MIS Quiz 5
monetize
A social media company's ability to make money from its application, service, or content.
ad-blocking software
A type of software that prevents ads from appearing on your computer screen
There is no formula for computing social capital a. True b. False
A. true
value of social capital
Value determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.
conversion rate
measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by the advertiser
Capital
money for investment
human capital
the skills and knowledge gained by a worker through education and experience
social network
the social ties radiating outward from the self that link people together
social media (sm)
the use of information technology to support the sharing of content among networks of users
B2C (business-to-consumer)
the process in which businesses sell to consumers
viral hook
An inducement that causes someone to share an ad, link, file, picture, movie, or other resource with friends and associates over the Internet.
social crm
CRM that includes social networking elements and gives the customer much more power and control in the customer/vendor relationship
social media providers
Companies that provide platforms that enable the creation of social networks. Facebook, Twitter, LinkedIn, and Google are all social media providers.
Content Data
In social media systems, data and responses to data that are contributed by users and SM sponsors.
content data
In social media systems, data and responses to data that are contributed by users and SM sponsors.
strength of a relationship
In social media, the likelihood that a person or other organization in a relationship will do something that will benefit the organization.
Users
Include both individuals and organizations that use SM sites to build social relationships
social media policy
Outlines the corporate guidelines or principles governing employee online communications
Influencers
People in an organization's buying center who affect the buying decision; they often help define specifications and also provide information for evaluating alternatives.
Social CRM
a dynamic, SM-based CRM process
Most social media companies earn revenue through advertising. a. True b. False
a. True
The primary difference between traditional CRM and social CRM is that social CRM is dynamic a. True b. False
a. True
Social Media Information System (SMIS)
an information system that supports the sharing of content among networks of users
The three primary social media roles are social media providers, users, and: a. Information Systems b. Communities c. Networks d. Decisions
b. Communities
Crowdsourcing is most common in B2B social media a. True b. False
b. False - (def:) dynamic social media process of employing users to participate in product design or product redesign
Social media has traditionally been most widely used in business-to-business (B2B) relationships a. True b. False
b. False - B2C
The investment of resources for future profit is known as social capital a. True b. False
b. False - Capital
Data about relationships is known as content data. a. True b. False
b. False - Connection data
The frequency with which someone clicks and makes a purchase is known as pay-per-click revenue model a. True b. False
b. False - Conversion rate
Offering certain services for free and then charging for premium services is known as the premium revenue model. a. True b. False
b. False - actually a Freemium
B2B (business-to-business)
the process of selling merchandise or services from one business to another
UGC (user generated content)
creative products, such as videos and music, generated by people who visit websites such as Facebook, YouTube, and Instagram
connection data
data about relationships
Communities
different populations that live together in a defined area
communities of practice
groups of employees who work together, learn from each other, and develop a common understanding of how to get work accomplished
crowd sourcing
inviting broad communities of people - customers, employees, independent scientists and researchers, and even the public at large - into the new product innovation process
social capital
the networks of relationships among people who live and work in a particular society, enabling that society to function effectively.
pay-per-click
revenue model in which advertisers display ads to potential customers for free and pay only when the customer clicks