four big data adoption steps? a. Educate b. Investigate c. Engage d. Execute

B

What is the intermediate step between the data lake and the warehouse? A) Reporting B) Analysis C) Mining D) Researching

C

Which capability is the most readily available within organizations who employ some form of big data strategy? a. Query and reporting b. Simulation c. Data Mining d. Streaming analytics

A

Which of the following is NOT a driver of pervasive use: A. Automation B. Graphics C. Mobility D. User Engagement

A

Which of the following is NOT included in one of the five hallmarks of a positive BI culture? A. Be closed to new ideas B. Use findings to guide future strategy C. Use findings to change operations D. Treat data as a core asset

A

Which is not a way to challenge and improve the way information is used, questions are answered, and decisions are made in the analytics field? A. Ask second-order questions B. Restrict freedom by sticking to a rigid schedule C. Discover what data you do and do not have D. Give project teams freedom to reframe business problems

B

Which of the following is NOT part of the BI Forces Balancing Act? a. Adapt b. Authorize c. Anticipate d. Assimilate

B

Which of the following is an overarching goal of a traditional IT project? A) Produce an innovative solution B) Lower costs C) Challenge how employees think about and use data D) Use new insights to better serve customers and predict outcomes

B

Which of these statements regarding SQL and VizQL are true? A.) SQL was created at Stanford University; VizQL was created at IBM B.) SQL returns records from data tables; VizQL returns graphic representations based on data tables C.) VizQL is the primary query language for Oracle; SQL is the primary query language for Tableau D.) VizQL stands for "Visual Query Language;' SQL stands for 'Statement Query Language'

B

Which type of Visual Communication is known as the "consultant's corner", and utilizes metaphorical figures like tree diagrams? A) Idea Generation B) Idea Illustration C) Visual Discovery D) Everyday Data Visualization

B

Callahan lists three types of story work that play a role in discovering an insight and influencing a decision-maker to act, which one below is NOT one of the three types. A. Story-telling B. Story-listening C. Story-illustrating D. Story-triggering

C

Capital One places heavy emphasis on the partnership between ___ and ___ to deliver products with speed and efficiency. A) IT, Consumers B) Management, Consumers C) IT, Business D) Media Channels, Management

C

How did Citi go about focusing on customer retention and acquisitions? a) Advanced In-Memory Technology b) Shopping Cart analysis c) Machine Learning Algorithms to target spending d) Predictive analytics

C

Which of the following is NOT a component of BI Analytics? a. Behaviors b. Values c. Data d. Outcomes

C

Which of the following is not a niche player according to Gartner's Magic Quadrant? A. Oracle B. Yellowfin C. Salesforce D. Domo

C

Which of the following is not one of the five major management challenges companies face when transitioning to use Big Data? A.) Talent Management B.) Technology C.) Marketing D.) Leadership

C

Which of these is NOT one of the questions that you should ask yourself before displaying data? A) What message am I trying to convey? B) Do my visuals accurately reflect the numbers? C) Is the data from a reliable source? D) Am I presenting or circulating my data?

C

Which of these is not one of the five guidelines to exploring big data analytics? A. Place people at the heart of the initiative B. Equip IT project teams with cognitive and behavioral scientists C. Focus on history D. Emphasize information use as the way to unlock value from IT

C

Which one of the following is the greatest challenge of Big Data? A. Democratization B. Infrastructure C. Organization D. Placement

C

What is the first step in the data evolution flow that author Christian Thumer provides in the article "Data Visualization: What's Next"? a) Processed Data b) Knowledge c) Information d) Raw Data

D

Which of the following does DBMS potentially REDUCE? a. Flexibility b. Security c. Sharing d. Redundancy

D

Which of the following is NOT a component of Analytical Innovators? a. Placing a high value on data b. Having higher levels of data management and analytic skills c. Having an analytics culture driven by senior mandate d. Primarily operating in their application of analytics

D

Which of the following is NOT a major process of BI Strategy? a. Plan b. Refine c. Communicate d. Optimize

D

Which of the following is NOT included in the umbrella term of business analytics? A. Data warehousing B. Risk C. Analytic applications D. Computer

D

Which of the following is a leader according to Gartner's Magic Quadrant? A. SAP B. IBM C. SAS D. Microsoft

D

Which of the following is not a successful strategy for data analytics projects? A) Ask second order questions B) Discover what data you do and do not have C) Give IT project teams the freedom to reframe business problems D) Decide on a very limited scope for analyzing the data

D

Which one of the following is NOT a characteristic of a data warehouse: A. Subject-oriented B. Integrated C. Time-Variant D. Volatile

D

Which one of these choices is NOT one of the major trends in big data during 2017? A. Data is becoming a stronger player within the business strategy. B. "Empower rather than disrupt" across the organization. C. Integrating big data use across the organization. D. Making things more difficult by adding more complicated steps.

D

Which statement regarding Big Data is incorrect? A.) Big Data seeks to glean intelligence from data and translate that into business advantage. B.) Big Data provides rapid insights that allow more accurate predictions, better decisions, and precise interventions. C.) Big Data takes the form of messages, updates, and images posted to a variety of sources. D.) Big Data's power erases the need for vision or human insight.

D

Why does Tableau report notably higher revenue growth in Q4 of each fiscal year? A.) Tableau subscriptions are popular holiday gifts B.) Tableau releases new updates in Q4, which boosts sales for that quarter C.) Companies usually buy subscriptions in Q4 because they have a budgetary surpluses D.) Companies typically purchase or renew subscriptions in Q4 for the upcoming fiscal year

D