mk 301 quiz 6
without communication from competitors
1) Federal legislation on price fixing requires that sellers set their prices ________.
horizontal
Managers at the Imperial Hotel-Chicago complained that the chain's overall image was hurt because Imperial Hotel-Dallas was overcharging guests and providing poor service. The Imperial Hotel was experiencing ________ conflict.
an indirect marketing channel
Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.
franchise
The ________ organization is the most common type of contractual vertical marketing system.
greater the channel complexity
The greater the number of channel levels in a marketing channel, the ________.
determining pricing policy for channel members
Which of the following is NOT a step in designing an effective marketing channel?
expanding sales and market coverage
Which of the following is an advantage of adding new channels in a multichannel distribution system?
sense-and-respond
A view of the market that specifies that planning starts by identifying the needsof target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view.
Intensive
________ distribution is a strategy in which producers of convenience products and common raw materials stock their products in as many outlets as possible.
Deceptive pricing
________ occurs when a seller states price savings that are not actually available to consumers.