MISO checks on learning
Review of the TAAW will answer what 4 questions?
-What should the sophistication level of the product be? -What is the education level of the TA? -What is the literacy rate? -What is their functional capability?
The PSYOP Soldier working on the PAW completes Lines 1-5 to provide:
-a constant frame of reference during product conceptualization
A storyboard must supplement the verbal description of the product conceptualized in line nine for
-all audiovisual products, except face-to-face
A storyboard must supplement the verbal description of the product conceptualized in line nine for:
-all audiovisual products, except face-to-face
The description written in the product/action concept line (Line 9) must be complete and precise and:
-avoid scripting the product to the point of producing a prototype
PSYACTs are based upon the listed in the TAAW, and are conducted in conjunction with other types of products to influence TA thoughts and perceptions.
-conditions and vulnerabilities
A review of planning, target audience analysis, and series development documents ensure:
-consistency and avoid contradictions in message and style
A review of planning, target audience analysis, and series development documents ensure:
-consistency and avoid contradictions in message and style.
The four elements of the PSYOP argument contained in line six of the PAW are:
-main argument, supporting arguments, appeals, and persuasion technique
What are the six criteria for product dissemination?
Duration Timing Frequency Location Placement Quantity
What is effectiveness?
Effectiveness refers to the ability of the TA to accomplish the desired behavior change (i.e. the SPO)
How many steps are there in the TAA model?
Eight sequential and interrelated steps
Product development and design is Phase of the PSYOP Development Process.
IV
Key to influencing behavior?
Identifying vulnerabilities
Product development begins with conceptualization of the product and ends with:
a completed product action concept
Product development begins with the conceptualization of the product and ends with:
a completed product action concept
What are the demographic sets used in TAA?
•Geographic area • Socioeconomic status •Gender • Occupation •Age • Religion •Ethnicity • Education level •Tribe • Political affiliation
_______ are not psychological agents of action.
PSYOP forces
PSYACTS 3 ways
modify conditions exploiting indentified vulnerabilities building rapport
The result of product development is a in the form of a Product Action Work Sheet (PAW).
product concept
The process of turning a product concept into a product prototype is called:
product design
The process of turning a product concept into a product prototype is called
product design
PSYOP officers/NCOs conduct ______ planning to meet the suspense date for prototype production
reverse
Two parts of series development
series concept worksheet series dissemination worksheet
ASSESSMENT CRITERIA
setting frequency intensity rate place time
The internal review board looks at all the products within a series and ensures:
that each product accomplishes its intended goal that no contradictions exist
•What are the two main principles of layout?
-Balance and Eye Direction
5 Key points MISO arguments should have are?
-Be understood by the Target audience. -Arouse needs of the target audience. -Imply a solution to resolve their needs. -And above all they must be credible.
•What are the big 6 use, misuse, change, or cue focal points of elements of design?
-Color, Shape, Line, Mass, Texture, Direction
•Purpose of refined assessment criteria?
-Determine if TA behavior is changing
•List so considerations when designing Novelties and Consumer Goods?
-Ensure it is culturally relevant, No junk, Related to desired behavior change, Can be exploited, or seen as bribes.
•What the four types of Balance?
-Formal, Informal, Informal Diagonal, Grouping
•What are the Three physical characteristics of product design?
-Permanency, Color, and Shape
The process of turning a product concept into a product prototype is called:
-Product Design
The conceptualization and development of a product is synchronized within the:
-Series Dissemination Work Sheet
The conceptualization and development of a product is synchronized within the:
-Series Dissemination Work Sheet.
•Refined MOE include dimensions of behavior:
-Setting: City, town, area -Frequency: How often (day/week/month) -Intensity: Consequences or severity (results) -Rate: Number of occurrences per time unit -Place: Specific location -Time: Time period that the behavior occurred
•All balance is either of which two things?
-Symmetrical or Asymmetrical
What are the Documents needed associated with a Visual MISO Product?
-TAAW, PAW, SCW, SDW
Three questions used to refine the PTAL
1. What TAs are engaging (or will engage) in the targeted behavior (SPO)? 2. What are the TAs directly or indirectly influencing the behavior of the primary groups? 3. What are the subcategories among the primary and secondary groups?
What questions will TAA answer?
1. What TAs will be most effective in accomplishing the SPO? 2. What are the reasons for the TA's current behavior? 3. What are the best means of communication to reach the TA? 4. How can the TA be influenced to achieve the desired behavior? 5. What are the appropriate criteria by which to assess behavior change?
Define the Series Concept Worksheet
A tool used to begin the development of all products for a specific TA for one SPO
Define a PSYOP series
All products & actions directed at one TA to achieve one SPO
_________ focuses the collection effort relating to MISO.
Assessment criteria
are actions or activities planned primarily for theirpsychological impact
PSYACTS
What are the five steps in the Concept Development Process?
Product Numbering and Tracking Determine the Arguments that will Support the PSYOP Arguments Determine Media Types to be Employed Determine the Amount of Each Media Type Determine How the Series is to be Staged
PSYOP Officers/NCO determine the PSYOP argument used in each product by review of the
SCW
Product/action frequency is determined by a review of the
SDW
Planners focus the MISO plan by writing ____.
SPO
SCW
Series Concept Worksheet
SDW
Series Dissemination Worksheet
Define the purpose of the Series Dissemination Worksheet
Synchronizes & deconflicts dissemination of all products within the series as reflected on the series concept worksheet
What is target audience analysis?
TAA is a detailed examination of selected groups and/or individuals in order to determine how best to influence their behavior favorable to U.S./Allied policies and objectives.
What is the source document for series development
TAAW
What is the source document for series development?
TAAW
decrease we use _______ to frame refined assessment criteria
current behavior
. Susceptibility is tied to the _______ behavior.
desired
increase we use _______ to frame refined assessment criteria
desired behavior
What is the key to influencing behavior?
identifying vulnerabilities
How many steps are there in the TAA model? list
‒Step 1: Identify and refine TAs ‒Step 2: Determine effectiveness ‒Step 3: Identify conditions ‒Step 4: Identify vulnerabilities ‒Step 5: Determine susceptibility ‒Step 6: Determine accessibility ‒Step 7: Develop MISO arguments and potential PSYACTs ‒Step 8: Refine assessment criteria
6.What is an assessment criteria?
•AC are written as questions that describe trends in behavior change
What is the purpose of determining a TA's effectiveness?
•Accurate targeting of TAs that have the greatest probability of accomplishing the SPO
What are the 4 steps for developing MISO Arguments?
•Articulate main argument •Identify any necessary supporting arguments •Determine type of appeal will be useful in presenting main argument •Determine which influence techniques have greatest possibility of success ‒How MISO will present the supporting arguments
What are the 3 susceptibility tasks?
•Assess the susceptibility •Rate the susceptibility •Make a recommendation
What are the three susceptibility tasks?
•Assess the susceptibility •Rate the susceptibility •Make a recommendation
Define Accessibility
•Availability of an audience for targeting by PSYOP
What is the difference between a behavior and behavioral outcome?
•Behavior is a specific observable action •Behavioral outcome are end result of specific behaviors
. What is the difference between a behavior and behavioral outcome?
•Behavior is an observable action; while a behavioral outcome is it's end result
What are the three components of the Cause and Effect Analysis?
•Define current behavior •Identify causes •Identify effects
What are the FIVE categories of conditions?
•Economic •Political •Social/Cultural •Environmental/Physical •Military/Security
Positive consequences fall into what 5 categories?
•Escape/Avoidance •Access to Tangibles •Justice/Revenge •Power/Control •Acceptance/Affiliation
What are External vs. Internal conditions?
•External: Situations and Events •Internal: Attitudes, Beliefs, Values, Perceptions
Behaviors often serve no purpose?
•False •Any given behavior is based upon a continual cost benefit analysis
Psychographics include what?
•Fears • Frustrations / Grievances •Loves • Cultural/social norms •Hates • Values •Interests
Demographics include what?
•Gender • Age •Religion • Socioeconomic status
What are some common demographics to consider during TAA?
•Gender • Political affiliation •Religion • Level of education •Age • Occupation •Ethnicity • Geography •Socioeconomic status
Through the TAA process, Soldiers perform these critical functions for the development of effective PSYOP:
•Identify groups and individuals that can accomplish SPOs •Understand the motivations for TA's current behavior •Identify potential vulnerabilities and susceptibilities PSYOP can use to influence behavior •Develop a PSYOP argument and the recommended actions to influence TA behavior
What is the Military Decision Making Process?
•MDMP is a planning methodology to understand situation and mission, develop a COA, and produce an op plan or order
What information goes in the TAAW?
•Medium type •Formats •Advantages/disadvantages •Media
Four categories of vulnerabilities
•Motives •Psychographics •Demographics •Symbols
What are 4 categories of vulnerabilities?
•Motives •Psychographics •Demographics •Symbols
What is an effectiveness rating?
•One factor considered in prioritizing multiple TAs when resources are scarce •Uses a scale of 0 to 5 -0 being undetermined, 5 being very effective
What are the four types of TAs? ****
•Organizations •Demographic Sets •Leaders •Key Communicators
What is the MISO Argument?
•Overall argument and approach used to obtain desired behavior •Not a slogan or tagline •Does not provide specific wording or messages for individuals product development
What is a psychological objective?
•POs are broad statements of what TA is expected to do - desired behavioral change
What is a potential target audience?
•PTAs are those audiences planners initially thinks have ability to accomplish SPOs
What are 2 categories of reinforcement?
•Positive or desirable •Negative or undesirable
A ____ provides the framework around which the overall MISO program is built.
•Psychological Objective
What are 2 primary methods of determining media patterns?
•Reach •Frequency
4.What is a supporting psychological objective?
•SPOs are specific behavioral responses desired from TA to accomplish a given PO
What is important to consider when defining the desired and current behavior?
•Should be TA-specific, measurable and observable behavior
What are requirements for a good impact indicator?
•Specific •Measurable •Observable
What are the seven steps of the MDMP?
•Step 1 - Receipt of mission •Step 2 - Mission analysis •Step 3 - Course of action development •Step 4 - Course of action analysis •Step 5 - Course of action comparison •Step 6 - Course of action approval •Step 7 - Orders production, dissemination, transition
Supporting psychological objectives use what type of grammatical structure?
•Subject-Verb-Object
What is susceptibility?
•Susceptibility is likelihood TA will be receptive to INFLUENCE
Tasks in a series development
•TASK 1: Complete a Series Concept Worksheet (SCW) • •TASK 2: Complete a Series Dissemination Worksheet (SDW) • •TASK 3: Complete a Series Execution Matrix • •TASK 4: Complete the PSYOP Transmission Matrix • •TASK 5: Conduct an Internal Series Review Board
What is a desired behavior?
•The desired behavior is the specific action this TA must take to accomplish the SPO
Psychological objectives use what type of grammatical structure?
•Verb-Object
What question does accessibility seek to answer?
•What media types will effectively carry PSYOP to TA
